Madura F&L’s Planet Fashion unveils a new brand identity

Madura F&L plans to launch 300 new stores over next 3 years

Mumbai: To cater to the discerning fashion tastes and preferences of the Indian men, Madura F&L has announced the refreshed look of Planet Fashion.

Launched amidst style and glamour, the new look was unveiled by India’s youth icon and Bollywood actor, Tiger Shroff at Taj Land’s End, Mumbai. Crafted on the principles of Formals, Fashion, Fun and Friends, Planet Fashion’s new brand identity is sauvé, fun and youth centric and symbolises infinite and endless possibilities of style and fashion in the life of the progressive Indian man.

The new logo - THE INFINITY SYMBOL, featuring in red and white with a black accent, epitomises warmth in approach, purity of promise and masculinity.

Commenting on the launch of the new brand identity, Mr. Rahul Jhamb, Brand Head, Planet Fashion, said, “We, at Planet Fashion have always believed that ‘Men deserve more’ and that philosophy is reflective in our new brand identity. The new look embarks Planet Fashion on a new journey that will add an accent, a new dimension to the infinite and endless possibilities of style and fashion in the life of an Indian man. The ethos of the new logo will also reflect in our new store design, which aims at creating an endless style experience.”

Commenting on the new brand identity, Tiger Shroff said, “I’m very excited to be a part of Planet Fashion’s new journey. The new Planet Fashion brand identity, the infinity symbol, has an instant connect because of its colour red. Also the new collection is a great combination of classic and trendy fashion which will be lapped up by the youth because the collection can be styled depending on personal choice.”