Madura Fashion & Lifestyle (MF&L), a division of Aditya Birla Fashion & Retail Limited (ABFRL), is a true Indian icon. Originally known as Madura Garments, MF&L was established in 1988 at the cusp of the unshackling of the Indian economy. Fashion in those days was not what the consumer's aspirations merited. Madura became a partner of the new Indian in this journey of self-discovery.
To meet consumer’s aspirations, MF&L created a complete end-to-end, demand-driven, manufacturing-to-retail ecosystem in India. It owns a vast retail network comprising exclusive outlets, premium multi-brand and department stores.
Four of its brands are among India's top fashion names, with MRP sales in excess of INR 1,000 crore each. Louis Philippe leads the aspiration for fashion excellence, giving its customers access to the finest in global fashion.
Van Heusen focuses on empowering the fashion ambitious professional partnering career ambitions with power dressing. Allen Solly is for those looking for a smart fashion alternative. It came out with the concept of Friday Dressing.
Peter England with its promise of honest-to-goodness prices emerged the favourite for a large mass of first jobbers.
Brand extensions to new categories – including sportswear, footwear, bags and accessories – have been at the core of MF&L's leadership in its segments.
MF&L brands have also established strong roots in womenswear and are getting popular in kidswear as well.
The company houses a range of other fashion formats such as Planet Fashion, The Collective, Hackett London and Trendin. Planet Fashion is a multi-brand, apparel-retailing format that houses MF&L's in-house brands and others. The company's premium lifestyle store, The Collective, offers a unique blend of global fashion, international trends and luxury customer services to customers.
MF&L has entered into the luxury mono brand business in India and through a joint venture introduced the quintessential British men's luxury brand Hackett London in India. The company also recently launched Trendin.com, a one-stop online shopping destination for the style conscious, and also the official MF&L brand’s online store.
The journey of MF&L has been a journey of pro-actively partnering the ever-evolving Indian fashion consumer. The adventure continues.
For further information, visit www.abfrl.com
A US $41 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 120,000 employees, belonging to 42 different nationalities.
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