Aditya Birla Group ad wins silver at NY ad fest

Hindustan Times
14 March 2007

The Aditya Birla Group advertising commercial, "Taking India to the World", has won a silver at the New York Festivals — 2007 for best effects in the film and video category. The silver world medal was bagged by the ad's creators, Vyas Gianneti Creative, the first Indian ad agency to win in this category.

The ad film was conceived in India, shot in Hungary and post production was done in Canada and Israel. It was directed by director Yariv Gaber from Israel. Post-production was headed by digital wizard Ilan Bouni. Using Vande Mataram as a base, French music director Phillipe Gozlan c;reated a sonic sketch of ABG's multinational character, blending music from Tibetan, Indian, Middle Eastern and Western cultures to come up with the soundtrack.