Aditya Birla Insulators: The Power of Reliability

28 January, 2016 | The Economic Times

The Economic Times
28 January 2016

E. R. Raj Narayanan, CEO, Insulator &Fertilizer Businesses talks about the growth journey of Aditya Birla Insulators

Aditya Birla Insulators (ABI), a unit of Aditya Birla Nuvo Ltd; is India's largest and the world's fourth largest manufacturer of Electrical Porcelain Insulators and has leveraged the power of reliability to provide world class insulating solutions to the power industry. For over four decades, our clients have counted on our products and services to achieve higher levels of efficiences.

Our products have benchmarked industry standards in technology and quality to deliver highly dependable products, making us one of the most trusted names in the industry. Technical expertise accrued over four decades in industry, has provided a comprehensive range of high performance insulators to the power industry globally.

ABI commenced its operations in 1967 with an annual capacity of 2000 MT. Currently the company has two production units – one at Rishra near Kolkata and another at Halol near Vadodara with combined loading capacity of 62,400 MT, and a centralised marketing office at Vadodara.

Both the units cater to the entire spectrum of specialised insulator needs for the power sector up to 1200 KV HVAC. ABI has also put up a world class composite insulator plant at Halol to meet the special application requirements in the transmission segment. Testing facilities of our transmission products are NABL accredited. Our geographically diversified marketing network addresses our customer needs on a proactive basis. We export to more than 58 countries worldwide with our products delivering on stringent field performance criteria. Presently 25% of our total revenue comes from overseas business.

ABI is equally committed to the social and economic development of the communities in which we operate so as to build a better, sustainable way of life for the weaker sections of society. Aditya Birla Insulators is strongly positioned to consolidate its ascendancy as a global player in the insulator industry.