Birla Sun Life is a joint venture between Aditya Birla Group and Sun Life Financial Inc. of Canada. It started operations in March 2001 after receiving its registration licence from IRDA in January 2001.

Birla Sun Life Insurance Company (BSLI), the life insurance arm of Aditya Birla Nuvo, has brought in pioneering insurance-related wealth accumulation products and services for individuals, groups and NRIs. Innovatively designed, these products take care of the customers’ financial security, or cater to their savings or retirement needs.

BSLI has contributed significantly to the growth and development of the life insurance industry in India by introducing unique Unit Linked Life Insurance Solutions, pure term plan and a slew of innovative products. By adopting multi-distribution channels such as Direct Sales Force, alternate channels and convenient points of purchase, including selling its policies through the bancassurance route and through the internet, BSLI has revolutionised the entire insurance policy-buying experience.

Corporate governance and a high degree of transparency in all its business practices and procedures, besides world-class processing capabilities and well-prepared business continuity planning, have brought about the credibility that BSLI enjoys among its patrons. The process of getting sales illustrations signed by customers, offering a free look period on all policies, which are now standard norms followed by the insurance industry, were introduced by BSLI.

BSLI offers a spectrum of products to meet the growing needs of individuals and group insurance through a multi channel distribution network. The company has quadrupled its distribution network to over 600 branches and more than 100,000 advisors. With a rapidly growing national footprint, the company is now positioned to capture an increased market share in the fast growing life insurance market.