The global conglomerate, Aditya Birla Group, is headquartered in India.&nbsp;From the strength of metals to the ingenuity of building solutions, the Group’s presence extends across the spectrum. From exploring financial frontier to donning the latest trends in fashion and delving into the intricacies of cellulosic fibres and chemicals, the group is a leading player in India.&nbsp;In India, Aditya Birla Group is the No. 1 fashion (branded apparel) and lifestyle player, the 2nd largest player in viscose filament yarn, the largest producer in the chlor-alkali sector, grey cement and concrete and a leading player in life insurance, asset management and wealth.<h3>In India, the following businesses of the Group have a formidable presence:&nbsp;</h3><ul><li>Aditya Birla Capital Limited</li><li>Aditya Birla Chemicals Limited</li><li>Aditya Birla Fashion &amp; Retail Limited</li><li>Aditya Birla Global Trading</li><li>Aditya Birla Insulators</li><li>Aditya Birla Ventures</li><li>Aditya Birla New Age Hospitality</li><li>Birla Carbon</li><li>Birla Estates</li><li>Century Enka</li><li>Aditya Birla Real Estate</li><li>Century Pulp and Paper</li><li>Essel Mining &amp; IndustriesGrasim Industries Limited</li><li>Hindalco</li><li>Hindalco-Almex Aerospace</li><li>Jaya Shree Textiles</li><li>Birla Pivot</li><li>TMRW</li><li>UltraTech Cement</li><li>Utkal Alumina International</li><li>Vodafone Idea Limited</li><li>Applause Entertainment</li></ul>

India

Forever 21 is a fashion industry leader, making the latest trends accessible to all consumers who choose to be trendy, fresh, and young in spirit while inspiring unique style and confidence.With a renewed focus on customer experience, the brand offers high-style designs and fashion basics with compelling values to audiences who resonate with quirkiness, are fun-loving, and are self-expressive in their own way through a dynamic store environment.While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 572 locations globally and online.

Forever 21

Triple Wimbledon champion Fred Perry played and fought his way through, always with style and despite the establishment. In 1952, he founded the Fred Perry brand, designing his first pique shirt. That shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. It is the start and end of everything Fred does, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. &nbsp;Fred is proud to have a community of customers from all over the world, adopting the Fred Perry Shirt in their own unique way.Over the past 70 years, the Laurel Wreath has become a signature of both individuality and of belonging – from elite sports players, to fringe subcultures. The brand continues to celebrate diversity, with exciting collaborations with inspiring designers, musicians and artists.&nbsp;

Fred Perry

Hackett is part of Aditya Birla Fashion and Retail’s luxury retail brands.As a young man working on Savile Row, Jeremy Hackett became fascinated by the British attire of the early 20th century gentleman. By 1983, he had opened his first store selling second-hand clothes. It was here that he began creating his own garments, merging traditional styles with modern cuts, for those seeking Savile Row style - without the associated cost.Since then, Hackett has grown to sit at the forefront of tradition-inspired menswear, with a dedicated global following. Today, Hackett has over 160 stores in more than 30 countries and specific tailoring lines including Hackett Sport for the off-duty Hackett man.Hackett is also proud to have partnered with many like-minded brands such as British Army Polo, Henley Royal Regatta and Aston Martin.

Hackett London

Jaypore is on a remarkable journey to bridge the gap between India and the world by showcasing its rich cultural heritage through contemporary designs in apparel, jewellery, home decor, and more. Jaypore as a brand is committed to preserving and reviving authentic Indian products suited for a modern lifestyle.The brand sources from more than 70 craft clusters and curates' exquisite collections, which are featured on its website and are now available in 20 stores across Delhi, Bangalore, Mumbai, Pune, Indore, Kerala, Lucknow, Ahmedabad, and Hyderabad. In a very short period, our handpicked curations and differentiated products have earned high respect and repute, making it India’s leading destination for craft-based artisanal goods.Jaypore ships worldwide, catering to a global audience who value Indian craft and heritage.

Jaypore

Masaba Gupta founded her label ‘House of Masaba’ at the age of 19 and since has won the title of the ‘Queen of Prints’. Within 15 years, House of Masaba has become a renowned, award-winning luxury brand of bridal, festive, resort wear, and jewellery. House of Masaba’s designs are a celebration of colour that exude a playful and experimental aura. House of Masaba has grown to operate 17 flagship stores across India.In 2022, Aditya Birla Group’s fashion powerhouse Aditya Birla Fashion and Retail acquired 51% stake in House of Masaba through a strategic partnership. In the same year, the mother brand (House of Masaba) extended into Beauty with LoveChild — Masaba’s meticulously curated brand with products across make-up and fragrances among others that celebrates beauty with a unique Indian quirk.The brand offers an extensive range of high-performing multi-benefit products that are designed to suit all Indian skin tones. Launched online first with lovechild.in followed by ecommerce platforms; the brand has quickly gone beyond its digital success, establishing a presence in offline retail, making its unique hybrid products accessible to a wider audience.

House of Masaba

Pantaloons is a playful and youthful fashion destination with 400+ stores, spread across 190+ cities and towns.As a playground for fashion, Pantaloons offers a wide variety of styles across categories and occasions. The brand speaks to the ever-evolving millennial customer of today who is confident and expressive. Be it through the physical retail experience or online, the Pantaloons experience is exciting, friendly and uplifting. With a vibrant, expressive and elevated approach to style, the brand seeks to enable the customer to be their fashionable best.

Pantaloons

Sabyasachi is India’s leading luxury house rooted in heritage, quality and craftsmanship. A brand that revels in India’s legacy but with a unique perspective, capturing what was and what is, with a single-minded vision to create modern heirlooms.A market pioneer, Sabyasachi is the first Indian designer and brand to collaborate with Estée Lauder, Christian Louboutin, Pottery Barn, H&amp;M and Starbucks.Patrons of the brand include celebrities, intellectuals and achievers from across the world.In 2021, Aditya Birla Fashion and Retail Limited (ABFRL) acquired a 51% stake in the Sabyasachi brand for ₹398 crore. This partnership was a strategic move for ABFRL, which sought to strengthen its position in the ethnic wear market.Sabyasachi is creating a unique global dialogue that brings together slow authentic luxury and the finest of Indian crafts. With flagship stores in major cities across India and a jewellery boutique in Dubai, Sabyasachi’s first international flagship was launched in New York in 2022.

Sabyasachi

In 2019, Aditya Birla Fashion and Retail partnered with India’s leading designers Shantnu &amp; Nikhil to acquire 51% stake in its designer ethnic wear brand.In its illustrious 25-year couture journey, the brand boldly shattered conventions and reimagined the empowered woman through its distinct Shantnu &amp; Nikhil house codes.The sharply tailored silhouettes unabashedly merge skilled drapery, military nuances, and an unapologetic androgynous ethos, defining a triumphant celebration of femininity in a masculine world. Pioneering a revolution in menswear couture, the brand continues to question traditionalism with its contemporary take on Indian micro ceremonies.Embracing asymmetry and androgyny with commanding military details, the brand has set the stage for a new Indian man to finally celebrate himself. As a brand, Shantnu &amp; Nikhil has always advocated the prophecy of luxury beyond traditions in India. It has also successfully carved a new path for the discerning evening-luxe customer with India’s first Luxury Pret brand- S&amp;N by Shantnu Nikhil.In 2022, it also launched the most ambitious brand Shantnu Nikhil Cricket Club, where cricket, fashion and lifestyle all come together in a true prêt-à-porter spirit. Currently, its Maison habitats 23 retail stores and an omni-channel e-commerce platform.

Shantnu & Nikhil

Tasva is a wedding and occasion wear brand for the modern Indian man by Aditya Birla Fashion And Retail Limited in collaboration with ace couturier Tarun Tahiliani. Tasva was launched at the ghats of Banaras in December 2021, with the ambition of transforming the entire experience of wearing traditional and fusion Indian clothing into one of comfort with style.Derived from 'Tat' (all that is me) and 'Sva' (all that is mine), Tasva celebrates individuality and the expression of one's best self. Tasva represents the perfect fusion of traditional aesthetics and contemporary design. With state-of-the-art tailoring and immaculate fits, Tasva provides high-quality, sophisticated celebration wear for men at accessible price points.Redefining ethnic wear, the garments are not only stylish but also incredibly comfortable.

Tasva

Ted Baker London is an elevated fashion and lifestyle brand inspired by the gleaming details of everyday Britain.The brand has a clear and unwavering focus on quality and attention to detail, coupled with a quirky and fun British sense of humour. The collection is a perfect mix of traditional and modern fashion.

Ted Baker

The Collective is a one-of-a-kind, super-premium retail concept by Aditya Birla Fashion and Retail.Founded 15 years ago with a vision to bringing global labels to India’s jetset, the brand has today grown to be the largest nation-wide retail chain offering luxury fashion. &nbsp;&nbsp; With curated collections from over 85 iconic labels, The Collective has a wide network of stores across the country, and is drawing up exciting plans to open even more in the coming fiscals.Thecollective.in website offers the experience of shopping the finest from around the globe, from the comfort of your home. Thoughtfully designed value-added services like personal styling, made to measure and loyalty programmes help ensure that The Collective remains the go-to for India’s most stylish circles.The Collective is the definitive destination of luxury for fashion connoisseurs.

The Collective

Aditya Birla Fashion and Retail relaunched its value fashion concept Style Up in September 2022 with a new proposition of the latest on-trend fashion for women, men and children at great value prices.Style Up provides affordable and youthful fashion that enables the young, fashion aspirants to Style Up. Style Up is focused on 100% own brand offering that is designed and curated in-house keeping in mind the latest fashion trends. The pricing for the brand is very sharp with products under Rs.1499/-.In FY 23-24, 17 new stores were added that took the total store count to 27 stores across 15 cities as on March 2024. The stores are located in malls and on high streets, they have a distinctive and impressive façade and clean layouts that offer ease of shopping experience for the customers.In its first full year of operations, Style Up has gained traction and has delivered encouraging results. Style Up presents a significant growth opportunity in the value fashion segment.

Style Up

For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. The luxury label is all about living the best life you can and enjoying the fullness of the life around you—from what you wear, to the way you live, to the way you love.Distinct tailoring lines under the Ralph Lauren brand include Purple Label; stylish separates for men and the Ralph Lauren Collection for Women. Focussed attention to detail, collaborations with heritage mills, rich fabrics and trimmings sourced from artisanal craftsmen across the world, ensure that every piece of Ralph is timeless luxury.The brand’s philosophy, “Style is forever,” encapsulates its commitment to impeccable design and enduring fashion. Ralph Lauren stands as a beacon of aspirational living, inspiring a better life through authenticity and an American perspective.Polo Ralph Lauren epitomizes the essence of a classic American style with its timeless elegance and enduring appeal. The brand’s signature aesthetic includes their renowned polo player logo.Known for its iconic Polo shirt, Polo Ralph Lauren offers a wide range of apparel, accessories, and fragrances that embody a chic yet relaxed lifestyle. A distinct line of Men's Polo combines collegiate classics and time-honoured English haberdashery with downtown styles and all-American sporting looks in sportswear and tailored clothing. Women's Polo, meanwhile represents the epitome of classic and iconic American style with a modern twist.With a rich heritage and a modern outlook, Polo Ralph Lauren continues to inspire and dress individuals who appreciate a refined yet approachable fashion statement.

Ralph Lauren

House of Masaba is a home-grown, bridge-to-luxury women's wear label aimed at a trend-conscious, well-travelled consumer. Founded in 2009, the brand is quirky and features solution-driven, stand-out designs with a strong play of print, colour, and cut. Each design is a powerful conversation in print for an ever-evolving consumer.The brand is age-versatile and has an aesthetic rooted in India with its eyes set on the world. The fashion label has become a go-to resort wear name worldwide, perfect for the global woman and man who are traditional yet have modern style sensibilities.House of Masaba will soon evolve into a 360-degree brand with offerings spanning Bridal, Fine Jewellery, Handbags, Home &amp; Wellness—with a vision to offer something for everyone.

Love Child

Aditya Birla Lifestyle Brands Limited (ABFRL) emerged after the consolidation of the apparel businesses of Aditya Birla Group, comprising ABNL's Madura Fashion division and ABNL's subsidiary Madura Lifestyle into Pantaloons Fashion and Retail (PFRL) in 2015.Post- consolidation, PFRL was renamed to Aditya Birla Fashion and Retail Ltd. In 2025, ABFRL underwent a vertical demerger of western wear brands within the Madura Fashion and Lifestyle’s business into a newly incorporated entity named as Aditya Birla Lifestyle Brands Limited (ABLBL).ABFRL now includes constituents that operate in several high-growth segments. These are<ol><li>Masstige and value retail chains: Pantaloons and Style Up</li><li>Ethnic wear portfolio: Designer-led brands of Sabyasachi, Shantnu &amp; Nikhil, Tarun Tahiliani, and House of Masaba; and premium wear ethnic brands of TASVA, Jaypore and the recently amalgamated TCNS brands such as W, Aurelia, Wishful, Elleven, and Folksong</li><li>Luxury retail business: &nbsp;The Collective, select mono brands and Galeries Lafayette</li><li>Digital-first portfolio: &nbsp;Technology-led ‘House of D2C Brands’ under its venture, TMRW</li></ol>As of December 2024, ABFRL boasts a vast retail footprint, covering over 7.2 million sq. ft. across India, with a robust network of 1,187 brand stores.

Aditya Birla Fashion and Retail Limited (ABFRL)

Bewakoof isn't just clothes, it's a conversation starter! Since 2012, the brand has been all about celebrating who you are - with comfortable, statement-making styles.Whether you're rocking our unique prints or our latest must-haves in casual wear, loungewear, and accessories, you will be expressing yourself loud and clear.Bewakoof curates collections that are bursting with fresh energy, designed to keep up with the unstoppable spirit of today's youth. And with over 30 official fandom merchandise options, Bewakoof lets you flaunt your true colours and bond with your squad in the coolest ways possible.

Bewakoof

Dive into our universe where denim isn't just fabric; it's a way of life. Say hello to jeans that fit like a dream and make you feel on top of the world! Whether you're hitting the streets with friends or making waves at a social event, our jeans are the perfect companion for every occasion.Urbano’s denim collection is crafted with the latest trends in mind and zero compromises on comfort. So, don't settle for the ordinary and level up your fashion game with Urbano as you seize the day!

Urbano

A T-shirt brand for men with a strong presence in the streetwear community for Graphic Tees. While Veirdo has expanded the business to other categories, its T-shirts continue to do well across marketplaces as well as D2C segment.&nbsp;

Veirdo

Founded in 2014 by Anjana and Vikram Reddy, Wrogn has been co-created by Indian cricketing icon Virat Kohli. offer an extensive range of men’s casual wear, footwear, and accessories that redefine fashion.In 2024, Aditya Birla Fashion and Retail, through its subsidiaries Aditya Birla Digital Fashion Ventures and D2C fashion brand - TMRW, invested in Wrogn to acquire 32.84% stake in the brand.

Wrogn

Juneberry is the apparel brand for the ever-evolving and adapting GenZ Woman. From oversized T-shirts to trendy crop-tops, the Juneberry girl wears her heart on her sleeve. She is authentically articulate in her style and her expression. Bold prints and colourful silhouettes enrich the wardrobe of the young Indian GenZ girl taking her from college to after-hour hangouts with sass and aplomb.

Juneberry

Step into the fun and vibrant world of Nautinati where each outfit tells a tale of adventure and fun. Our goal is to captivate young imagination with unique designs that celebrate the joy of childhood. From everyday essentials, to picture perfect occasion wear, our collection inspires little ones to dress up and express themselves with their own personal style. Join us as we embark on a style journey together.

Nautinati

At Nobero style meets comfort. The modern travel essentials brand of TMRW combines high-fashion minimalism with the freedom that athleisure provides, thanks to high-quality cotton and premium fabrics. With Nobero, you get the best of both worlds: fashion that not only looks great but feels great too.&nbsp;Each piece from Nobero is designed to complement the social traveller in you. Whether you are exploring the outdoors or just taking a break from the grind, with our outfits you are ever ready to explore the unknown. &nbsp;It’s time to switch off for a while, un-hustle, and rejuvenate your soul – the other side is calling!

Nobero

Established in 2012 by Anant Tanted, The Indian Garage Company (TIGC) is an asset-light, EBITDA-positive D2C firm that has grown into a leading casual wear brand with a rapid growth trajectory. In 2023, TMRW invested INR 155 Crore in TIGC.In line with the brand’s focus to provide leading casual fashion to the Indian Gen-Z consumer, brand has the ambition to grow across multiple sub-categories with consumers across India.Apart from the main TIGC brand, the company has recently expanded into women’s wear range and plus size range with FreeHand and HardSoda brands respectively.The company intends to fuel its future growth through expansion into additional categories and GTM channels while leveraging technology.

TIGC

In the digital ventures sector, Aditya Birla Group made significant strides with the launch of TMRW. Housed under the fashion and retail flagship of the group, Aditya Birla Fashion and Retail (ABFRL), TMRW is building India’s largest portfolio of disruptor brands in the fashion &amp; lifestyle space and enabling the next phase of direct to consumer (D2C) growth in India.TMRW is on a path to create a leading technology-led digital-first ‘House of Brands’ business over the next several years. &nbsp;Some of the brands under its umbrella are: Wrogn, TIGC, Bewakoof, JuneBerry, NautiNati, Nobero, Urbano, and Veirdo.

TMRW

<a href="/businesses/companies/aditya-birla-fashion-and-retail-limited-abfrl/">Aditya Birla Fashion and Retail Ltd (ABFRL)</a> acquired a 51% stake in TCNS Clothing Co. Ltd in September 2023, making TCNS a subsidiary.TCNS is a trailblazer in the fashion industry, dedicated to inspiring style and empowering women through its diverse range of women's apparel. With a strong track record of redefining the fashion landscape, the brand has witnessed and adapted to profound shifts in women's roles, aspirations and fashion choices over time.Its success lies in its meticulous design, intricate craftsmanship, and commitment to quality. As women continue to play a prominent role in India's economic growth journey, the brands of TCNS are well-positioned to support their evolving fashion preferences and lifestyle choices.&nbsp;&nbsp;&nbsp; &nbsp;<h3>Brand of TCNS</h3>W is a premium fusion-wear brand for the contemporary Indian woman with a spirited mind and confident attitude. The collection is a perfect amalgamation of Indian sensibilities imbued with modernity.Aurelia is a contemporary ethnic-wear brand for the woman who aspires to look trendy, and get affordable solutions for her work, casual and occasion-wear requirements. The collection features a wide range of ethnic-wear that aims to deliver consistent quality, trending styles, right fit at affordable prices.Wishful is a premium occasion-wear brand for the contemporary Indian woman who prefers elaborate yet subtle elegance. The lustrous collection features exquisite designs with intricate details that are curated for special occasions.Folksong is a soulful craft-led Indianwear brand for an evolved woman with an understated, timeless and minimalistic sense of style. The collection showcases a modern way of reviving historic crafts that is not divided by age or season, but united by thought and consciousness.Elleven is positioned as the ultimate Bottomwear brand for the woman who is looking for fashion with functionality. It has a wide array of style options across ethnic, western and athleisure that allow women to create their own unique look for every occasion.<ul style="display:flex;flex-wrap:wrap;gap:10px;list-style:none;margin-bottom:0;margin-right:0;margin-top:0;padding:0;"><li style="flex:1 1 auto;max-width:150px;"><figure class="image image_resized" style="width:100%;"><img class="image_resized" style="display:block;height:auto;" src="https://www.cms.adityabirla.com/uploads/aurelia_1_7a3556514e.webp" alt="aurelia"></figure></li><li style="flex:1 1 auto;max-width:150px;"><figure class="image image_resized" style="width:100%;"><img class="image_resized" style="display:block;height:auto;" src="https://www.cms.adityabirla.com/uploads/folksong_3_9830f6a81a.webp" alt="folksong.webp"></figure></li><li style="flex:1 1 auto;max-width:150px;"><figure class="image image_resized" style="width:100%;"><img class="image_resized" style="display:block;height:auto;" src="https://www.cms.adityabirla.com/uploads/elleven_3_c6a7380974.webp" alt="elleven.webp"></figure></li><li style="flex:1 1 auto;max-width:150px;"><figure class="image image_resized" style="width:100%;"><img class="image_resized" style="display:block;height:auto;" src="https://www.cms.adityabirla.com/uploads/wishful_3_15bccaacf9.webp" alt="wishful.webp"></figure></li><li style="flex:1 1 auto;max-width:150px;"><figure class="image image_resized" style="width:100%;"><img class="image_resized" style="display:block;height:auto;" src="https://www.cms.adityabirla.com/uploads/W_175_f568dc25bf.webp" alt="w.webp"></figure></li></ul>

TCNS

When fine craftsmanship meets the mark of excellence, a Louis Philippe product is born. Louis Philippe rises to the occasion of adorning men with impeccable taste and with a refined sense of luxury for fashion.For more than 30 years, we’ve been honouring every moment of a man’s life with the grandeur it deserves. From weddings and business meetings to wardrobe essentials such as t-shirts and chinos, there’s something for every occasion.Welcome to the world of Louis Philippe – a statement woven in perfection, stitched together by passion, and styled to perfection.

Louis Philippe

Van Heusen is India's No. 1 premium lifestyle brand for professionals. With a rich heritage of 128 years in the United States of America, the brand entered India in 1990. Over its 33 years of history in India, Van Heusen has emerged as a fashion authority for the ever-evolving Indian consumer and has established itself as the one-stop destination for the latest trends.Today, Van Heusen is not only the most preferred workwear brand but also effortlessly straddles across the entire spectrum of occasions like casuals, ceremonial, party wear, and recently launched activewear.

Van Heusen

Allen Solly has orchestrated a remarkable transformation in the realm of professional and casual work attire, capturing the hearts of India's youthful populace.With a steadfast commitment to unconventional workwear, Allen Solly has adorned the youth of India with fashionable smart casuals, solidifying its distinctiveness in this domain. Allen Solly's 'Every Day Is Friday' campaign reimagined the essence of fun, freedom, and fashion, making every day a reason to celebrate.Allen Solly Women, a trailblazing brand in workwear, has elevated its merchandise selection by expanding beyond workwear to cater to the diverse needs of the modern young working woman. This also included the launch of our new premium collection, Edition, featuring boardroom-appropriate formalwear designed for the utmost sophistication and style.Embracing a spirit of fun and vibrancy, Allen Solly Juniors presents an intriguing assortment of t-shirts, shirts, denim, dresses, and accessories. The 'Be Who You Want To Be' campaign by Allen Solly Juniors debuted as an engaging digital initiative that celebrates the creativity and boundless imagination of children.

Allen Solly

Peter England redefines style, attitude, and comfort through its unparalleled range of shirts, trousers, denims, suits, and blazers, t-shirts, and activewear. It is a brand that has transformed the fashion landscape of today’s young Indian men.Adding to the brand’s wide footprint of 1000+ stores spanning the length and breadth of the country, over 52 new stores were opened in FY 24. Peter England is currently associated with the leading fashion icon Ayushmann Khurrana as the brand ambassador.

Peter England

The Company was built on Simon’s love for all things vintage and different. The brand philosophy is rooted in a tradition of eclectic English style, taking classic forms and adding a twist of eccentricity.Simon Carter is about quality and refinement in a particularly witty and eclectic style. The menswear collection is defined by its use of print and colour, offering men the opportunity to develop their own sense of style and allowing their distinct personality to shine through.With a potent blend of candid observations and artistic flavour, Simon Carter creates the most intriguing clothes for men in top wear, bottom wear along with complimenting accessories that accentuate an ensemble.

Simon Carter

American Eagle is a brand of authority on Jeans led lifestyle, and since the start in 1977, the brand was built on the power of diversity, the freedom of inclusivity, and a desire to embrace what is authentically you. It is the brand of free spirits. It dares to be itself and unleashes the powers of optimism, because it knows when you put good vibes out there, you get good things back in return.American Eagle’s heritage started with jeans, and it has since grown to be the #1 jeans brand in the US among high school and college students. But it’s so much more than your favourite, lived-in pair of denim — it offers a full range of options to help you feel like your best, most comfortable self. AE understands the magic of self-expression, and offers matching sets, breezy button-downs, soft-to-the-touch tees, and easy loungewear that already feel like well-loved favourites.

American Eagle Outfitters Inc

Van Heusen Innerwear and Athleisure is one of the most innovative and fashion-forward brands launched in 2016, aiming to redefine the category codes in the mid-premium segment. The brand is built on the pillars of innovation, performance, sophistication, and fashion. They offer a wide range of styles across innerwear, athleisure, activewear, and loungewear, catering to the ever-evolving lifestyle of the new-age consumers.The brand has entered its next phase of growth with commendable retail and trade footprint expansion and launched a mega campaign in 2022 with a provocative tagline of "Who are you underneath?" Spreading large-scale awareness for its innerwear segment. The brand is also in the limelight for winning the IFA's Images Most Admired Fashion Brand for the year 2022 for the third time, after achieving the same feat in 2019 and 2021.

Van Heusen Innerwear

Reebok is a bold, disruptive, and iconic sports, fitness, and lifestyle brand that strives to inspire human movement. We carry an irreverent and unapologetic attitude towards life and create products that embody this spirit.Through our high-performance products and technologies, we ignite action with an experimental and challenger mindset. We bring the best of performance and support everyone in their personal journeys.We use our voice to look out for each other and build a world that ensures that sport is accessible to all. Reebok believes that life is not a spectator sport. Move with purpose and move freely with Reebok.

Reebok

Aditya Birla Lifestyle Brands Limited (ABLBL) emerged after the vertical de-merger of western wear brands within the Madura Fashion and Lifestyle’s business from Aditya Birla Fashion and Retail Limited (ABFRL) into a newly incorporated entity.ABLBL encompasses the lifestyle brands of Louis Philippe, Van Heusen, Allen Solly, Peter England and Simon Carter. Additionally, it has youth-fashion western wear brands of American Eagle, innerwear business under Van Heusen and the sportswear business of Reebok.Over the years, this portfolio has carved out a leadership position in the market, consistently delivering business outcomes across revenue growth, profitability, cash flow and return on capital employed.As of December 2024, with a retail space spanning over 4.7 million square feet across India, ABLBL has a strong network of 3,305 brand stores and presence across 37,000+ multi-brand outlets and 7000+ shop in shop across departmental stores.

Aditya Birla Lifestyle Brands Limited

Aditya Birla Group has a commanding presence in the fashion sector via its two entities Aditya Birla Fashion and Retail (ABFRL) and Aditya Birla Lifestyle Brands Limited (ABLBL).Aditya Birla Lifestyle Brands Limited (ABLBL) is a leading force in fashion, curating a distinguished portfolio of premium western wear brands while Aditya Birla Fashion and Retail (ABFRL) is a leading fashion powerhouse, offering a distinguished portfolio of renowned brands and retail formats, catering to multiple high-growth segments.As of December 2024, both the entities put together we have a retail space spanning over 11.9 million square feet across India, a strong network of 4,492 stores and presence across 38,000+ multi-brand outlets and 8,900+ shop in shop across departmental stores.

Fashion

Carbon Black

Cellulosic Fibre

Cement

Chemicals

Digital Platforms

Digital Ventures

Dining & Experiences

Entertainment

Financial Services

Jewellery

Metals

Mining

Paints

Real Estate

Renewables

Telecom

Textiles

Trading

Venture Capital

Fashioning a Zero Waste Future

The Collective: Redefining luxury shopping in India

Offered by Birla Cellulose, lyocell is an eco-friendly fibre derived from eucalyptus trees that promises to transform the future of the fashion industry
