The finest linen for style connoisseurs

Linen Club, the premium linen fabric brand from the Aditya Birla Group, has launched its exclusive identity store at Linking Road, Bandra. Considered a pioneer in the industry, it is one of India’s largest linen fabric brands and synonymous with the finest quality linen. The showroom, which is spread across 1370 sq ft, brings consumers an entirely different way of showcasing linen. 

At the launch, Rajiv Dube (Director, Aditya Birla Management Corporation Pvt. Ltd.) said, “Mumbai is the fashion capital of India and we are positive that the style connoisseurs of the city will welcome the finest European linen fabrics in the world. Our fabrics are made from raw material sourced from France and Belgium and processed at our state-of-the-art facilities to ensure the highest quality standards.” 

Thomas Varghese (Business Head, Textiles, Aditya Birla Group) added, “We are delighted to launch our exclusive brand store at Linking Road. This store is our first flagship outlet in Mumbai and fifth store in Greater Mumbai. Linen being a natural and light fabric, is best suited for Mumbai’s climate. Its distinctive look and comfort sets linen apart from any other contemporary fabric. This store would be our 144th store pan India.”

 According to Satyaki Ghosh (CEO Domestic Textiles, Aditya Birla Group), “The distinctive floor plan and presentation c;reate a matchless experience for the retail category in general, and specifically to Linen Club. Within the brand store, a large studio-like table provides a liberal display and retailing space for the convenience of the consumers.” 

Eminent designer Krishna Mehta was also present at the launch. The brand offerings include a wide range of pure linen and exotic linen blends, printed and embroidered linen fabrics for men and women. To add to its extensive fabric offerings, ready-to-wear shirts and trousers, as also accessories such as stoles, laptop bags, and handkerchiefs, are available. An accomplished in-house design team including internationally acclaimed Italian designers produces close to 1,500 new fabric designs every month aligned with global trends, which are retailed across India.