Udyog Plus: The go-to digital financing platform for MSMEs

It’s like the quick finance platform for micro, small and medium enterprises (MSME & SME). With 2.4-million registered users and a portfolio of Rs 3,658 crore as of September 30, 2025, Aditya Birla Capital’s Udyog Plus digital platform has emerged as a leading one-stop shop for all the financing, investment and protection needs of MSMEs.

MSMEs hold the key to increasing the country’s manufacturing GDP and fulfilling the promise of Make in India. Yet, small and medium businesses face a huge credit gap. Aditya Birla Capital Limited (ABCL) is solving this through Udyog Plus – a seamless, data-led platform that empowers entrepreneurs to access finance efficiently.

Udyog Plus is plugging the credit gap with its 360-degree offering of both financial solutions such as business loans and supply-chain financing and non-financial solutions. Moreover, it has eased access to finance for small and medium businesses from disbursing small-ticket loans within minutes on the digital platform to offering the supply chain finance facility seamlessly.  
 

Growth engine of MSME lending at ABCL

In the two-plus years since its launch, Udyog Plus has become central for ABCL’s MSME growth strategy. ABCL has leveraged data, digital and technology to transform its business and accelerate growth in recent years. As a digital-first platform, Udyog Plus provides a unified customer engagement and acquisition model to ABCL, and accounts for ~32% of the non-bank’s unsecured lending business today.

Udyog Plus provides digital unsecured loans, secured loans and supply chain finance. It has expanded its MSME base by integrating with various government and private B2B ecosystems such as e-commerce sites and payment aggregators, and also with Aditya Birla Group’s large network of dealers, vendors and franchisees. Udyog Plus sources 38% of its business from the ABG ecosystem today. These partnerships allow the platform to link financing directly to real business flows, providing a competitive edge.  
 

Partner in growth

Crucially, the platform has simplified the MSMEs’ access to finance through embedded journeys and straight-through digital fulfilment. The impact is most visible at the ground level, where small and medium enterprises experience the benefits of digital-first financing.

Take a look at how it supported the business growth of a small distributor from a Tier 2 town during the recent festive season.

Onboarding the distributor through a partner marketplace, Udyog Plus used its consented GST data to grant an invoice discounting line, providing crucial working capital. The straight-through digital application and disbursement process compressed what would have taken multiple branch visits into ‘one digital journey’. Quick disbursement of funds thus enabled the distributor to stock up ahead of a festive demand spike.

Such embedded journeys are now enabling faster access to working capital for thousands of MSMEs across India’s growth corridors  
 

What sets Udyog Plus apart

The platform’s wide range of solutions:

• Financial solutions for lending, protection and investment needs 
• Business management solutions that enable MSMEs to run their operations smoothly like business management software, payroll platform and taxation advisory 
• Business growth solutions such as online store creation and skill development courses 
• Value-added solutions like payment gateway services and escrow services  
   

Popular lending products on the platform include invoice discounting on both the dealers and vendors side, small-ticket unsecured loans for self-employed and small businesses, and business loans. It also offers inventory finance and term loans for capital expansion and factoring.  
 

Easy and faster access to finance

Udyog Plus has also reduced the turnaround time taken by MSMEs to secure finance through:

• Cash flow-led underwriting: The platform uses GST, bank statements (via account aggregator, where consented), and transaction signals to assess real business health.
• Embedded and assisted journeys: MSMEs can apply inside their everyday workflows—on partner platforms or with guided assistance through ABCL’s channel network.
• Paper-light, e-rail enabled: This includes e-KYC/CKYC, e-sign, e-stamp, e-NACH for interbank clearing, e-mandates, and digital documentation.
• OCEN and ONDC-ready rails: The integration with digital public infrastructure like the Open Credit Enablement Network (OCEN) and Open Network for Digital Commerce (ONDC) ensures faster support on buyer-seller platforms and marketplaces.
• One workspace for MSMEs: Small and medium size businesses can track loan applications, offers, repayments, and value-added services in a single pane.  
   

As a result, small-ticket loans that used to take days are disbursed within minutes without any physical documentation. The platform has also reduced turnaround time for working capital facilities of higher ticket size by almost 75% across the application, underwriting and disbursement stages.  
 

High growth ahead

This is only the beginning, though, and Udyog Plus has huge growth plans ahead. Over the next three years, it intends to increase its share of MSME originations and contribute ~75% of ABCL’s unsecured business. It also expects to increase its registered customer base by 3x by expanding its product portfolio and coverage across Tier 2 and 3 locations, by deepening ecosystems through digital-first offerings, and improving unit economics. This includes leveraging the payments infrastructure to provide faster access to credit and improving cash-flow resilience for MSMEs. In short, it intends to catalyse ‘Make in India’ by bridging the credit gap in the MSME sector and partnering with small and medium size businesses in their growth, strengthening the foundation of India’s economic growth story.  
 

Udyog Plus Features

100% digital process from case login to loan disbursement 
Unsecured business loans loans up to Rs 10 lakh with minimal documentation requirements. 
Digitally enabled working capital finance up to Rs 5 crore 
Lowest rate of interest 
Dedicated support team available 12/5 from 8am-8pm

Loan eligibility

Age: 21-65 years  
Business vintage: 1 year and above  
Credit score: Score of 650+ increases chance of loan approval