The only water that villagers at Bhainslana village near Jaipur, Rajasthan, had to drink was borewell water, which had dangerous levels of Total Dissolved Solids (TDS). This can cause stiffened joints, blocked arteries and kidney stones. To solve this issue, UltraTech set up a RO water purification plant, along with an ATM-type water dispenser. The system purifies, filters and remineralises water to make it safe for drinking.
A fifth of the project cost was borne by the local community. Villagers make a nominal payment to become members and get a swipe card. When they insert the card, the machine dispenses drinking water.
Thanks to this UltraTech project, the locals now get safe drinking water at a nominal cost of 10 paisa per litre. Water quality is regularly monitored by the UltraTech team. UltraTech, an Aditya Birla Group company, is a global leader in cement and is India’s largest producer of grey cement, white cement and ready-mix concrete.
Dr. Pragnya RamGroup Executive President, Corporate Communications & CSRAditya Birla Management Corporation Private LimitedAditya Birla Centre, 1st Floor, 'C' WingS.K. Ahire Marg, WorliMumbai 400 030.
91-22-6652 5000 /2499 5000
Fax: 91-22-6652 5741/ 42