Building a new 'House'

A bold digital-first entrepreneurial approach powers the rise of TMRW, a new digital venture in the fashion and lifestyle space

Fashion and lifestyle have moved online as millions of Indians have become digitally savvy and more comfortable with e-commerce. The trend has spawned new fashion brands, thriving in a digital-only space and engaging with customers who enjoy the variety and convenience of online shopping. Seizing this landscape, the Group has entered with its bold new venture TMRW, which aims to harness the new wave of entrepreneurial energy that is surging across India.

TMRW is a thought-leader in the direct-to-consumer (D2C) space, with its estimated $100 billion market potential. It is building India's largest portfolio of disruptor brands in the fashion and lifestyle space and enabling the next phase of D2C growth in India. A business for the new age, TMRW acts as a digital force multiplier, partnering with young entrepreneurs, empowering digital-first brands and scaling up operations together to achieve the next level of excellence.

What TMRW brings to the market is more than new insights. It is carving out a niche through its cross-channel expertise, deep consumer insights, a value chain mastery, intelligent fashion and lifestyle technology, and a robust e-commerce ecosystem. As an independent, digitally-led business house, TMRW is building a new ecosystem of innovative and globally scalable personal and lifestyle brands.

TMRW's entrepreneurial approach aims to break the mould of conventional lifestyle categories. The company is opening up new retail experiences, launching new products, and monetising accessible luxury. It aims to synergise lifestyle brands across categories, languages, and merchandise formats to offer the trendiest of fashion choices for all — from millennials and Gen Z to teens and kids, covering high style to casual wear.

In short, TMRW is building a trusted and dynamic digital pathway to the next generation of memorable brands that will appeal to an online-first consumer segment that is hungry for choice and convenience.

Working at the pace of a start-up but well-backed by a conglomerate, this ‘House of Brands’ is creating a new market for itself and disrupting convention by creating differentiation. TMRW is a business built for the future.