Allen Solly ties up with Championships, Wimbledon

Allen Solly, a part of Aditya Birla Group''s Madura Fashions, has signed an exclusive deal with The Championships, Wimbledon, to use the latter''s logo and other identity on its Solly sport range of sports garments, as well as accessories, for ten years.

“Solly Sport, with its Wimbledon collection will offer Indian consumers a chance to experience the essence of the tennis championships through a line of apparel distributed in more than 200 stores in the country,” said Mr. Sooraj Bhat, Chief Operating Officer, Allen Solly.

Allen Solly is expanding its national presence by adding stores in newer locations. “The expansion will be largely in tier-1 and tier-2 cities,” Mr. Bhat said.

The company is stepping up its efforts to turn Solly Sport range of garments into a Rs.200 crore business in three years.