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Business Today
17 July 2005

the editorial
| bio sketch | Kumar Mangalam's empire | Kumar Mangalam's A-team | not just his father's son

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From the editor

Kumar Mangalam Birla, the man featured on this issue's cover, is just 38 but he is almost always considered as being in the same league as people like N.R. Narayana Murthy, Deepak Parekh or Ratan Tata, men who are 20, 22 and 29 years older than him, respectively. Perhaps that is because Kumar Birla has already been at the helm of one of India's largest and most successful conglomerates now for nearly 10 years, since his father's premature demise in 1995. And, of course, because of his achievements during this period. Under Kumar's charge, the Aditya Birla Group has changed and grown dramatically and much of it has been possible because of one young man's ability to lead and manage in a manner that belies his age.

It is no surprise, therefore, that Birla makes it to this year's Business Today Young Super Performers trio in the CEO category.

Sanjoy Narayan
Editor, Business Today

Bio sketch of Kumar Mangalam Birla
Born
14 June 1967
Education
::
1992
  Masters in Business Administration, London Business School
::
1988
Chartered Accountancy
Work: 1995
Took over as Chairman of the Aditya Birla Group
Into
Hindi movies
Obsession
Measurable goals, even in his spare time
Role model
Father Aditya Birla
Car
BMW 5-series
Business slogan
Taking India to the world
Other side
A passion for quality education. His pet project is a premier academy for boys in Bangalore — the Sarala Birla Academy
Awards
::
2004
  Named Young Global Leader by the World Economic Forum (Davos) — 273 worldwide finalists were drawn from a pool of 8000
::
2002
  Ranked among the top five Asian business leaders in the CNBC/ Insead Asian Business Leader Award
Life's ambition
To build a world-class Indian MNC
Worst nightmare
Ordeal of his father's death
Marital status
Married to Neerja, who enjoys being a homemaker best and has her "hands full" with three kids. In her spare time, she is involved with the Birla Academy of Art and Culture, a body for the promotion of young artists in the country
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The Kumar Mangalam empire
His conglomerate is into everything from metals to movies
Company Businesses Revenues+ Profits Market cap*
Hindalco copper and aluminium 10,383.34 1,329 11,082
Grasim viscose staple fibre, cement, sponge iron, chemicals and textiles 9,750.79 886 10,048
Indian Rayon viscose filament yarn, garments, carbon black, insurance, insulators, IT and ITES 3,208.69 114 2,560
Indo Gulf fertiliser 678.35 57 564
UltraTech cement 1,955 (53) 4,225
Applause Entertainment movies, TV software NA NA unlisted

all figures in Rs crore
+consolidated turnover
*as on 23 June 2005 on the BSE
NA: not available
^ does not list subsidiaries and JVs overseas of which there are at least 25 in countries ranging from Thailand to China to Indonesia to Canada
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Kumar Mangalam's A-team
(in alphabetical order of their names)
Bharat Singh
Heads groupwide corporate strategy and business development. A grad of IIM Calcutta, he came on board in 1996
Debu Bhattacharya
This chemical engineer from IIT, Kharagpur has been with the group since 1998 and is the MD of Hindalco Industries
Deepak Mittal
Is the Group Director (acrylic fibre and textiles) and located in Bangkok
S.K Mitra
Joined in 1994, is Director (Group Financial Services)
Sanjiv Aga
The IIM Calcutta grad joined the Group in 1998 and now is the Managing Director of Indian Rayon
Santrupt Misra
An HR ace, Misra came on board in 1996 and is credited with helping professionalise the group
Saurabh Misra
Group Director for the cement business; joined Birla's team about five years ago
Shailendra Jain
An alumnus of MIT, Jain is the head of pulp and staple fibre business and has been with the group since 1965
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Not just his father's son
Kumar Mangalam (left) with B.K.Birla (seated) and the late Aditya Birla
Kumar Mangalam was first formally introduced to the media less than a year before Aditya Vikram Birla's death in October 1995. By then, Kumar Mangalam was already deeply into running the group businesses. He had independent charge of Grasim's cement division, the fertiliser business of Indo Gulf, and also a newly set up carbon black unit in Egypt. Back then, the media did not know of Aditya babu's prostrate cancer, although the family was aware of it. With time running out, Aditya babu set about teaching his son everything he knew about running a business. A chartered accountant by education, Kumar Mangalam quickly learned the ropes, and by the time he became the group Chairman in 1995, he was ready to make his big moves.

Even as a 27-year-old, he had remarkable clarity of mind. In his first major media interview, Kumar Mangalam said that the group's "core focus is always to be in process industries and textiles" and how he wanted "a pre-dominance in the industries that we enter. The objective is to be a low-cost, high-quality and global-standard player". And asked if he thought his father's image overshadowed him, he snapped back saying, "Why are you asking me a hackneyed question? It's not an issue... My father has given me enough space and freedom to operate independently." Even to this day, while Kumar Mangalam gives a patient ear to his top executives, he's pretty much his own man.

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