Take a closer look at the individual components of an electric vehicle and discover how Aditya Birla Group, through Novelis, is contributing to the future of sustainable mobility.
Novelis is driving the global shift towards sustainable mobility through its customised
aluminium solutions for the fast-growing EV industry
Aditya Birla Group's businesses have consistently been at the forefront of solution-oriented innovation through their products and services.
One of the key players delivering consumer-centric innovation is its metals flagship, Hindalco. Together with its wholly owned subsidiary Novelis, the world's largest aluminium rolling and recycling company, it is leading the way in building a sustainable future through innovations in aluminium for a variety of market segments.
Owing to its light weight, superior strength, and infinite recyclability, aluminium is quickly becoming a preferred material of choice for sustainable design and manufacturing.
Transportation is one of the biggest contributors to greenhouse gas emissions, and Novelis is addressing this issue by advancing sustainable mobility with customised solutions for the automotive industry. In 2021, Novelis introduced the second generation of its lightweight electric vehicle battery enclosure solution for the rapidly growing EV market.
To cater to the needs of the automotive industry, Novelis works closely with its customers to create custom alloys and manufacturing processes that meet their needs in a cost-effective manner. This enables automakers to create lighter, more efficient vehicles with lower environmental impact and superior performance.
With a diverse, multi-disciplinary team of engineers, metallurgists, chemists, and computer scientists, Novelis is actively developing next-generation aluminium solutions, with 40% of its R&D investment specifically allocated to advancements in the automotive segment.
Aditya Birla Group takes immense pride in contributing towards products and solutions that positively impact millions of lives every day. Stay tuned for more such stories that showcase how the Group is #BigInYourLife.