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I
do believe that our decision to consolidate
and the way we have gone about implementing it
has been sound. Firstly, we have operated
our existing assets efficiently. As an example,
I want to specifically mention our viscose staple
fibre (VSF) business, from which I have learnt
that with innovation and focused teamwork, a mature
business can continue to grow. This 52-year-old
business continues to better itself year after
year, which says to me that truly, there is no
end to improvement it is limited only to
the extent of our imagination.
Secondly, the assets we have built and acquired
have been quality assets, complementing our existing
strengths. Thirdly, the asset growth has been
funded largely through internal accruals. As a
result, every one of the companies in our Group
has emerged with a stronger balance sheet. Fourthly,
save for the IT and garments businesses, which
are still at an incubation stage, the consolidation
measures have started yielding the results that
we had envisaged.
Performance
measures
Having said this, what has it meant in terms of
performance? Let's just look at numbers and let
me use two performance measures. First, as you
are aware, we adopted Cash Value Added or CVA
as a performance metric three years ago, which
is in consonance with our Group's focus on value
addition. CVA, by itself, is a punishing measure
in that it calls for superior returns on assets
created and equity invested. Our Group's CVA has
been positive. Given the stringent performance
standards set by the CVA metric, and the fact
that not too many companies in India have actually
consistently delivered even a positive CVA, I
believe that this is a commendable performance.
I
must add that the market capitalisation of the
Group correlates very weakly with the sharp increase
in value addition, as measured by CVA during the
same period. Even as I do not think we need to
be drawn into the expectations game as fuelled
by analysts, over a period of time, we hope that
the market valuations will reflect our underlying
strengths and performance.
Focus
on people
I must add that the course of shrinking the business
portfolio while placing larger bets in a few industries
is a higher risk strategy, albeit with the promise
of higher returns. Continuing to deliver superior
performance whilst factoring in this potentially
higher risk profile takes us to what I believe
is our most important asset, one that is not reflected
in any of our balance sheets our people.
Over the last several years, our focus as regards
people has been, in a nutshell, to build a meritocracy.
We have taken several initiatives which I would
classify under three broad heads learning
and relearning, performance management and organisational
renewal.
The
most obvious outcome of our efforts on the people
front is that our brand as an employer has enhanced
significantly, enabling us ready access to some
of the best minds and talent available in the
country.
Second,
our Organisational Health Survey (OHS), which
is a well-regarded mode globally of tracking employee
satisfaction, has thrown up very encouraging results
this year, based on the tracking of 8,670 managers
across the Group. While commendable work has been
done at Gyanodaya our internationally acclaimed
centre of management learning to accelerate
the pace of learning, I believe that this is an
opportune time to take the process to an even
higher plane.
We
are pushing even harder on the people front, building
on the significant progress we have made so far,
to press on with the task of building a meritocracy
not just of brainpower, but also of entrepreneurial
power, dedication power, vision power, go-getter
power and ambition power.
-
Mr Kumar Mangalam Birla, Chairman, Aditya Birla
Group
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