Hindustan
Times
14 March 2007
The Aditya Birla Group advertising commercial,
"Taking India to the World", has
won a silver at the New York Festivals —
2007 for best effects in the film and video
category. The silver world medal was bagged
by the ad's creators, Vyas Gianneti Creative,
the first Indian ad agency to win in this
category.
The
ad film was conceived in India, shot in
Hungary and post production was done in
Canada and Israel. It was directed by director
Yariv Gaber from Israel. Post-production
was headed by digital wizard Ilan Bouni.
Using Vande Mataram as a base, French music
director Phillipe Gozlan created a sonic
sketch of ABG's multinational character,
blending music from Tibetan, Indian, Middle
Eastern and Western cultures to come up
with the soundtrack.
Taking
India to the world —
view our ad film (5.29 MB) (Windows Media
Player required)
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