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The
Groups foray into the retail sector began
in 2006, when the Aditya Birla Group acquired
Trinethra, the south-India based chain of stores.
Trinethra has over 170 outlets spread across Andhra
Pradesh, Karnataka, Tamil Nadu and Kerala.
May 2007 saw Aditya Birla Retail Ltd. launching
their brand of stores more.
While
the supermarkets will have a minimum size of 10,000
sq.ft, the hypermarkets will be spread over an
area of 75,000 sq.ft.
The
more. retail chain is positioned on a platform
that promises consumers a refreshing shopping
experience that gives them better quality, better
value and more variety, combined with convenience
and ease of shopping.
more.
promises a world class shopping experience to
consumers, in their very own neighbourhood. Fulfilling
everyday shopping needs for fruits, vegetables,
grocery, frozen food, bakery, homecare, personal
care and pharmacy. Offering branded FMCG products
and house brands.
Till date 100 supermarkets have been rolled out
spanning Pune, Mumbai, Ahmedabad, Delhi, Vizag,
Bangalore, Vijayawada and Chennai.
For
enquiries Click
here.
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