Triple Wimbledon champion Fred Perry played and fought his way through, always with style and despite the establishment. In 1952, he founded the Fred Perry brand, designing his first pique shirt. That shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. It is the start and end of everything Fred does, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. &nbsp;Fred is proud to have a community of customers from all over the world, adopting the Fred Perry Shirt in their own unique way.Over the past 70 years, the Laurel Wreath has become a signature of both individuality and of belonging – from elite sports players, to fringe subcultures. The brand continues to celebrate diversity, with exciting collaborations with inspiring designers, musicians and artists.&nbsp;

Fred Perry

Hackett is part of Aditya Birla Fashion and Retail’s luxury retail brands.As a young man working on Savile Row, Jeremy Hackett became fascinated by the British attire of the early 20th century gentleman. By 1983, he had opened his first store selling second-hand clothes. It was here that he began creating his own garments, merging traditional styles with modern cuts, for those seeking Savile Row style - without the associated cost.Since then, Hackett has grown to sit at the forefront of tradition-inspired menswear, with a dedicated global following. Today, Hackett has over 160 stores in more than 30 countries and specific tailoring lines including Hackett Sport for the off-duty Hackett man.Hackett is also proud to have partnered with many like-minded brands such as British Army Polo, Henley Royal Regatta and Aston Martin.

Hackett London

Jaypore is on a remarkable journey to bridge the gap between India and the world by showcasing its rich cultural heritage through contemporary designs in apparel, jewellery, home decor, and more. Jaypore as a brand is committed to preserving and reviving authentic Indian products suited for a modern lifestyle.The brand sources from more than 70 craft clusters and curates' exquisite collections, which are featured on its website and are now available in 20 stores across Delhi, Bangalore, Mumbai, Pune, Indore, Kerala, Lucknow, Ahmedabad, and Hyderabad. In a very short period, our handpicked curations and differentiated products have earned high respect and repute, making it India’s leading destination for craft-based artisanal goods.Jaypore ships worldwide, catering to a global audience who value Indian craft and heritage.

Jaypore

Masaba Gupta founded her label ‘House of Masaba’ at the age of 19 and since has won the title of the ‘Queen of Prints’. Within 15 years, House of Masaba has become a renowned, award-winning luxury brand of bridal, festive, resort wear, and jewellery. House of Masaba’s designs are a celebration of colour that exude a playful and experimental aura. House of Masaba has grown to operate 17 flagship stores across India.In 2022, Aditya Birla Group’s fashion powerhouse Aditya Birla Fashion and Retail acquired 51% stake in House of Masaba through a strategic partnership. In the same year, the mother brand (House of Masaba) extended into Beauty with LoveChild — Masaba’s meticulously curated brand with products across make-up and fragrances among others that celebrates beauty with a unique Indian quirk.The brand offers an extensive range of high-performing multi-benefit products that are designed to suit all Indian skin tones. Launched online first with lovechild.in followed by ecommerce platforms; the brand has quickly gone beyond its digital success, establishing a presence in offline retail, making its unique hybrid products accessible to a wider audience.

House of Masaba

Pantaloons is a playful and youthful fashion destination with 400+ stores, spread across 190+ cities and towns.As a playground for fashion, Pantaloons offers a wide variety of styles across categories and occasions. The brand speaks to the ever-evolving millennial customer of today who is confident and expressive. Be it through the physical retail experience or online, the Pantaloons experience is exciting, friendly and uplifting. With a vibrant, expressive and elevated approach to style, the brand seeks to enable the customer to be their fashionable best.

Pantaloons

Sabyasachi is India’s leading luxury house rooted in heritage, quality and craftsmanship. A brand that revels in India’s legacy but with a unique perspective, capturing what was and what is, with a single-minded vision to create modern heirlooms.A market pioneer, Sabyasachi is the first Indian designer and brand to collaborate with Estée Lauder, Christian Louboutin, Pottery Barn, H&amp;M and Starbucks.Patrons of the brand include celebrities, intellectuals and achievers from across the world.In 2021, Aditya Birla Fashion and Retail Limited (ABFRL) acquired a 51% stake in the Sabyasachi brand for ₹398 crore. This partnership was a strategic move for ABFRL, which sought to strengthen its position in the ethnic wear market.Sabyasachi is creating a unique global dialogue that brings together slow authentic luxury and the finest of Indian crafts. With flagship stores in major cities across India and a jewellery boutique in Dubai, Sabyasachi’s first international flagship was launched in New York in 2022.

Sabyasachi

In 2019, Aditya Birla Fashion and Retail partnered with India’s leading designers Shantnu &amp; Nikhil to acquire 51% stake in its designer ethnic wear brand.In its illustrious 25-year couture journey, the brand boldly shattered conventions and reimagined the empowered woman through its distinct Shantnu &amp; Nikhil house codes.The sharply tailored silhouettes unabashedly merge skilled drapery, military nuances, and an unapologetic androgynous ethos, defining a triumphant celebration of femininity in a masculine world. Pioneering a revolution in menswear couture, the brand continues to question traditionalism with its contemporary take on Indian micro ceremonies.Embracing asymmetry and androgyny with commanding military details, the brand has set the stage for a new Indian man to finally celebrate himself. As a brand, Shantnu &amp; Nikhil has always advocated the prophecy of luxury beyond traditions in India. It has also successfully carved a new path for the discerning evening-luxe customer with India’s first Luxury Pret brand- S&amp;N by Shantnu Nikhil.In 2022, it also launched the most ambitious brand Shantnu Nikhil Cricket Club, where cricket, fashion and lifestyle all come together in a true prêt-à-porter spirit. Currently, its Maison habitats 23 retail stores and an omni-channel e-commerce platform.

Shantnu & Nikhil

Tasva is a wedding and occasion wear brand for the modern Indian man by Aditya Birla Fashion And Retail Limited in collaboration with ace couturier Tarun Tahiliani. Tasva was launched at the ghats of Banaras in December 2021, with the ambition of transforming the entire experience of wearing traditional and fusion Indian clothing into one of comfort with style.Derived from 'Tat' (all that is me) and 'Sva' (all that is mine), Tasva celebrates individuality and the expression of one's best self. Tasva represents the perfect fusion of traditional aesthetics and contemporary design. With state-of-the-art tailoring and immaculate fits, Tasva provides high-quality, sophisticated celebration wear for men at accessible price points.Redefining ethnic wear, the garments are not only stylish but also incredibly comfortable.

Tasva

Ted Baker London is an elevated fashion and lifestyle brand inspired by the gleaming details of everyday Britain.The brand has a clear and unwavering focus on quality and attention to detail, coupled with a quirky and fun British sense of humour. The collection is a perfect mix of traditional and modern fashion.

Ted Baker

The Collective is a one-of-a-kind, super-premium retail concept by Aditya Birla Fashion and Retail.Founded 15 years ago with a vision to bringing global labels to India’s jetset, the brand has today grown to be the largest nation-wide retail chain offering luxury fashion. &nbsp;&nbsp; With curated collections from over 85 iconic labels, The Collective has a wide network of stores across the country, and is drawing up exciting plans to open even more in the coming fiscals.Thecollective.in website offers the experience of shopping the finest from around the globe, from the comfort of your home. Thoughtfully designed value-added services like personal styling, made to measure and loyalty programmes help ensure that The Collective remains the go-to for India’s most stylish circles.The Collective is the definitive destination of luxury for fashion connoisseurs.

The Collective

Aditya Birla Fashion and Retail relaunched its value fashion concept Style Up in September 2022 with a new proposition of the latest on-trend fashion for women, men and children at great value prices.Style Up provides affordable and youthful fashion that enables the young, fashion aspirants to Style Up. Style Up is focused on 100% own brand offering that is designed and curated in-house keeping in mind the latest fashion trends. The pricing for the brand is very sharp with products under Rs.1499/-.In FY 23-24, 17 new stores were added that took the total store count to 27 stores across 15 cities as on March 2024. The stores are located in malls and on high streets, they have a distinctive and impressive façade and clean layouts that offer ease of shopping experience for the customers.In its first full year of operations, Style Up has gained traction and has delivered encouraging results. Style Up presents a significant growth opportunity in the value fashion segment.

Style Up

For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. The luxury label is all about living the best life you can and enjoying the fullness of the life around you—from what you wear, to the way you live, to the way you love.Distinct tailoring lines under the Ralph Lauren brand include Purple Label; stylish separates for men and the Ralph Lauren Collection for Women. Focussed attention to detail, collaborations with heritage mills, rich fabrics and trimmings sourced from artisanal craftsmen across the world, ensure that every piece of Ralph is timeless luxury.The brand’s philosophy, “Style is forever,” encapsulates its commitment to impeccable design and enduring fashion. Ralph Lauren stands as a beacon of aspirational living, inspiring a better life through authenticity and an American perspective.Polo Ralph Lauren epitomizes the essence of a classic American style with its timeless elegance and enduring appeal. The brand’s signature aesthetic includes their renowned polo player logo.Known for its iconic Polo shirt, Polo Ralph Lauren offers a wide range of apparel, accessories, and fragrances that embody a chic yet relaxed lifestyle. A distinct line of Men's Polo combines collegiate classics and time-honoured English haberdashery with downtown styles and all-American sporting looks in sportswear and tailored clothing. Women's Polo, meanwhile represents the epitome of classic and iconic American style with a modern twist.With a rich heritage and a modern outlook, Polo Ralph Lauren continues to inspire and dress individuals who appreciate a refined yet approachable fashion statement.

Ralph Lauren

House of Masaba is a home-grown, bridge-to-luxury women's wear label aimed at a trend-conscious, well-travelled consumer. Founded in 2009, the brand is quirky and features solution-driven, stand-out designs with a strong play of print, colour, and cut. Each design is a powerful conversation in print for an ever-evolving consumer.The brand is age-versatile and has an aesthetic rooted in India with its eyes set on the world. The fashion label has become a go-to resort wear name worldwide, perfect for the global woman and man who are traditional yet have modern style sensibilities.House of Masaba will soon evolve into a 360-degree brand with offerings spanning Bridal, Fine Jewellery, Handbags, Home &amp; Wellness—with a vision to offer something for everyone.

Love Child

The global conglomerate, Aditya Birla Group, is headquartered in India.&nbsp;From the strength of metals to the ingenuity of building solutions, the Group’s presence extends across the spectrum. From exploring financial frontier to donning the latest trends in fashion and delving into the intricacies of cellulosic fibres and chemicals, the group is a leading player in India.&nbsp;In India, Aditya Birla Group is the No. 1 fashion (branded apparel) and lifestyle player, the 2nd largest player in viscose filament yarn, the largest producer in the chlor-alkali sector, grey cement and concrete and a leading player in life insurance, asset management and wealth.<h3>In India, the following businesses of the Group have a formidable presence:&nbsp;</h3><ul><li>Aditya Birla Capital Limited</li><li>Aditya Birla Chemicals Limited</li><li>Aditya Birla Fashion &amp; Retail Limited</li><li>Aditya Birla Global Trading</li><li>Aditya Birla Insulators</li><li>Aditya Birla Ventures</li><li>Aditya Birla New Age Hospitality</li><li>Birla Carbon</li><li>Birla Estates</li><li>Century Enka</li><li>Aditya Birla Real Estate</li><li>Century Pulp and Paper</li><li>Essel Mining &amp; IndustriesGrasim Industries Limited</li><li>Hindalco</li><li>Hindalco-Almex Aerospace</li><li>Jaya Shree Textiles</li><li>Birla Pivot</li><li>TMRW</li><li>UltraTech Cement</li><li>Utkal Alumina International</li><li>Vodafone Idea Limited</li><li>Applause Entertainment</li></ul>

India

Aditya Birla Lifestyle Brands Limited (ABFRL) emerged after the consolidation of the apparel businesses of Aditya Birla Group, comprising ABNL's Madura Fashion division and ABNL's subsidiary Madura Lifestyle into Pantaloons Fashion and Retail (PFRL) in 2015.Post- consolidation, PFRL was renamed to Aditya Birla Fashion and Retail Ltd. In 2025, ABFRL underwent a vertical demerger of western wear brands within the Madura Fashion and Lifestyle’s business into a newly incorporated entity named as Aditya Birla Lifestyle Brands Limited (ABLBL).ABFRL now includes constituents that operate in several high-growth segments. These are<ol><li>Masstige and value retail chains: Pantaloons and Style Up</li><li>Ethnic wear portfolio: Designer-led brands of Sabyasachi, Shantnu &amp; Nikhil, Tarun Tahiliani, and House of Masaba; and premium wear ethnic brands of TASVA, Jaypore and the recently amalgamated TCNS brands such as W, Aurelia, Wishful, Elleven, and Folksong</li><li>Luxury retail business: &nbsp;The Collective, select mono brands and Galeries Lafayette</li><li>Digital-first portfolio: &nbsp;Technology-led ‘House of D2C Brands’ under its venture, TMRW</li></ol>As of December 2024, ABFRL boasts a vast retail footprint, covering over 7.2 million sq. ft. across India, with a robust network of 1,187 brand stores.