The Aditya Birla Group works in 9,000 villages, reaching out to 11 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development (Chairperson, Mrs. Rajashree Birla).

Our focus areas

  • Healthcare
  • Education
  • Sustainable livelihood programmes
  • Infrastructure
  • Model villages

Healthcare

  • Over 100 million children vaccinated against polio.
  • Over a million patients treated at 6,000 medical camps and 24 hospitals.
  • More than 1,200 children have undergone cleft lip surgery.
  • Over 200 deaf and mute children have moved from the world of silence to the sound of music through cochlear implant surgery.
  • Over 5,000 physically challenged persons have been provided with artificial limbs making them self-reliant in Karnataka (Harihar - 3,000 persons) and at Lucknow (Jagdishpur). This is done in collaboration with Bhagwan Mahavir Viklang Sahayata Samiti.
  • We have helped immunise 100 million children against polio over the last 7 years. For the last 3 years, we have been working with Rotary International on non-resurgence of polio.
  • Involved with more than 5,000 children suffering from different ailments such as cancer, tuberculosis, thalassemia, and cardiac issues, among others, and extending financial support for their chemotherapy sessions. Encouraging them in a holistic manner to get back quickly on the road to recovery.
  • Engaged in prevention of cervical cancer through the administration of the HR-HPV vaccines in Maharashtra. Nearly 30,000 girls have been vaccinated.
  • Our Mother and Child Healthcare projects serve 100,000 women and their children every year.
  • Our project Village Social Entrepreneurs in healthcare covers around 300,000 people at 100 locations in 4 states (Andhra Pradesh, Kerala, Haryana and Uttar Pradesh).
  • We are engaged in a major project with Vision Foundation of India to provide sight to 6,600 nearly blind people. Additionally, we carry out cataract surgeries for 5,000 people through our plant teams, in tandem with the Government.
  • Across the group, under the Revised National Tuberculosis Control Program (RNTCP), we cater to 5,000 patients and administer the drugs under DOT (Directly Observed Treatment).
  • Our HIV/AIDS Awareness programmes reach out to 30,000 people annually.
  • We have installed 50 Reverse Osmosis Plants (RO) which provide drinking water to villagers near our units.
  • In our endeavours towards open defecation-free villages, we have helped set up over 22,000 toilets, partly leveraging Government schemes for the social sector. In 50 villages, spanning over 2,000 households in Jammu & Kashmir, we have provided 2,010 toilets.

 

<p>Education</p>

Education

  • We reach out to well over 100,000 students through our network of formal and non-formal educational institutes. Of these, girls constitute 50%.
  • Over 450,000 school children in the hinterland have been provided with solar lamps.
  • We foster the cause of the girl child by supporting 52 Kasturba Gandhi Balika Vidyalayas (residential schools for girls). We also foster Population First Foundation’s programme Laadli for girl child advocacy and support.
  • At our 56 schools across India, we provide quality education to 46,500 children. Merit Scholarships are given to 32,000 children from the interiors. Over 28,000 children in the hinterland of India are being taught conversational English to build their confidence.
  • We support projects for the differently-abled in Baroda and Odisha. In Baroda, we are connected with the M. S. University, which conducts an annual sports event for the differently-abled through their association ‘Prayas’. In Odisha, we are linked with ‘Swabhiman’. They conduct a skills and personality development programme for 400 children from the urban poor/slum households, which is completely funded by us.
  • We are transforming 20 schools in Rajasthan into model schools.
  • We foster the cause of the girl child by supporting 52 Kasturba Gandhi Balika Vidyalayas (residential schools for girls). We also foster Population First Foundation’s programme Laadli for girl child advocacy and support.
  • Over 450,000 school children (Grade V to XII) in 31 remote blocks of Madhya Pradesh, Rajasthan, Maharashtra, and Odisha have been provided with solar lamps.
  • Through KHEL (Knowledge Hub for E-Learning), 7,500 students across 50 schools in Maharashtra, MP and UP learn English, Math, and Science using game pedagogy multimedia methods.
  • Our project Gyanarjan coaches 1,000 underprivileged students for Board level and CET competitive examinations. Besides this, our plant teams mentor around 2,000 students appearing for Board exams. We also tutor students for the government-run Navodaya schools’ entrance tests.
  • We have set up the midday meal kitchen in the Keonjhar district of Odisha, facilitating the provision of midday meals to 63,000 children in 268 schools every day, along with the transport facilities. Furthermore, we sponsor midday meals for 50,000 children in 625 schools, across Lucknow, Jaipur, Mysore, Bengaluru, Surat, Vadodara, Puri, Cuttack, and Ahmedabad.

 

<p>Sustainable livelihood programmes</p>

Sustainable livelihood programmes

  • 100,000 people trained in skill sets.
  • Our 5,000 Self-Help Groups have led to the empowerment of 50,000 women.
  • 200,000 farmers are on board our agro-based training projects.
  • 35 billion litres of water are harvested annually across 450 villages, benefitting a population of around 50,000.
  • Our Vocational Training Centres and the Aditya Birla Rural Technology Park accord training in sustainable livelihood projects to 95,000 people.
  • Through the Aditya Birla Skills Foundation, we have set up five large Multi Skill Multi Sector Training Centres in Raipur, Udaipur, Vadodara, Bhopal, and Nagpur, creating an annual capacity of about 2,000 urban youth (18 – 30 years). Short-term (2 to 3 months) training programmes are offered, ranging from hospitality to computers to electronic and electrical repair to cosmetology. So far, over 100,000 people have been trained under these initiatives. We plan to open another 6 to 8 centres by next year.
  • We run an Applicators Training Programme in Rajasthan, which provides special training to masons and others in the construction sector. So far, we have trained over 8,000 people of which 2,000 are women. Every person trained as an applicator earns between Rs.10,000 to Rs.15,000 a month.
  • In a collaborative project with CII and Sector Skills Council – Pradhan Mantri Kaushal Vikas Yojana (PMKVY), we run 6 centres. Up until now 2,200 youngsters (college dropouts and unemployed youngsters) have benefited with training in automobile repairing, electrical services, IT enabled services, beauty, and wellness, BPO, retail sales, garment designing, courier services and logistics. Of the youngsters registered with us, 75% are assured employment.
  • Working with BAIF and JK Trust in 13 centres, we have covered more than 100 villages under the project 'Integrated Livestock Development Centres', providing livestock breed improvement services resulting in increased milk production.
  • Our 5,000 Self-Help Groups have led to the empowerment of 45,000 women who now earn between Rs.3,000 to Rs.7,000 a month.
  • 200,000 farmers have been on boarded on our agro-based training projects.

 

<p>Infrastructure</p>

Infrastructure

  • Across the country, we have helped build community halls, school blocks, playgrounds, approach roads, solar lights, water harvesting structures, installed hand pumps, facilitated village drainage systems, impacting the lives of nearly 500,000 people.
  • We have installed more than 1,000 biogas plants pan India.
  • Working closely with Habitat for Humanity, we have so far built more than 500 houses as part of our community outreach programme, besides supporting the building of an additional 3,800 houses across India.
<p>modal village</p>

Model villages

We are on a transformative path, reimagining and reinventing 300 villages into model villages. Of these, 128 villages have already morphed into model villages.


And much more is being done through the Aditya Birla Centre for Community Initiatives and Rural Development, chaired by Mrs. Rajashree Birla.
 

Because we care.

Government schemes we work with

Sarva Shiksha Abhiyan

Sarva Shiksha Abhiyan

MGNREGA

MGNREGA

Prime Minister Gram Sadak Yojana

Prime Minister Gram Sadak Yojana

Pradhan Mantri Awas Yojana

Pradhan Mantri Awas Yojana

Rural Livelihood Mission

Rural Livelihood Mission

Swachh Bharat Abhiyan

Swachh Bharat Abhiyan

National Rural Drinking Water Program

National Rural Drinking Water Program

Pradhan Mantri Kaushal Vikas Yojana

Pradhan Mantri Kaushal Vikas Yojana

Renewable Energy Development Program

Renewable Energy Development Program

Integrated Child Development Services

Integrated Child Development Services

Revised National Tuberculosis Control Programme

Revised National Tuberculosis Control Programme

Swarnjayanti Gram Swarozgar Yojana

Swarnjayanti Gram Swarozgar Yojana

FICCI-Aditya Birla CSR Centre For Excellence

At the macro level

To embed CSR as a way of life in organisations, we have set up the FICCI - Aditya Birla CSR Centre for Excellence, in Delhi.

Ongoing education, healthcare and sustainable livelihood projects in Philippines, Thailand, Indonesia, Egypt, Korea and Brazil, lift thousands of people out of poverty.

For all of us in the Aditya Birla Group, every project when successfully executed brings a humble sense of happiness

In sum

We transcend the conventional boundaries of business because we care. Slowly and silently, along with the Government, our Group is trying to change the face of villages. From abject poverty to meeting the necessities of life — from dependency to freedom — from backwardness to progress — in more ways than one.

There is a palpable difference. Tens of thousands of villagers now seem self-assured, confident and happy at being able to move towards a sustainable livelihood. There is new found dignity among them.

For all of us in the Aditya Birla Group, every project when successfully executed brings a humble sense of happiness — a way of living our values. Above all, playing a leadership role even as a respectable, caring, corporate citizen.

While we work in our own small way, we know that much more needs to be done, given our country and its magnitude.