Capitalising on new market opportunities and remaining competitive anchor the recent foray into new businesses by the Aditya Birla Group. The businesses are underpinned by the Group's mission to deliver superior value to customers, shareholders, employees and society at large. The new entries cover B2B, B2C and D2C sectors.
Here is a look at some of the businesses launched by the Aditya Birla Group recently.
Continuing with its endeavours to invest in businesses that have the potential to be a leader in their addressable markets, Grasim, the Aditya Birla Group's flagship company, has entered the paints business. The company has already started construction work at two of its plant sites — Panipat and Ludhiana.
Grasim's entry into the paints sector will offer a wider choice to Indian consumers as the company plans to introduce the latest range of paint products in line with global mega-trends.
ABG's paints business will create over 2,000 jobs, and also provide an impetus to the Atmanirbhar Bharat initiative. The business is expected to provide a big boost to the supplier ecosystem of MSMEs along with painters/applicators and all traditional and emerging channel partners across India to expand their existing business and grow.
The paints business leverages Grasim's strengths in the infrastructural segment through its subsidiary companies in cements (UltraTech Cement), chemicals (Aditya Birla Chemicals) and power (Aditya Birla Insulators).
With cement, chemicals and paints in its stable, Grasim has decided to take its infrastructural presence into the digital league. The company has announced its B2B e-commerce venture in the building materials segment. The digital platform will address various challenges within the existing supply chain and primarily focus on medium- and small-sized companies in the building materials segment. It is also expected to provide impetus to the Government's vision of 'Digital India'.
The B2B e-commerce foray crystallises the group's intent to invest in the new-age, high-growth digital space. The key value proposition would be an integrated procurement solution including on-time delivery and a superior product range at competitive pricing.
Digital is the wave that Aditya Birla Fashion & Retail Ltd (ABFRL) is riding as it looks to extend its position as India's largest manufacturing & retail branded-fashion apparel company into the D2C space. ABFRL has launched its digital platform TMRW, which aims to create India's largest portfolio of disruptor brands in the fashion & lifestyle space. The newly incorporated entity will organically incubate and acquire promising and scalable D2C brands.
TMRW is targeting about 30 innovative, customer-obsessed brands over the next three years. The venture will enable multiple founders to operate within a synergistic 'House of Brands' platform with common vision and shared capabilities.
ABFRL already houses some of the most iconic brands in India including Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is amongst India's eminent fashion retailers. Its international brands' portfolio includes The Collective along with exclusive partnerships with Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle and Reebok.
Luxury wear is another exciting new area for ABFRL, with its foray into the branded and high-end ethnic wear business. The expansion is part of its strategy to build a portfolio of distinctive and aspirational home-grown brands across fashion and lifestyle categories.
Over the last few years, the company has steadily built up a portfolio of strategic partnerships with designer brands such as Shantanu & Nikhil, Tarun Tahiliani, Sabyasachi and House of Masaba.
Athleisure has become a growing category and ABFRL has jumped in with both feet. The company signed a long-term licensing agreement with Authentic Brands Group (ABG) for the exclusive rights to distribute and sell Reebok products through wholesale, e-commerce and Reebok branded retail stores in India.
The Group unveiled Navyasa, a new-age contemporary saree brand created by Liva. The collection merges style, comfort, and sustainability with no compromises for either the wearer or the environment. Endorsed by actor Deepika Padukone, Navyasa by Liva features colourful and contemporary fabric designs for modern women. The range has been visualised by renowned designers Abir and Nanki along with the internal design team at Liva.
In yet another offering for women, Jaya Shree Textiles, an arm of Grasim Industries Ltd, launched Linen Club Woman – a line of ready-to-wear linen and linen-enriched ethnic garments.
The Linen Club Woman range is characterised by contemporary and elegant ethnic designs that are perfect for every occasion, from the boardroom to club, and social events to celebratory occasions. It is the latest offering by Linen Club, a premium, linen-focused fabric brand that is a market leader in India. The women's range supplements the menswear lines of Line Club Studio and Cavallo.
The Group hopes to consolidate its position in the new businesses and create new benchmarks in product innovation and customer service.
