Corporate Strategy and Business Development

Corporate Strategy and Business Development continuously tracks the business environment for the Aditya Birla Group's existing businesses. It recommends new directions through evaluation of deal creation opportunities, analysis of project proposals, etc. The function also plans and develops strategic initiatives for the Group and facilitates its execution.

Additionally, it assists businesses in crafting their strategic direction and evaluates options for long-term growth, both organic and inorganic. It works towards identifying sources of competitive advantage for the businesses, viz., exploration of new markets and geographies, analysis of integration across the industry's value chain, etc.

For new businesses, the function primarily focuses on opportunities, which take cues from the concept of megatrends, adjacencies and synergies to the Group's existing businesses.

— Headed by Mr. Rajeev Sonthalia