In the digital ventures sector, Aditya Birla Group made significant strides with the launch of TMRW. Housed under the fashion and retail flagship of the group, Aditya Birla Fashion and Retail (ABFRL), TMRW is building India’s largest portfolio of disruptor brands in the fashion &amp; lifestyle space and enabling the next phase of direct to consumer (D2C) growth in India.TMRW is on a path to create a leading technology-led digital-first ‘House of Brands’ business over the next several years. &nbsp;Some of the brands under its umbrella are: Wrogn, TIGC, Bewakoof, JuneBerry, NautiNati, Nobero, Urbano, and Veirdo.Mr. Prashanth Aluru is the Chief Executive Officer and Co-founder of TMRW.

TMRW

Founded in 2012, Bewakoof has grown into one of India's most loved fashion brands by making self-expression wearable. With a wide range of licensed merchandise, graphic tees, oversized fits and one of a kind bottomwear designs, Bewakoof creates fashion that's curated to look good, feel great, and help you express yourself every day. Bewakoof is part of TMRW, the D2C venture of Aditya Birla Fashion and Retail.