Kumar
Mangalam Birla
Business Today
14 Jan 2007
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| Two
decades ago our economy was insular.
Today, we have grabbed the world's
attention and imagination |
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India
is in the midst of a great transformation,
almost epochal in scope. The diffidence,
complexes and hesitancy of the past are
being shed, and, I daresay, a new-found
sense of confidence seems to be taking root.
Two decades ago our economy was insular,
cut off from the rest of the world. Today,
we have grabbed the world's attention and
imagination. Every major global corporation
be it IBM, GM, GE, Siemens, Microsoft
or Honda gives highest priority to
its India strategy. For global portfolio
managers, India has become a distinct asset
class we now have capital flows from
regions such as Korea and Japan, the Scandinavian
countries and West Asia, in addition to
the traditional institutional investors
from the US and Europe. Indian business
has carved out a niche in the world economy.
And this can only grow in stature and significance.
We
were fortunate to have sensed the shifts
in the global tides and the beginning of
a new and open world, and began changing
our mindsets and attitudes to be able to
capitalise on the new opportunities. India's
staggering potential and the richness of
its endowments be it by way of its
people, its culture, its accomplishments,
its democracy, its religions, its diversity
are now grasped by a world that not
too long ago gave it just a passing glance,
and mistook the diversity and the size of
our population as drawbacks.
Many
deserve credit for getting India back in
the stream of global consciousness. We have
been fortunate to have had a political system
that has supported the bold steps required
to change and reform. Successive governments
have maintained the continuity and consistency
of policy.
Many
of today's large businesses were born after
1991, and their success is testimony to
the catalytic role that reforms have played.
While this is not the place to provide a
comprehensive summary of all that has been
achieved in these past 15 years, it is appropriate
to reiterate certain quantum and impressive
changes. An outward looking India's trade
to GDP ratio is close to 40 per cent today,
thrice as much as what it was 15 years ago.
Our foreign exchange stock, which triggered
reforms in the first place, is among the
five highest in the world. There is even
talk of Indian currency becoming a reserve
currency for a few nations. Indians have
gotten used to the strengthening of the
Rupee against international currencies,
an unprecedented phenomenon since India's
independence. Whether it is trade, finance
and banking or across industries, there
is a sea change in the operating environment,
in outlook, in optimism and in the mindsets.
Of course, India wasn't the only country
undergoing change. The whole world changed
dramatically, too. Apparently, the idea
of globalisation is now entrenched and cuts
across all political lines and most countries.
Today,
we are the fourth largest economy in the
world in purchasing power parity, the third
largest in Asia and the second largest among
the emerging nations. India is its people.
The contributions made by our engineers,
scientists, and doctors are legion. So are
the achievements of the Indian diaspora,
whose footprints and imprint
cut across every country and in every field.
A number of Indians are at the top of leading
global corporations at McKinsey,
Citibank, Pepsi, Vodaphone, to name just
a few. They are more than proportionately
represented in leading research laboratories
and university faculties in the developed
countries. The world, it would seem, is
rediscovering India where Columbus left
off.
That
said, our global success far transcends
Indians as individuals. If I have to put
my finger on one of the key drivers of India's
emergence as a global player, it would undoubtedly
be the entrepreneurship displayed by Indian
corporates. It has been nothing short of
breathtaking, in the way they have risen
to the challenge of fierce global competition
and limited resources. Our technological
creativity is well recognised. In areas
such as information technology, pharmaceuticals
and auto ancillaries, we have developed
formidable competencies and competitive
advantages, which have catapulted us into
a position of global leadership.
We
are well on the path of replicating that
success in a number of other sectors
metals and textiles, for instance. Whereas,
some years ago, Indian companies may have
sensed the threat of being acquisition targets,
today it is often the reverse it
is Indian companies that are starting on
an acquisition spree of units overseas.
In certain new-age businesses BPO
and KPO, for instance Indian companies
have been pioneers in changing the way corporations
abroad operate.
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| Generalists
will give way to specialists.
The lines between business and
goverment enterprises may become
blurred |
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In
its report on "The New Global Challengers
(2006)", the Boston Consulting
Group surveyed a sample of hundred leading
companies from Rapidly Developing Economies.
Of these, 21 companies belong to India,
representing a broad spectrum of industries
from services to manufacturing, from auto-ancillaries
to pharmaceuticals, from IT to oil and gas,
from engineering services to metals, and
to foods and beverages. Leaders on their
home turf, these companies realise that
to grow further, create value and sustain
long-term competitiveness, the world must
be their oyster.
Quite
a few Indian business groups have made a
mark globally. Bharat Forge is the world's
second largest forging company. Ranbaxy
is among the top 10 generic pharmaceutical
global players. Wipro is the world's largest
third party engineering services company.
Suzlon ranks among the top three non-conventional
energy business world over. Infosys is an
excellent brand. Our public sector companies,
such as ONGC, have adopted a novel outward
looking strategy to ensure energy security,
which entails establishing assets in foreign
lands. Our private sector too is not left
behind, as it aggressively pursues acquisitions
abroad. India now has many of the building
blocks in place that can accelerate its
push to transform itself into a global force
of amazing magnitude in the next 15 years.
As
for the Aditya Birla Group, we take pride
in the fact of our being the first truly
Indian multinational. Shackled by the Licence
Raj, when my father looked beyond the shores
of the country over three-and-a-half decades
ago, it was truly visionary. Now, when we
make investments overseas, it is born out
of today's compulsions. It is driven by
our vision of being "A premium global
conglomerate with a clear focus on each
business".
Hence
in the last 10 years, our global presence
has moved far beyond South East Asia. Besides
South East Asia, today we have operations
in Egypt, China, Canada, Australia, UK,
Germany Hungary and US. In each of the sectors
in which we operate, we enjoy a leadership
position at home and globally. For example,
our Group is on top of the league in viscose
staple fibre, is among the top four in carbon
black, the eleventh largest in cement and
among the top 10 BPO companies in North
America. By the turn of this decade, our
Group would catapult to the top 10 non-ferrous
metals company in the world as well. Of
our $10-billion turnover, the contribution
of our overseas business stands at a very
healthy 24 per cent. Nearly 20,000 of our
Group's 82,000 employees are drawn from
20 foreign nationalities.
To
capitalise on our strengths and capabilities,
we have scaled up our ambitions exponentially.
We have set our sight on entering the League
of the Fortune 500 by 2010. Even
as our structure may not see us named in
the Fortune 500, we would be there
in terms of revenues, profitability and
market capitalisation. We will achieve this
sustainable growth along with our commitment
to our values, global customer excellence,
and our people and community.
In
the years ahead, the criticality of the
human element, which is almost universal
in today's business, will be even more pronounced.
Undeniably, what sparks and sustains the
success of an enterprise is its people.
No two ways about it. The ascendancy of
the human element will grow with the times.
The
global world increasingly will be a tougher
place full of churn, uncertainty,
change sometimes gradual, but often
exponential and perhaps even revolutionary
on every front. In this kind of a milieu,
one looks for leadership that is alchemical.
The enterprise over the next 15 years may
be paradoxical. Characterised by consistency
and constant change, centralisation and
de-centralisation, control and empowerment,
mavericks and others moving side by side.
The era of the generalists will give way
to specialists. The lines between business
and government enterprises may become blurred
as leadership exchanges between the two
become a regular feature.
Forging
public-private partnerships will transcend
the concept as currently comprehended. A
whole new movement may surface, wherein
government officials take up jobs in industry
and businessmen and professionals ascend
to leadership positions in roles that have
hitherto been the domain of bureaucrats.
Both will be professionally-run outfits.
As
Indian corporates enlarge their global footprint,
that many Indian business houses will be
led by expatriates, should come as no surprise.
The writing on the wall is clear. This is
a trend that we are witnessing in the new-age
businesses such as hospitality, retail and
entertainment. Given blurring boundaries,
we can expect their tribe to multiply.
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| As
corporates enlarge their global
footprint, it will be no surprise
if many business houses are led
by expatriates |
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The
composition of the board of directors in
a company would alter significantly to reflect
their customer composition. So, if 20 per
cent of a company's customers are homed
in the US, the board would be aligned accordingly,
albeit to reflect the internationalism of
the company. Importantly, more and more
employees will be equity holders. They will
use this leeway to challenge management
decisions instead of the internal platform
or the labour union.
To
create an MNC workforce, Indian corporates
would proactively recruit talent in large
numbers from foreign universities. A multi-cultural,
diverse workforce would be reckoned as a
positive plus, bringing as they do new and
different perspectives to the table. As
a matter of fact, the Indian employer brand
which today is not much of a pull
globally would become attractive
and a force to reckon with.
Even
as this happens, Indian talent will continue
to be highly valued and will straddle nations
with the ease of a trapeze artist. And ironically
some of our finest talent will be perched
outside of the homeland. I believe their
priorities in life would be very different.
They will work for a time, earn a lot of
money and then decide to opt for something
different. Such as, take a sabbatical, be
with nature, join an NGO or climb the Himalayas.
After a while, they may want to come back
to the organisation. And they need to be
welcomed.
Furthermore,
our successful diaspora will not only generate
greater entrepreneurial activity here, they
will want to ensure that the benefits of
capitalism reach beyond the middle class.
Our professionals in India too would be
similarly inclined, having attained riches
at a relatively young age. Like some of
us, they would strongly believe that wealth
creation is a noble pursuit and that wealth
can be best enhanced and made enduring by
sharing it. Fifteen years down the line,
perhaps even earlier, will emerge a new
way of doing business, a new ethos
what I would term as 'compassionate capitalism'.
In
2020, if we go into a retrospective mode,
we must feel and act on a new ethos of generosity
characterised by a willingness to build
a society that works for everyone. The inequities
then in our nation, the have-nots would
become a relic of the past.
In
sum, today we stand on the cusp of a new
and near-global India. An India that is
becoming increasingly modern, but whose
contemporariness stands on the foundation
of values that have stood the test of time.
India Inc. has the confidence and the capability
to dream audaciously and make the dream
come true.
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