Grasim Industries Limited is the flagship company of Aditya Birla Group. It started as a textiles manufacturer in India in 1947, just 11 days after the country achieved independence. Today, it has evolved into a leading diversified player with leadership presence across many sectors. It is a leading global producer of Cellulosic Fibre, Diversified Chemicals, Linen Yarn and Fabrics producer in India.&nbsp;Through its subsidiaries, UltraTech Cement, Aditya Birla Capital, and Aditya Birla Renewables, Grasim is also India’s prominent cement producer, leading diversified financial services player and clean energy solutions player.The company is also present in the decorative paints business under the brand name ‘Birla Opus’. With six state-of-the art manufacturing plants across India, Birla Opus has a consolidated capacity of 1,332 MLPA, which is greater than combined current capacity of existing 2nd, 3rd and 4th largest players in India.&nbsp;Leveraging the Group synergies, Grasim launched “Birla Pivot”, the B2B online marketplace for building materials in 2023. Today, Birla Pivot is the fastest growing B2B e-commerce platform offering over 50,000 SKUs from over 1000+ national and regional brands.<h3>Grasim has a strong presence in the market through following businesses:</h3>Viscose Staple FibreGrasim is India's pioneer in cellulosic viscose fibre (CSF) or prominently known as viscose staple fibre (VSF). It is a man-made, bio-degradable fibre that is fast emerging as a sustainable alternative to cotton. A versatile fibre, CSF is used in apparel, home textiles, dress materials, knit wears and non-woven applications. Grasim’s business, Birla Cellulose, has a range of fibres which can be used in their original form, or can be blended with all natural and synthetic fibres for enhanced comfort and feel.Starting production in 1954 at Grasim’s Nagda facility, the business has grown steadily over seven decades. The Pulp &amp; Fibre Business of Grasim derives its competitive edge from its integrated business model, with captive raw materials - dissolving grade wood pulp, caustic soda, carbon-disulphide, power generation and steam.Birla Cellulose’s product portfolio includes Livaeco™ by Birla Cellulose, Birla Modal™, Birla Excel™, Birla Viscose™ and Birla Spunshades™. Birla Cellulose fibres are of natural origin, moisture absorbent, have soft feel, and are completely biodegradable.&nbsp;Viscose Filament YarnGrasim Industries Limited is the largest viscose filament yarn (VFY) manufacturer in India and the 3rd largest globally. The company is also the largest VFY exporter in India with exports to 45 countries.VFY business became a part of Grasim Industries Limited on 1st July 2017, following the merger of Aditya Birla Nuvo Limited. Subsequently, Grasim acquired the rights to operate and manage the Century Rayon division of Century Textiles and Industries Limited (CTIL) from 1st February 2018. Since then, Grasim’s VFY production capacity has increased to 48 KTPA.Represented as the brand Raysil® (formerly known as RayOne), VFY is of 100% natural origin and its product portfolio includes 20 deniers to 1200 deniers of both bright and dope dyed viscose filament yarns. Its versatility, superior drape, fluidity and lustre make it a popular choice for manufacturing fabrics such as georgettes, crepes, chiffons, and many more.Grasim’s VFY is manufactured at its twin locations in Shahad, Maharashtra and Veraval, Gujarat.&nbsp;ChemicalsIn 1972, Grasim’s chemicals business was set up to manufacture caustic soda for the company’s VSF unit. Today, it is one of India’s largest caustic soda producers and is a market leader in the chlor-alkali segment. &nbsp;Over the years, Grasim’s chemicals business has created a strong foothold in the industry and offers a wide range of products from chlorine derivatives to epoxy.Chlor-alkali: In 2016, Grasim’s merger with Aditya Birla Chemicals India Ltd. (ABCIL) helped catapult the company’s caustic soda capacity from 452 KTPA to 884 KTPA making it the largest producer of caustic soda in India. Today, Grasim’s total caustic soda capacity is 1,290 KTPA. The Chlor-alkli existing capacity is 1,505 KTPA.The business uses cost-effective membrane cell technology and is largely self-sufficient in power. For gainful utilisation of chlorine, the business has portfolio of chlorine derivatives like Stable Bleaching Powder (SBP), Polyaluminium Chloride (PAC), Chlorosulphonic Acid (CSA), Chlorinated Paraffin Wax (CPW), Calcium Chloride (CaCl), Aluminium Chloride (AlCl) and Chloromethane (CMS).Epoxy: The business’ epoxy products range from basic products like liquid epoxy resins to value added products like formulated resins, reactive diluents and hardeners. The manufacturing complex at Vilayat houses a 123 KTPA capacity epoxy plant. Through expansion, Grasim doubled the epoxy capacity to 246 KTPA by FY2024.&nbsp;TextilesGrasim ventured into the textiles industry in 1949 by setting up Jaya Shree Textiles at Rishra, West Bengal. Today, Jaya Shree Textiles is one of India’s leading linen and wool manufacturers. It has four strategic business units (SBUs) i.e., linen spinning, linen fabric, wool combing and worsted spinning. Today, Jaya Shree Textiles sells its products in over 50 countries, spanning across six continents.Jaya Shree Textiles has provided the evolving Indian fashion industry with an international edge. Finest flax is sourced from France, Belgium and other parts of Europe to make 100% pure linen. Cutting edge European technology is used to spin the fibres, weave and dye them which makes it unique and difficult to replicate. This superior technology also enables Jaya Shree Textiles to manufacture over 3000 different types of weaves, textures and blends. The company has significantly revolutionised the Indian textile market by popularising linen in India across a wide customer base with its brand ‘Linen Club’.Linen Club is the largest linen fabric brand in India with expertise in linen manufacturing and design, for more than 70 years. Linen Club is the pioneer of linen in India and is now retailed through both exclusive retail outlets and multi-brand outlets. It is the largest linen retail chain in the world.&nbsp;Know more about <a href="/businesses/brands/linen-club/">Linen Club</a>&nbsp;InsulatorsAditya Birla Insulators is India’s largest manufacturer of electrical insulators and is amongst the top four insulator manufacturers globally. It produces the widest range of insulators in India including insulators for transmission lines &amp; substations up to 1200 kV voltage level, as well as equipment &amp; railways. Its total installed manufacturing capacity is 56,400 TPA with specialisation in both ceramic and composite insulators. The company commissioned Composite Hallow Core Insulators (CHCI) plant at Halol which is a joint venture between Aditya Birla Power Composites Limited (ABPCL) with Maschinenfabrik Reinhausen GmbH of Germany in 2019.Know more about <a href="/businesses/companies/aditya-birla-insulators/">Aditya Birla Insulators</a> and <a href="/businesses/companies/aditya-birla-power-composites-limited-abpcl/">Aditya Birla Power Composites Limited</a>&nbsp;PaintsThrough Birla Opus, Grasim is the 2nd largest player (by installed capacity) in Indian decorative paints industry. With a consolidated installed capacity of 1,332 MLPA, 24% of the industry capacity, Birla Opus remains focused to drive its revenue market share in line with capacity share. The brand has a comprehensive product portfolio spanning across 218 products and 1,850+ SKUs, serving a wide spectrum of customer preferences and market segments.Birla Opus has strong network of branded franchise retail outlets covering 1,200+ stores across the country. Birla Opus also offers branded painting services under the name, PaintCraft, which is now available in 400+ towns across 6,000+ pin codes. &nbsp; &nbsp;B2B E-CommerceBirla Pivot, the B2B e-Commerce platform for building solutions, is a business unit of Grasim Industries Ltd. Birla Pivot will primarily focus on MSMEs in the Building Materials segment with the potential to further extend to other relevant categories. It’s key value proposition is an integrated procurement solution including on-time delivery and a superior product range at competitive pricing.&nbsp;Birla Pivot is the fastest growing B2B e-commerce platform offering over 50,000 SKUs from over 1000+ national and regional brands. Covering a spectrum of building materials, Birla Pivot aims to become a one-stop destination for all procurement needs.&nbsp;

Grasim Industries Limited

India

Raysil is a luxurious viscose filament yarn of 100% natural origin, made from superior-quality wood pulp. Raysil, the textile yarn, creates versatile fabrics that are comfortable, uber-soft, and have an elegant flow. It is manufactured by VFY - Fashion Yarn business, a unit of Grasim Industries Limited (Aditya Birla Group).