Grasim unveils a festive fabric collection made of jute

08 October 2014
Fibre2fashion

The Indian home-grown men’s lifestyle brand Grasim Suiting unveiled a new festive fabric range made from the environment friendly jute fibre. Replete with an ultra comfy soft feeling fabric structure, each fabric from the collection is incorporated with a unique texture and fall.

Based on a strong festive palette of wine, electric blue, sea green, gunmetal, fawn and rustic brown, the exclusive line is currently available for purchase at all leading retail outlets in the country. In addition to the fabrics, the collection also offers an array of elegant, simple yet fashionable jute blend jackets.

While talking about the rising popularity of jute blended fabrics this season, the Brand Advisor for Grasim, Mr. Narendra Kumar Ahmed, says, “Soft pleats and high waists in trousers made of blended jute in muted colors are hot picks for the season.”

Part of the Aditya Birla Group, Grasim specializes both in ready-to-wear garments and ready-to-stitch over the counter fabrics. Apart from an elaborate and well-established pan-India distribution network of over 150 dealers and nearly 10,000 multi-brand outlets, the brand has an all-India presence through 120 premium stores.

Extensively used by both Indian and international designers, jute is known for its durability, strength and high fashion quotient. (PB)