20 Years of Innovation, Sustainability and Leadership
in the Aluminium Industry
2025 marks two remarkable decades for Novelis, a wholly-owned
subsidiary of Hindalco – Aditya Birla Group’s flagship metals
company. Let’s look at how today’s world leader in aluminium
rolling and recycling changed the industry through ground-breaking
achievements.
January 6, 2005
Novelis is launched as a bi-product of Alcan, Canada
May 2007
Joining Hindalco opens doors to global growth and new
possibilities
A new chapter in aluminium manufacturing begins
July 2011
Investment in Oswego Plant paves the way for automotive as a
key value stream in the region
November 2011
Acquisition of full ownership of Novelis Korea solidifies
Asia presence
Leadership in sustainable innovation is established
April 2012
Expansion to China with single CASH line for automotive in
Changzhou
October 2012
Opening of Yeongju Recycling Centre
Production capacity is increased
July 2013
Expansion of Pinda’s capacity in Brazil by 50%,
strengthening South American operations
October 2013
Production capacity in South Korea increased by 50%
Industry benchmarks are set
September 2014
Achievement of 50% recycled content milestone
February 2015
Nachterstedt Recycling Centre cements commitment to
world-class recycling
New frontiers are breached
April 2020
Acquisition of Aleris expands entry into aerospace
December 2020
Guthrie automotive line meets growing demand in North
America
Ambitious targets are achieved
February 2022
NetZero Labs Valais is created to focus on carbon neutrality
Switzerland has a firm commitment to sustainability, strong
research institutions and availability of renewable energy
July 2022
Guthrie Recycling Facility breaks ground
Late 2022
Investment in Sortera’s recycling technology
Late 2022
Construction of Bay Minette and Ulsan facilities begins
Incredible milestones are accomplished
2025
Novelis recycled over 84 billion beverage cans in FY2025 and
over 4.3 million MT of aluminium across four continents
May 2024
63% recycled content is achieved for the first time ever
May 2024
Novelis 3x30 is introduced – a bold roadmap to ‘Advance
Aluminium as the Material of Choice with Circular Solutions’
by achieving three critical objectives by 2030
Novelis is proud of its achievements till date and continues to be
steadfastly committed to the company’s purpose of Shaping a
Sustainable World Together.