LIVA is official partner at Amazon India Fashion Week

Move is with an aim to reach out to the fashion designer fraternity

Fashion designers are always looking at innovations in fabrics and fibres as to what new things they can c;reate. Fashion Design Council of India (FDCI) provides the perfect platform for representing, nurturing, promoting and getting extraordinary fashion talents to the fore. LIVA’s participation as the official partner in the Amazon India Fashion Week (AIFW) in New Delhi is an endeavour to bridge this gap and reach to the fashion designer fraternity.

The AIFW, Delhi being a huge platform for the fashion fraternity, the participation of LIVA as the official partner revolves around three main objectives:

• Liva fabrics for fashion industry – Availability of ready-to-dye/print which have exceptional fluidity are nature based and driven by fashion.
• Promote availability of Liva fabric in small commercial quantities through LIVA partners – Liva has tied up with two retail partners in New Delhi, Surat, Kolkata, Ahmedabad, and Hyderabad for smooth supply.
• Showcase LIVA SS and AW collections, which offers 200 fabrics in each season designed in conjunction with WGSN, International Design Consultants and LIVA, led by global brands.

Says Mr. Manohar Samuel, President, Marketing &; Business Development, Birla Cellulose, “As one of the largest textile and fashion conglomerates in the country we believe that Indian fashion landscape is extremely dynamic and its talent pool rich and diverse. LIVA is a new age natural fabric and has been accepted well by the textile value chain.”

“Fashion Design Council of India and Amazon Fashion Week provide a setup to collaborate with extraordinary fashion talent. LIVA Accredited Partner Forum has really grown and is catering many domestic brands fueling manufacturing in India. The growth is very encouraging. We are collaborating with designer’s community in several ways. We connect with top designers at event like Amazon Fashion Week, other fashion shows and young designers through our event “LIVA Protégé’ ” he added.