The Aditya Birla Group works in 5,000 villages, reaching out to 7.5 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development (Chairperson, Mrs. Rajashree Birla).
We are engaged in creating model villages in rural India. This is game changing transformative project for which we have chosen 300 villages. In a five-year timeframe, the villages will be self-reliant in every aspect, moving out of the ‘below the poverty line’ status. So far, more than 90 villages in India's hinterland have already reached the level of model villages. These are located in Tamil Nadu, Karnataka, Chhattisgarh, Maharashtra, Gujarat, Madhya Pradesh and Rajasthan.
Sarva Shiksha Abhiyan
Prime Minister Gram Sadak Yojana
Pradhan Mantri Awas Yojana
Rural Livelihood Mission
Swachh Bharat Abhiyan
National Rural Drinking Water Program
Pradhan Mantri Kaushal Vikas Yojana
Renewable Energy Development Program
Integrated Child Development Services
Revised National Tuberculosis Control Programme
Swarnjayanti Gram Swarozgar Yojana
To embed CSR as a way of life in organisations, we have set up the FICCI - Aditya Birla CSR Centre for Excellence, in Delhi.
Ongoing education, healthcare and sustainable livelihood projects in Philippines, Thailand, Indonesia, Egypt, Korea and Brazil, lift thousands of people out of poverty.
We transcend the conventional boundaries of business because we care. Slowly and silently, along with the Government, our Group is trying to change the face of villages. From abject poverty to meeting the necessities of life — from dependency to freedom — from backwardness to progress — in more ways than one.
There is a palpable difference. Tens of thousands of villagers now seem self-assured, confident and happy at being able to move towards a sustainable livelihood. There is new found dignity among them.
For all of us in the Aditya Birla Group, every project when successfully executed brings a humble sense of happiness — a way of living our values. Above all, playing a leadership role even as a respectable, caring, corporate citizen.
While we work in our own small way, we know that much more needs to be done, given our country and its magnitude.