Birla Opus’s Interactive Expo Reaches The Pink City, Jaipur!

Birla Opus embarks on a strategic mission to strengthen its reach with a series of expos across 175+ towns in India!

Aditya Birla Group made a significant foray into the paint industry with the launch of 'Birla Opus' in February 2024. With Birla Opus, Aditya Birla Group entered into the rapidly expanding Rs. 80,000 Cr Indian decorative paints market, with an unprecedented level of upfront investment of Rs.10,000 Cr. The company is committed to bolstering its paints business with the establishment of six manufacturing facilities nationwide by 2025. Starting this month, Birla Opus will embark on a strategic mission to expand its footprint through elaborate brand and product expos in over 175+ towns across the country.

Aiming to foster and strengthen relationships with trade partners particularly dealers, painters, contractors, architects and interior designers, the expos are designed to demonstrate Birla Opus’s range of products, product USPs and provide a platform to the trade partners to come and experience the superior product quality and range.

Birla Opus has embarked on a mission to be one of India's leading paint brands, offering an extensive portfolio of 145+ products and 1,200+ SKUs, covering water-based paints, enamels, wood finishes, and wallpapers, featuring 2,300+ tintable color options. Having garnered overwhelming response in previous expos formats and dealer meets across 21 locations, the Birla Opus team is excited to take this forward to 175+ locations to strengthen connect with the trade fraternity across the nation.

Mr. Rakshit Hargave, CEO, Birla Opus, said, "We are committed to reaching every corner of Bharat through expos at over 175+ locations and welcoming the trade partners i.e. Dealers, Painters, Contractors, Architects and Interior designers across these locations to come and experience the full range of products from the house of Birla Opus Paints. These expos will play a pivotal role in helping us build deep long-lasting relationships with our trade partners.”

If you are a part of the trade fraternity and want to know more, join us at the Birla Opus Expo at venue details and experience the full range of products offered by Birla Opus.