Innovation Checklist - Anupam Vasudev

This LeadCast podcast episode features Anupam Vasudev, Group Director, Innovation, Aditya Birla Group, discussing the nuances of innovation. He argues against relying solely on consumer feedback for product development, citing Steve Jobs' approach of understanding consumer problems and presenting solutions. He emphasizes the importance of execution in innovation, noting that it's not enough to generate ideas; they must be effectively implemented.

Vasudev highlights the need for sustained innovation, advocating for continuous consumer engagement and adapting to technological advancements. He uses the US Air Force as an example of an innovative organization due to its open-mindedness and collaboration with external experts. He stresses the importance of an open mindset, diverse teams, and a structured process for successful innovation.

The conversation touches on the rapid pace of change in the modern world, emphasizing the need for businesses to adapt and be agile. Vasudev suggests that companies should view challenges like climate change as opportunities for innovation. He concludes with a message of hope for 2023, anticipating positive growth and problem-solving in the face of global challenges.