Making a difference

The Aditya Birla Group works in 5,000 villages, reaching out to 7.5 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development (Chairperson, Mrs. Rajashree Birla).

Our focus areas

  • Healthcare
  • Education
  • Sustainable livelihood programmes
  • Infrastructure
  • Model villages
Healthcare

Healthcare

  • Over a million patients treated at 5,000 medical camps and our 20 hospitals annually.
  • More than 1,200 children underwent cleft lip surgery.
  • 50 deaf and mute children (0-5 years) underwent the cochlear implant surgery. This was a life changing experience for the children as they can now speak and hear.
  • Over 5,000 physically challenged persons have been provided with artificial limbs making them self-reliant in Karnataka (Harihar - 3,000 persons) and at Lucknow (Jagdishpur). This is done in collaboration with Bhagwan Mahavir Viklang Sahayata Samiti.
  • We have helped immunise 70 million children against polio over the last 7 years. For the last 3 years, we have been working with Rotary International on non-resurgence of polio.
  • Our Mother and Child Healthcare projects serve 100,000 women and their children every year.
  • Our project Village Social Entrepreneurs in healthcare covers around 300,000 people at 100 locations in 4 states (Andhra Pradesh, Kerala, Haryana and Uttar Pradesh).
  • We are engaged in a major project with Vision Foundation of India to provide sight to 6,600 nearly blind people. Additionally, we carry out cataract surgeries for 5,000 people through our plant teams, in tandem with the Government.
  • Across the group, under the Revised National Tuberculosis Control Program (RNTCP), we cater to 5,000 patients and administer the drugs under DOT (Directly Observed Treatment).
  • Our HIV Aids Awareness programmes reach out to 30,000 people annually.
  • We have installed 50 Reverse Osmosis Plants (RO) which provide drinking water to villagers near our units.
  • In our endeavours towards open defecation-free villages, we have helped set up over 22,000 toilets, partly leveraging Government schemes for the social sector. In 50 villages, spanning over 2,000 households in Jammu & Kashmir, we have provided 2,010 toilets.
Education

Education

  • At our 56 schools across India, we provide quality education to 46,500 children. Merit Scholarships are given to 32,000 children from the interiors. Over 28,000 children in the hinterland of India are being taught conversational English to build their confidence.
  • We support projects for the differently abled in Baroda and Odisha. In Baroda, we are connected with the M. S. University, which conducts an annual sports event for the differently abled through their association ‘Prayas’. In Odisha, we are linked with ‘Swabhiman’. They conduct a skills and personality development programme for 400 children from the urban poor/slum households, which is completely funded by us.
  • We are transforming 20 schools in Rajasthan into model schools.
  • We foster the cause of the girl child by supporting 40 Kasturba Gandhi Balika Vidyalayas (residential schools for girls). We also foster Population First Foundation’s programme Laadli for girl child advocacy and support.
  • Over 450,000 school children (Grade V to XII) in 31 remote blocks of Madhya Pradesh, Rajasthan, Maharashtra and Odisha have been provided with solar lamps.
  • Through KHEL, a Knowledge Hub for e-learning, 7,500 students across 50 schools in Maharashtra, MP and UP learn English, Math and Science using game pedagogy multimedia methods.
  • Our project Gyanarjan coaches 1,000 underprivileged students for Board level and CET competitive examinations. Besides this, our plant teams mentor around 2,000 students appearing for Board exams. We also tutor students for the government-run Navodaya schools’ entrance tests.
  • We have set up the midday meal kitchen in the Keonjhar district of Odisha, facilitating the provision of midday meals to 63,000 children in 268 schools every day, along with the transport facilities. Furthermore, we sponsor mid-day meals for 50,000 children in 625 schools, across Lucknow, Jaipur, Mysore, Bengaluru, Surat, Vadodara, Puri, Cuttack and Ahmedabad.
Sustainable livelihood programmes

Sustainable livelihood programmes

  • Our Vocational Training Centres and the Aditya Birla Rural Technology Park accord training in sustainable livelihood projects to 95,000 people.
  • Through the Aditya Birla Skills Foundation, we have set up five large Multi Skill Multi Sector Training Centres in Raipur, Udaipur, Vadodara, Bhopal and Nagpur, creating an annual capacity of about 2,000 urban youth (18 – 30 years). Short term (2 to 3 months) training programmes are offered, ranging from hospitality to computers to electronic and electrical repair to cosmetology. We plan to open another 6 to 8 centres by next year.
  • We run an Applicators Training Programme in Rajasthan, which provides special training to masons and others in the construction sector. So far, we have trained over 8,000 people of which 2,000 are women. Every person trained as an applicator earns between Rs.10,000 to Rs.15,000 a month.
  • In a collaborative project with CII and Sector Skills Council – Pradhan Mantri Kaushal Vikas Yojana (PMKVY), we run 6 centres. Up until now 2,200 youngsters (college dropouts and unemployed youngsters) have benefited with training in automobile repairing, electrical services, IT enabled services, beauty and wellness, BPO, retail sales, garment designing, courier services and logistics. Of the youngsters registered with us, 75% are assured employment.
  • Working with BAIF and JK Trust in 13 centres, we have covered more than 100 villages under the project 'Integrated Livestock Development Centres', providing livestock breed improvement services resulting in increased milk production.
  • Our 4,500 Self-Help Groups have led to the empowerment of 45,000 women who now earn between Rs.3,000 to Rs.7,000 a month.
Infrastructure

Infrastructure

  • Across the country, we have helped build community halls, school blocks, playgrounds, approach roads, solar lights, water harvesting structures, installed hand pumps, facilitated village drainage systems, impacting the lives of nearly 500,000 people.
  • We have installed more than 1,000 biogas plants pan India.
  • Working closely with Habitat for Humanity, we have so far built more than 500 houses as part of our community outreach programme, besides supporting the building of an additional 3,800 houses across India.
Model villages

Model villages

We are engaged in creating model villages in rural India. This is game changing transformative project for which we have chosen 300 villages. In a five-year timeframe, the villages will be self-reliant in every aspect, moving out of the ‘below the poverty line’ status. So far, more than 90 villages in India's hinterland have already reached the level of model villages. These are located in Tamil Nadu, Karnataka, Chhattisgarh, Maharashtra, Gujarat, Madhya Pradesh and Rajasthan.

Government schemes we work with

Sarva Shiksha Abhiyan

Sarva Shiksha Abhiyan

MGNREGA

MGNREGA

Prime Minister Gram Sadak Yojana

Prime Minister Gram Sadak Yojana

Pradhan Mantri Awas Yojana

Pradhan Mantri Awas Yojana

Rural Livelihood Mission

Rural Livelihood Mission

Swachh Bharat Abhiyan

Swachh Bharat Abhiyan

National Rural Drinking Water Program

National Rural Drinking Water Program

Pradhan Mantri Kaushal Vikas Yojana

Pradhan Mantri Kaushal Vikas Yojana

Renewable Energy Development Program

Renewable Energy Development Program

Integrated Child Development Services

Integrated Child Development Services

Revised National Tuberculosis Control Programme

Revised National Tuberculosis Control Programme

Swarnjayanti Gram Swarozgar Yojana

Swarnjayanti Gram Swarozgar Yojana

FICCI-Aditya Birla CSR Centre For Excellence

At the macro level

To embed CSR as a way of life in organisations, we have set up the FICCI - Aditya Birla CSR Centre for Excellence, in Delhi.

Ongoing education, healthcare and sustainable livelihood projects in Philippines, Thailand, Indonesia, Egypt, Korea and Brazil, lift thousands of people out of poverty.

For all of us in the Aditya Birla Group, every project when successfully executed brings a humble sense of happiness

In sum

We transcend the conventional boundaries of business because we care. Slowly and silently, along with the Government, our Group is trying to change the face of villages. From abject poverty to meeting the necessities of life — from dependency to freedom — from backwardness to progress — in more ways than one.

There is a palpable difference. Tens of thousands of villagers now seem self-assured, confident and happy at being able to move towards a sustainable livelihood. There is new found dignity among them.

For all of us in the Aditya Birla Group, every project when successfully executed brings a humble sense of happiness — a way of living our values. Above all, playing a leadership role even as a respectable, caring, corporate citizen.

While we work in our own small way, we know that much more needs to be done, given our country and its magnitude.