Growing with India’s global ambitions

11 August, 2014 | Live Mint

The roots of the Aditya Birla Group go back to almost a century before independence and its role in India’s economic history is tied with the country’s quest for political freedom

Mumbai: The roots of the Aditya Birla Group go back to almost a century before India’s independence from colonial rule. Indeed, its role in India’s economic history is tied inextricably with the nation’s quest for political freedom. The foundation of the Birla business empire, which was eventually divided among the members of the subsequent generations, was laid by Shiv Narayan Birla, who started cotton trading in Pilani, Rajasthan, in 1857.

Aditya Birla Group Trivia:
  • The 18 charitable hospitals run by the Aditya Birla Group serve more than a million villagers.
  • Kumar Mangalam Birla took over as chairman of the group in 1995, at the age of 28, after the untimely death of his father.
  • He made 26 acquisitions in 17 years in India and globally, the highest number by any Indian multinational.
  • He is a chartered accountant and has a Masters in Business Administration (MBA) degree from the London Business School.
  • UltraTech, the group's cement manufacturing business, is among the world''s top 10 makers of the commodity..
  • The group is the largest Indian multi-national company, with manufacturing operations in the US.
  • The group companies are the top viscose staple fibre (VSF) and carbon black manufacturers in the world.
  • The group has acquired a stake in Living Media India, the media house which publishes magazines like India Today and Business Today and operates the TV Today network.
  • Kumar Mangalam Birla was the youngest Indian chairman of a multi-billion dollar conglomerate at 28.
  • The group was one of 25 banking licence aspirants in 2014, when the Reserve Bank of India invited bids for new licences, but did not get one.

 

In the early years of the 20th century, his grandson, Ghanshyamdas Birla, established businesses in critical sectors such as textiles and fibre, aluminium, cement and chemicals.

The Kolkata-based businessman became closely associated with Mahatma Gandhi and accompanied him to London on two occasions to attend the historic round table conferences. It was at a public prayer meeting in Birla house in Delhi in 1948 that Gandhi was shot dead by an assassin.

Grasim Industries Ltd, the flagship of the Aditya Birla Group, was incorporated on 25 August 1947, just 10 days after India became independent. The firm then manufactured textiles from imported raw materials. Grasim is now a global leader in viscose staple fibre.

Twists and turns

Basant Kumar Birla — the youngest of Ghanshyamdas’ three sons — and his son, Aditya Vikram, were always the patriarch’s favourites. When Aditya Vikram returned after completing his education in the US in 1965 , he started Eastern Spinning Mills and Industries.

In 1983, when Ghanshyamdas died, Aditya Vikram was appointed chairman of the Birla group of companies.

Three years later, in 1986, the group’s firms were apportioned to family members and since Aditya Vikram and B.K. Birla managed many of the bigger companies, they got a lion’s share of the clan’s businesses.

Aditya Vikram was a farsighted and enterprising businessman. In 1969, he started Indo-Thai Synthetics Co. Ltd, the Birla family’s first overseas venture. He went on to set up 19 companies outside India—in Thailand, Malaysia, Indonesia, the Philippines and Egypt.

He also shifted his base from Kolkata, where business and industry was slowing, to Mumbai (then Bombay). He turned his companies around. Today, they include the world’s largest producer of carbon black and the largest refiner of palm oil. It is also the largest Indian multinational with manufacturing operations in the US, according to the group’s website.

At the time of his untimely death in 1995, the firms Aditya Vikram controlled had over Rs.8,000 crore in revenue globally, with assets of over Rs.9,000 crore, comprising 55 plants and 75,000 employees.

Five years before Aditya Vikram Birla’s death, his son Kumar Mangalam had begun getting involved in the companies’ operations.

In 1996, Kumar Mangalam consolidated all group companies under the umbrella of the Aditya Birla Group.

Under Kumar Mangalam Birla, the conglomerate entered the businesses of copper, insurance, telecommunications, retail and software services. He consolidated, expanded and went on an aggressive acquisition drive.

For starters, the group divested its stake in the oil refining business to Oil and Natural Gas Corp. Ltd (ONGC) in 2002 in a bid to sharpen its focus.

After several rounds of mergers and demergers, Grasim acquired a controlling stake in the newly-formed cement firm, UltraTech Ltd, from Larsen and Toubro Ltd in 2004.

Three years later, the group’s aluminium company Hindalco Industries Ltd acquired Atlanta-headquartered Novelis Inc., which made Hindalco the world’s largest aluminium rolling company and one of the biggest producers of primary aluminium in Asia.

Conglomerate@2014

Today the Aditya Birla Group is a $40 billion (Rs.2.45 trillion) corporation and many of the group firms are in the league of Fortune 500 companies. It has over 120,000 employees from 42 nations, and operates in 36 countries. Notably, 50% of the Aditya Birla Group’s revenue comes from its overseas operations.

The group has a presence in non-ferrous metals, cement, textiles, chemicals, agri-business, carbon black, mining, wind power, insulators, telecommunications, financial services, retail and trading solutions.

The group owns one of the top three telecom companies in India, the nation’s largest cement manufacturer and one of its top retailers.

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