We transcend the conventional boundaries of business because we care. For over 50 years now, the Aditya Birla Group has engaged in impactful, welfare-driven activities in India and globally. The Aditya Birla Group works in 5,000 villages, reaching out to 7.5 million people annually. Over 60 per cent of these people live below the poverty line and belong to marginalised and vulnerable sections of society.Details of our work
Our projects are carried out under the aegis of the Aditya Birla Centre for Community Initiatives and Rural Development, with Mrs. Rajashree Birla as the Chairperson, and admirably supported by Dr. Pragnya Ram, Group Executive President, Group Head – CSR, Legacy Documentation & Archives. The Centre provides the strategic direction and the thrust areas for our work ensuring performance management as well. Our team comprises 150 qualified professionals and on-ground force of 1,000 field workers. Furthermore, the Board of Directors, CSR committees provide insights and add value to our work. Our investments globally in CSR exceeds Rs. 500 crores.More about our strategy
In our endeavour to make a difference to the lives of the underprivileged, we partner with government bodies, district authorities, village panchayats and other like-minded organisations. We also collaborate with external agencies to share ideas, draw from each other's experiences, and ensure that efforts are not duplicated. Service to the community is at the core. We work with WHO, Australia India Council, Bill and Melinda Gates Foundation, Habitat for Humanity, CII, European Union (EU), Global Compact Network, International Rotary Club, National Skills Development Council, FICCI, NABARD, NACO, CARE, IGNOU, Aide et Action, SEWA, BAIF, MYRADA, Basix, CARD, Art of Living Foundation, Smile Foundation, Maya Foundation, Childline India Foundation and local NGOs.
Idea Cellular supports women in self-help groups to set up solar urja lamp assembly units, which helps provide solar lamps to children across schools
The Aditya Birla Group companies' success in transforming underprivileged communities across India was the highlight of the CSR Liveweek