It’s been a fashion walk like no other. Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed in 2015 with the consolidation of the branded apparel business of two large Group businesses, Madura Fashion & Lifestyles and Pantaloons. Over the past decade, it flourished as India’s largest fashion retailer with over 4,600 stores and many of the most popular brands in the country, generating around ₹14,000 crore in revenue in FY24.
Since 2025, the ABFRL story has become even more exciting. Scroll through for the back story.
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2015
Madura Fashion & Lifestyles and Pantaloons merge to form ABFRL
Collaborating with renowned designers
Dividing to conquer the future: A brand new beginning!
ABFRL demerges several brands into new entity Aditya Birla Lifestyle Brands Limited (ABLBL), a Rs.7,000 crore business with many of India’s best loved brands
ABLBL’S PORTFOLIO OF LIFESTYLE BRANDS
ABFRL takes on the future with an impressive portfolio – encompassing Ethnic to Digital, Luxury to Masstige – as it addresses the fashion needs of India’s emerging consumers
Designer-led Ethnic Brands
Premium Ethnic Brands
Luxury Retail Brands
Value Retail Brands
Digital-first Brands
As consumers evolve and the fashion landscape of India transforms, Aditya Birla Group’s two fashion businesses – ABFRL and ABLBL – are poised to steer the country’s fashion lifestyle and consumption journey to exciting new horizons.