Our strategy

Reaching out annually to 7.5 million people through the Aditya Birla Centre for Community Initiatives and Rural Development Our projects are carried out under the aegis of the "Aditya Birla Centre for Community Initiatives and Rural Development", with Mrs. Rajashree Birla as the Chairperson, and admirably supported by Dr. Pragnya Ram, Group Executive President, Group Head – CSR, Legacy Documentation & Archives. The Centre provides the strategic direction and the thrust areas for our work ensuring performance management as well. Our team comprises 150 qualified professionals and on-ground force of 1,000 field workers. Furthermore, the Board of Directors, CSR committees provide insights and add value to our work. Our investments globally in CSR exceeds Rs. 500 crores.

Our focus is on the all-round development of the communities around our plants located mostly in distant rural areas and tribal belts. All our Group companies — Grasim, Hindalco and UltraTech have Rural Development Cells, which are the implementation bodies.

Our partners in development are government bodies, district authorities, village panchayats and the end beneficiaries — the villagers. The Government has, in their 5-year plans, special funds earmarked for human development and we recourse to many of these.

At the same time, we network and collaborate with like-minded bilateral and unilateral agencies to share ideas, draw from each other's experiences, and ensure that efforts are not duplicated. At another level, this provides a platform for advocacy.

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