Aditya Birla Fashion and Retail Limited (ABFRL)


Aditya Birla Lifestyle Brands Limited (ABFRL) emerged after the consolidation of the apparel businesses of Aditya Birla Group, comprising ABNL's Madura Fashion division and ABNL's subsidiary Madura Lifestyle into Pantaloons Fashion and Retail (PFRL) in 2015.
Post- consolidation, PFRL was renamed to Aditya Birla Fashion and Retail Ltd. In 2025, ABFRL underwent a vertical demerger of western wear brands within the Madura Fashion and Lifestyle’s business into a newly incorporated entity named as Aditya Birla Lifestyle Brands Limited (ABLBL).
ABFRL now includes constituents that operate in several high-growth segments. These are
- Masstige and value retail chains: Pantaloons and Style Up
- Ethnic wear portfolio: Designer-led brands of Sabyasachi, Shantnu & Nikhil, Tarun Tahiliani, and House of Masaba; and premium wear ethnic brands of TASVA, Jaypore and the recently amalgamated TCNS brands such as W, Aurelia, Wishful, Elleven, and Folksong
- Luxury retail business: The Collective, select mono brands and Galeries Lafayette
- Digital-first portfolio: Technology-led ‘House of D2C Brands’ under its venture, TMRW
As of December 2024, ABFRL boasts a vast retail footprint, covering over 7.2 million sq. ft. across India, with a robust network of 1,187 brand stores.




