PT. Elegant Textiles marked the Group's foray into Indonesia in
1973. Today, it is the world's largest producer of rayon spun yarn,
contributing 10 per cent of the global rayon spun yarn trade. PT.
Elegant is the largest exporter of rayon and rayon-polyester spun yarn
with a market share of 30 per cent from Indonesia and with an annual
sales turnover of US$ 122 million.
From an initial capacity of 14,960 spindles, the capacity has now touched 170,400 spindles including the latest Vortex spinning technology with 80 per cent of its products exported to quality-conscious customers in the US, Turkey, Korea, Japan, Italy, Greece, Spain, Brazil, Argentina and other locations in Europe and the Asia Pacific region.
Perceived as a quality leader, PT. Elegant's products command a
premium in the marketplace. Almost half the production caters to niche
segments, where it is put to sensitive use, such as high-quality fabrics
for medical applications, car seat covers, upholstery and fancy yarn
production among other uses.
Recent awards include the Best in its Class Award in the Big Industries
category from the Asia Pacific Quality Award Organisation in 2006, the
coveted IMC Ramkrishna Bajaj National Quality Award 2005. In 2004, PT
Elegant was adjudged as the Quality Benchmark in the International
Category by Qimpro Standards, India, for implementing the International
Quality Maturity Model (IQMM). It has earlier been ranked among the top
five best employers in Asia and number one in Indonesia by Hewitt
PT Elegant Textile Industry
Menara Batavia Level 16
J1.K.H. Mas Mansyur Kav. 126
Jakarta 10220, Indonesia
A US $41 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 120,000 employees, belonging to 42 different nationalities.
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