"Surviving
the War for Talent in Asia"
Published by: IBM with Pearson plc
Author: Ms. Christina Ooi
The author, Ms. Christina Ooi has featured
the Aditya Birla Group as a case study to
drive home “Tested and Proven Innovative
Ideas” that play a positive role in “The
War for Talent”. For this case study
on “Aditya Birla Group, India”,
the singular example from manufacturing companies
across the world, Christina interviewed Dr.
Santrupt Misra. Additionally, she has also
quoted news clippings, articles and speeches
made by the Group leaders – Mr. Aditya
Birla and Mr. Kumar Mangalam Birla.
"Our
company's strength has been built on the high
quality of our employee talent. This is the
positive outcome of allowing our employees
the freedom to charter their own chosen career
path across the varied business groups in
the wide spread of countries all within the
same company."
— Dr. Santrupt B. Misra, Director,
HR and IT, Aditya Birla Group
This
is a compelling story from a hugely diversified
company where its business challenges come
in different shapes and forms. Undeniably,
talent management poses different sets of
issues that require this company to be innovative
in their efforts to overcome these issues.
Their wealth of experience in managing talent
across diversified industries in the long
run is one for all to emulate. Indeed, this
is one company in the league of Fortune
500 to be reckoned with.
Introduction
Its director of HR and IT, Dr.
Santrupt B. Misra, took time from his
busy schedule to share his views on what makes
this company work. He spoke with great passion
and commitment and a sense of pride on the
out-of-the-box innovative homegrown ideas
on talent management that have proven to be
so successful that they have started to replicate
the same model in other aspects of their conglomerate
business. He
shares his views on why the Aditya Birla Group
was recently recognised as among the Best
Employers in Asia and ranked as Number One
in Indial and why it will retain this superior
position in the coming years.
Aditya Birla Group, India
As one of Asia's most diversified business
groups, the company is a US$28 billion corporation
with a massive workforce of 100,000 employees
across 25 countries 2 Built on a global vision
to be a premium global conglomerate with a
clear focus on each business, its mission
is to deliver superior value to customers,
shareholders, employees, and society at large.
With an origin in India, it is no wonder that
the global vision is premised on true Indian
deep values entrenched in these five elements:
integrity, commitment, passion, seamlessness,
and speed — to light up our path all
the way.
Globally, this conglomerate represents a multitude
of accomplishments and successes in the lines
of business we know best. Today, the Aditya
Birla Group is a metals powerhouse and among
the world's most cost-efficient aluminium
and copper producers. In addition to this
achievement, it has a string of world status
ones.
Following
are some of the company's accomplishments:
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The
world's largest aluminium rolling company
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A
world leader in viscose staple fiber
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The
fourth largest producer of insulators
in the world |
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The
fourth largest producer of carbon black
in the world |
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The
11th largest cement producer globally;
the seventh largest in Asia and the
second largest in India |
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Among
the world's top 15 business process
outsourcing companies and among India's
top four |
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Among
the best energy-efficient fertiliser
plants3 |
In India4 the Aditya Birla Group has also
made similar marks if not even higher standards
of achievements as follows:
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A
premier branded garments player |
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The
second largest player in viscose filament
yarn |
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The
second largest in the chlor-alkali sector |
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Among
the top five mobile telephony companies
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A
leading player in the life insurance
and asset management space |
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Among
the top three supermarket chains in
the retail business |
Indeed
the company owes its great success to the
man who pioneered this company, Seth Shiv
Narayan Birla, in the 19th century in the
quaint, little town of Pilani located in
the deserts of Rajesthan. His first venture
into the cotton trading business had laid
the foundation for the House of Birlas.
Following that, in the early part of the
20th century, the Group's founding father,
Ghanshyamdas Birla, started to focus on
industries in various key sectors such as
textiles and fiber, aluminium, cement, and
chemicals. Those ventures paid off tremendously.
His grandson, the Group's legendary leader,
Aditya Vikram Birla, continued with the
foresight to build a global conglomerate,
long before globalisation became a buzz
word. Under his stewardship, he expanded
the concept of globalisation to mean more
than just geographical reach. His strong
belief that any business could be global
even though it has a local base drove him
to build a strong set of building blocks
to make his Indian business a global force
to be reckoned with to where it is today.
In short, he successfully put India on the
world map5
Continuing on with this legacy, under the
current Chairman, Kumar Mangalam Birla's
leadership, the company has made its mark
and footprint through continuous value creation.
In the 13 years that he has been at the
helm of the Group, through restructuring,
reorganising, and consolidation, Kumar Mangalam
Birla has accelerated growth, planted the
Indian flag in 19 additional countries,
built a meritocracy, and necessary shareholder
value.
Aditya
Birla Group's presence can be felt in India,
the United Kingdom, Germany, Hungary, Brazil,
Italy, France, Luxembourg, Switzerland, Australia,
United States, Canada, Egypt, China, Thailand,
Laos, Indonesia, the Philippines, Dubai, Singapore,
Myanmar, Bangladesh, Vietnam, Malaysia, and
Korea through diversified business groups
in viscose staple fiber, aluminium, cement,
copper, carbon black, chemicals, insulators,
textiles, garments, financial services, telecommunications,
IT, business process outsourcing, retail,
and trading. In the process Birla has raised
the Aditya Birla Group's turnover from US$1.5
billion in 1995 when he took over to US$28
billion today.
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