Our Values
Integrity
Acting and taking decisions in a manner that is fair and honest. Following the highest standards of professionalism and being recognised for doing so. Integrity for us means not only financial and intellectual integrity, but encompasses all other forms as are generally understood.
Commitment
On the foundation of integrity, doing all that is needed to deliver value to all stakeholders. In the process, being accountable for our own actions and decisions, those of our team and those on the part of the organisation for which we are responsible.
Passion
An energetic, intuitive zeal that arises from emotional engagement with the organisation that makes work joyful and inspires each one to give his or her best. A voluntary, spontaneous and relentless pursuit of goals and objectives with the highest level of energy and enthusiasm.
Seamlessness
Thinking and working together across functional groups, hierarchies, businesses and geographies. Leveraging diverse competencies and perspectives to garner the benefits of synergy while promoting organisational unity through sharing and collaborative efforts.
Speed
Responding to internal and external customers with a sense of urgency. Continuously striving to finish before deadlines and choosing the best rhythm to optimise organisational efficiencies.
Experience the 'Power of 5'
In 2014 we celebrated a decade of our values. All our businesses and all our people have adopted these Values with understanding and enthusiasm. All of them have made a consistent effort to make our values, the heartbeat of our existence. In doing so, not only have the values flourished but also our people and our businesses. As we look back, we have every reason to celebrate and every person to salute.
The "Power of 5" is our unique way of saluting, celebrating and cheering the inspirational act of integrity, commitment, passion, seamlessness and speed by our people, over the last decade. Through this platform we bring to you 25 inspiring stories of our people who have exemplified living the values, which whilst selected at random tell a powerful story of our voyage with values.
Our values provide us with our roots and they provide us with our wings.
Mr. Kumar Mangalam Birla Chairman, Aditya Birla Group