4 January 2007
Considering its overall portfolio strategy
and long-term growth plans, the Aditya Birla
Group has decided to make a purposeful and
well considered move into the retail sector.
As a first step in this direction, the Group
has acquired a significant majority shareholding
in Trinethra Super Retail Limited from India
Value Funds. Trinethra
Super Retail Limited is a leading supermarket
and convenience chain with over 170 stores
under the Trinethra and Fabmall brands.
Its operations span across the four states
of Andhra Pradesh, Tamil Nadu, Karnataka
and Kerala. Trinethra has around 2500 employees
and enjoys a strong consumer franchise in
all the states in which it operates.
"The acquisition demonstrates our intent to be one of the leading players in the Indian retail industry. Going forward, we will commit the necessary resources in terms of funds, efforts and people to build a long-term, sustainable and successful retail business. We look forward to delivering an outstanding retail experience to Indian consumers," says Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group.
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Dr. Pragnya RamGroup Executive President, Corporate Communications & CSRAditya Birla Management Corporation Private LimitedAditya Birla Centre, 1st Floor, 'C' WingS.K. Ahire Marg, WorliMumbai 400 030.
91-22-6652 5000 /2499 5000
Fax: 91-22-6652 5741/ 42