Aditya Birla Lifestyle Brands Limited (ABFRL) emerged after the consolidation of the apparel businesses of Aditya Birla Group, comprising ABNL's Madura Fashion division and ABNL's subsidiary Madura Lifestyle into Pantaloons Fashion and Retail (PFRL) in 2015.Post-consolidation, PFRL was renamed to Aditya Birla Fashion and Retail Ltd (ABFRL). In 2025, ABFRL underwent a vertical demerger of western wear brands within the Madura Fashion and Lifestyle’s business into a newly incorporated entity named <a href="/businesses/companies/aditya-birla-lifestyle-brands-limited/">Aditya Birla Lifestyle Brands Limited (ABLBL)</a>.ABFRL now includes constituents that operate in several high-growth segments. These are<ol><li>Masstige and value retail chains: Pantaloons and Style Up</li><li>Ethnic wear portfolio: Designer-led brands of Sabyasachi, Shantnu &amp; Nikhil, Tarun Tahiliani, and House of Masaba; and premium wear ethnic brands of TASVA, Jaypore and the recently amalgamated TCNS brands such as W, Aurelia, Wishful, Elleven, and Folksong</li><li>Luxury retail business: The Collective, select mono brands and Galeries Lafayette</li><li>Digital-first portfolio: Technology-led ‘House of D2C Brands’ under its venture, TMRW &nbsp;</li></ol>As of 31 December 2025, ABFRL boasts a vast retail footprint, covering over 7.7 million sq. ft. across India, with a robust network of 1,188 brand stores.

Aditya Birla Fashion and Retail Limited (ABFRL)

India

Marigold Lane is an Indo-western brand that caters to the modern, independent Indian woman and her need for refined ethnic fusion apparel, reflecting her unique and multi-dimensional personality. With an elegant mix of contemporary silhouettes, vibrant prints, and elevated fabrics, this brand speaks to an evolved style sensibility.Each design story from Marigold Lane carries a different aesthetic, drawing inspiration from art, architecture, and cultures across the globe. Our products provide a premium outlook with novelty in workmanship and carefully chosen fabrics.