ABG extends support for Clean India campaign

As one of the brand ambassadors for the Swachh Bharat Abhiyaan (Clean India Campaign), Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development, was part of a clean-up drive at the historic Banganga tank in Mumbai. The event held on 20 January 2015 was flagged off by Mr. Vidyasagar Rao, Governor of Maharashtra.

Seventy five enthusiastic participants took the Swachh Bharat pledge including students from Aditya Birla Centre for Welfare of Children, Chembur and Senior Group officials such as Mr. Askaran Agarwala, Dr. Bharat Singh, Director, Mr. S. K. Saboo, and Dr. Pragnya Ram, Group Executive President - Corporate Communications &; CSR. After the event, the Governor was also shown the Aditya Vatika. He was extremely impressed with how well the garden had been maintained by Hindalco Industries.

“The Clean India campaign has been quite active at the Aditya Birla Centre in Mumbai and the first Clean Up Drive was carried out on 18 October 2014. Every a;lternate Saturday, volunteers enthusiastically clean up the S. K. Ahire Marg (the road outside the Aditya Birla Centre in Mumbai). We have also had several other activities such as a ‘Clean Desk’ contest and an ongoing ‘Slogan Writing’ contest in order to engage our colleagues and contribute our bit for the overall development of the society,” said Mr. Subrato Sarkaar, Jt. President, Corporate Administration.

In addition, employees have been regularly volunteering to clean up the localities around the Aditya Birla and Ahura Centre in Mumbai. The Group has installed dustbins at S. K. Ahire Marg. Volunteers have also requested food vendors in the area to keep it clean and place dustbins at their stalls. Signboards in English and Marathi have been put up requesting people to maintain cleanliness and throw garbage in the dustbins after eating. The Aditya Birla Group has gone a step further and tied up with other offices as well in the vicinity to organise joint cleaning up programmes.

With all these ongoing initiatives, the Group has been doing its bit towards making India cleaner, thus demonstrating its commitment to the Swachh Bharat Abhiyaan.