LIVA applauds Kangana Ranaut for winning National Award

Brand ambassador for LIVA, Kangana Ranaut won the National Award for Best Actress for her role in the movie Tanu weds Manu

Mr. Dilip Gaur, Business Director, Birla Cellulose of Aditya Birla Group congratulating Kangana Ranaut for winning the Best Actress Award at the 63rd National Film Awards.

LIVA congratulates its brand ambassador Kangana Ranaut for winning the Best Actress Awardat the 63rd National Film Awards for her dual role in Tanu Weds Manu. It is an extremely proud moment for LIVA, which turned one year old in March 2016, to be affiliated with such a talented personality. This is Kangana''s third award in succession for best actress (Fashion, Queen and Tanu weds Manu).

“We at LIVA value our brand partners – Brand Ambassador, Co-branding Partners, Liva Accredited Partner Forum Members, and believe their partnership is mutually beneficial.We have worked with Kangana for one year and her association has helped the fashion connect for LIVA with customers. We take this opportunity to congratulate Kangana for the award and wish her lots more in future,” said Mr. Dilip Gaur, Business Director, Birla Cellulose, Aditya Birla Group.

As a brand, LIVA has outperformed in terms of its reach and volume. In past one year, the retail penetration has doubled to nearly 2,000 stores in Exclusive Business Outlets (EBOs) and large format stores. It is also available in multi-brand outlets across India. LIVA is born out of a vision to c;reate an aspirational brand that will provide consumers the freedom to move effortlessly, confidently through garments that celebrate natural fluid fashion. LIVA Accredited Partner Forum (LAPF) is an eco-system of spinners, weavers and fabricators who have been leading the fabric innovations and supply to most of the leading women’s brands in the country.