Birla Cellulose’s brand, Birla Viscose, is a nature-based fibre that embodies the essence of sustainability. This fibre is 100% plant based, made from wood pulp, sourced from sustainably managed forests and manufactured in plants that adhere to highest global norms on environmental responsibility. Benefits:<img class="image_resized" style="width:75%;" src="https://www.cms.adityabirla.com/uploads/Birla_Viscose_d0a4a69a0c.webp" alt="Birla Viscose.webp">

Birla Viscose

Birla Viscose Ecosoft is a new variant of viscose, made exclusively from bamboo pulp. Bamboo being one of the fastest growing plant species, is widely considered less resource intensive to cultivate versus other natural fibres and hence increasingly seen as an eco-friendly solution for textile needs.&nbsp;Ecosoft fibres are an advancement over generic viscose fibres, offering higher durability and better moisture management. The resultant fabrics allow for high breathability, aiding in thermo-regulation. They are also characterised by soft textures and are light in weight. Birla Viscose Ecosoft is embedded with a molecular tracer which allows the value chain to trace the supply chain journey through its GreenTrack™ platform. Benefits:<img class="image_resized" style="width:75%;" src="https://www.cms.adityabirla.com/uploads/birla_viscose_ecosoft_35a2277510.webp" alt="birla-viscose-ecosoft.webp">

Birla Viscose EcoSoft

Birla Modal represents the second generation of regenerated cellulosic fibres offering significantly higher performance and benefits. Birla Modal fibres are 100% plant based, made from wood pulp, sourced from sustainable managed forests and manufactured in plants that adhere to highest global norms on environmental responsibility.&nbsp; Benefits:&nbsp;<img class="image_resized" style="width:75%;" src="https://www.cms.adityabirla.com/uploads/birla_model_framework_1a211b6a0d.webp" alt="birla-model-framework.webp"><img class="image_resized" style="width:75%;" src="https://www.cms.adityabirla.com/uploads/birla_modal_2_4abc352264.webp" alt="birla-modal-2.webp">

Birla Modal

The third generation in man-made cellulosic fibre, Excel, is a lyocell fibre which is truly environment friendly and is made through a unique closed loop process with 99.7% solvent recovery. Excel fibre is produced by using solvent spinning process which is entirely different from the viscose and modal processes. There is a direct dissolution of cellulose or pulp in an organic solvent called N-Methyl Morpholine N-oxide (NMMO) without use of any other chemicals/solvents and hence there are no gaseous emissions from the process. Benefits:&nbsp;<img class="image_resized" style="width:75%;" src="https://www.cms.adityabirla.com/uploads/birla_excel_446a14bab9.webp" alt="birla-excel.webp">

Birla Excel

Birla Spunshades represent Birla Cellulose’s dope-dyed range of viscose fibres that offer flawless drapes, impeccable fit, breathability while keeping you comfortable always. Our unique Colour-Lock™ technology makes fabric fade-resistant and ensures best in class colour consistency even over long periods of usage. Benefits<img class="image_resized" style="width:75%;" src="https://www.cms.adityabirla.com/uploads/birla_spunshades_1_3cf44f6a23.webp" alt="birla-spunshades-1.webp"><img class="image_resized" style="width:75%;" src="https://www.cms.adityabirla.com/uploads/birla_spunshades_2_7abf699fcd.webp" alt="birla-spunshades-2.webp">

Birla Spunshades

Eco-enhanced Viscose (Livaeco) is made from pulp procured from sources that are certified by the Forestry Stewardship® Council (FSC®) and follows EUBAT Standards that can be tracked across the entire journey from source to the finished garment. Eco-enhanced Viscose fibres contain a unique molecular tracer which helps in source verification across the value chain. Our blockchain technology-based tool – GreenTrack™ is used to trace upward and downward value chain. &nbsp;<img class="image_resized" style="width:75%;" src="https://www.cms.adityabirla.com/uploads/livaeco_1_a2a89dd9c8.webp" alt="livaeco-1.webp"><img class="image_resized" style="width:75%;" src="https://www.cms.adityabirla.com/uploads/livaeco_2_db9510beaa.webp" alt="livaeco-2.webp">

Livaeco

LIVA Reviva are fibres that uphold the principle of circular economy and empowers a new era of sustainable clothing. LIVA Reviva comprises of up to 30% textile waste blended with wood sourced from FSC® certified forests, thus, following the principles of Sustainable Forestry Management. Fabrics made with these fibres are characterized by their flawless drapes, impeccable fit and breathability while keeping you comfortable always. LIVA Reviva is available in two variants – LIVA Reviva Viscose and LIVA Reviva Excel (Lyocell). Liva Reviva made with Circulose is available with 30% recycled pulp. It comes with a RCS certificate, is traceable and can be mapped with GreenTrack™. Benefits<img class="image_resized" style="width:75%;" src="https://www.cms.adityabirla.com/uploads/liva_reviva_41c08f8e28.webp" alt="liva-reviva.webp">

Liva Reviva

SaFR™ fibre is a sustainably produced inherently flame - retardant cellulosic fibre. This fibre is 100% plant based, made from wood pulp, sourced from sustainably managed forests and manufactured in plants that adhere to highest global norms on environmental responsibility. Benefits:&nbsp;<img class="image_resized" style="width:75%;" src="https://www.cms.adityabirla.com/uploads/safrtm_flame_retardant_fibres_5784795f5a.webp" alt="safrtm-flame-retardant-fibres.webp">

SaFR™ Flame Retardant Fibres

The global conglomerate, Aditya Birla Group, is headquartered in India.&nbsp;From the strength of metals to the ingenuity of building solutions, the Group’s presence extends across the spectrum. From exploring financial frontier to donning the latest trends in fashion and delving into the intricacies of cellulosic fibres and chemicals, the group is a leading player in India.&nbsp;In India, Aditya Birla Group is the No. 1 fashion (branded apparel) and lifestyle player, the 2nd largest player in viscose filament yarn, the largest producer in the chlor-alkali sector, grey cement and concrete and a leading player in life insurance, asset management and wealth.<h3>In India, the following businesses of the Group have a formidable presence:&nbsp;</h3><ul><li>Aditya Birla Capital Limited</li><li>Aditya Birla Chemicals Limited</li><li>Aditya Birla Fashion &amp; Retail Limited</li><li>Aditya Birla Global Trading</li><li>Aditya Birla Insulators</li><li>Aditya Birla Ventures</li><li>Aditya Birla New Age Hospitality</li><li>Birla Carbon</li><li>Birla Estates</li><li>Century Enka</li><li>Aditya Birla Real Estate</li><li>Century Pulp and Paper</li><li>Essel Mining &amp; IndustriesGrasim Industries Limited</li><li>Hindalco</li><li>Hindalco-Almex Aerospace</li><li>Jaya Shree Textiles</li><li>Birla Pivot</li><li>TMRW</li><li>UltraTech Cement</li><li>Utkal Alumina International</li><li>Vodafone Idea Limited</li><li>Applause Entertainment</li></ul>

India

Birla Cellulose is a 100% nature-based cellulosic fibre, ideal for apparel, home textiles, and nonwoven applications. Birla Cellulose offers a wide range of fibres for fashion and lifestyle, with a focus on sustainability, innovation, and partnership.