Grounds up Entrepreneurship

We like to build. Anew and from scratch. The founding spirit of entrepreneurship is core to the way we do business. The bigger we get, the more entrepreneurial we become.

Grounds Up Entrepreneurship is about the spirit of taking chances, being bold, pushing boundaries, seeking new answers to problems, and constantly innovating. It’s about enjoying building new things from scratch and being open to embracing new ideas.

As a Group, we love the process of growth through creation. Building new things — businesses, solutions, brands, and partnerships — comes naturally to us. Fostering growth through the adoption of new ideas, processes and technologies is our passion.

Grounds Up Entrepreneurship is a Group trait that helps enrich all lives — employees, customers, community, partners, and stakeholders. And it is innate to our culture from the days of Founder Shri G. D. Birla. It’s this entrepreneurial spirit that helps us understand and stay alert to changes around us, both internal and external. It’s also this entrepreneurial spirit that drives us to reimagine the future and see untapped opportunities.