Continued...
Our Focus on Learning
We
have invested a lot of money in transforming
our company into a learning organisation.
We are proud to offer numerous, varied learning
channels that we have built for our employees.
For instance, we developed Gyanodaya as our
group varsity for management learning. Our
vision is to be at the core of an effective
learning network that can contribute to our
company's vision of being a premium conglomerate.
So
far we have trained 7,000 managers from
the varied lines of businesses in these
managerial and strategy programs over the
last five years. These programs are conducted
by our leading Indian academicians from
the Indian Institute of Management, Kolkata
and those from renowned business schools
such as London Business School and Harvard
Business School.
In
addition to classroom learning, we also
have the Group virtual campus where our
managers are given the opportunity and flexibility
to learn at their own pace and time. We
call them e-learners interacting with our
e-facilitators of the various online modules
and courses. Today we are proud to say that
we have more than 250 courses available
for our managers, covering a host of learning
topics on sales, marketing, leadership,
and engineering.
The Aditya Birla Group also has the learning
channel to share best practices called the
knowledge integration program that fosters
learning from within and across the company's
various business groups. In the last three
years the company recorded participation
from more than 400 managers in 20 such programs
covering various interesting topics on human
resources, research and technology, information
technology, marketing, and manufacturing,
just to name a few.
To
include those in middle management, we also
encourage our management teams to ensure
that they stay in school to ensure continued
learning. For such mid-career education,
we have engaged a Singapore-based e-university
called Universitas 21 that currently offers
online MBA programs for our management staff.
To
help managers increase their self-awareness
through a 360-degree feedback mechanism,
an e-360 degree instrument was launched
named as Pratibimb in April 1986. Using
this tool, managers can receive such feedback
on their career competency level, their
global leadership competency, and their
group values. So far, more than 80 senior
managers have experienced using this tool.
Continuing with enhancing our managers' learning
process, a knowledge portal was developed
called Gyandhara or knowledge@desktop where
three services are offered:
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E-books
that provide managers with the continuous
"stay in school" resources
and materials on cutting edge thought
leadership skills. |
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Bimonthly
e-newsletter that provides the latest
updates on industry trends and management
news. |
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The
research assistance facility that guarantees
a response time of less than 72 hours
ensures that managers receive prompt
responses to their queries. |
The
Aditya Birla Group strongly believes that
these three types of services that are offered
in the knowledge portal will continue to
keep managers engaged and challenged in
their pursuit for greater knowledge in honing
their skills and competency levels.
For
every employee in the company, there is
the group intranet that is affectionately
known as Adityadisha. As with a corporate
intranet, this learning channel serves as
the information gateway and repository for
corporate information and internal communication
from the management. It contains various
features such as a career helpdesk, and
management circulars including access to
multiple learning sites that cater to the
various needs and requirements of the employees,
managers, and non-managers alike.
The
last learning channel is Anubhav, which
is a knowledge repository that houses more
than 600 organisation case studies on the
company's success stories, learning experiences
from real-life, and practical problems and
issues including solutions shared by practicing
managers of the company. The Aditya Birla
Group captured these amazing life-time war
stories and shared them with our employees
with the sole objective of sharing the lessons
learned, and to appreciate the mistakes
made for richer learning experiences.
Focus on Incubating and Nurturing Talent
The Aditya Birla Group is passionate about
keeping good talent intact. We have intensive
focus on incubating and nurturing such talent
within the company through the talent management
framework. In essence, the framework comprises
eight career stages and 17 specific behavioral
competencies for each of these career stages.
To ensure that this framework stays intact,
we have developed four key steps in this
process: development assessment, talent
reviews, talent engagement, and career moves
and succession plans.
In
the first of the four steps, development
assessment centers (DAC) were created, which
function to provide support to managers
to help them assess and develop their capabilities
and competency levels. Since its inception
in 2003, the record shows that more than
1,200 managers from the various business
groups have participated in the DACs.
After
these managers have gone through the assessments
in the DAC, their next step is to work on
their developmental goals that focus on
their priorities for learning and development
experiences as they plan their career growth,
development, and road map in the company.
All these information are captured and tracked
through the individual development plan
(IDP).
Next,
the annual talent review process comprises
three tiers: at the unit level, the business
level, and the group level. This step focuses
on implementing the respective IDPs based
on review discussion inputs into the career
and succession planning process.
The
third step of this process involves talent
engagement where business heads take a personal
involvement in designing specific courses
aimed at developing identified individual
employee's leadership potential. These business
heads also lead certain programs that aim
to achieve in-depth talent engagement opportunities
with identified high-potential employees.
Essentially, this step is focused on these
targeted individuals.
When
all three steps have been completed in accordance
to the process, the last step entails finalisation
of the succession planning effort to ensure
that there is appropriate and sufficient
opportunity for critical roles and positions
for the company in the near future. This
is a proactive approach to prepare the high
potential employees to take on senior and
middle management positions when needed.
Based
on these employees' individual development
plans, this process ensures that employees
attain their career aspirations so that
they are happy employees with the right
career moves for them. At the same time,
the company ensures that business critical
positions based on a well-planned succession
plan are filled. This is a proactive process
with a win-win result.
The
Aditya Birla Group's passion in incubating
talent as future leaders has also been traditionally
practiced in the company since the days
of our founder, Aditya Vikram Birla. To
build on his legacy, the Aditya
Birla Scholarships scheme was instituted
where the best and brightest employees are
selected to be groomed into future leaders
of the company. The employees are sent to
the Indian Institute of Management, the
Indian Institute of Technology, and the
Birla Institute of Technology, Pilani, for
the nurturing and grooming efforts to take
place. This encourages developing home-grown
talent instead of searching for the right
talent in the marketplace where competition
has become very stiff due to the acute shortage
of the right talent in Asia.
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