Pantaloons ties up with online player Snapdeal

Move is to reach out to a fresh consumer base in new markets

In a major business move, Pantaloons has entered into a tie up with leading online player, Snapdeal. Consumers can now purchase their favourite Pantaloons brands like Rangmanch, Akkriti, Trishaa, Annabelle, Ajile and Candies – New York online through Snapdeal.

Mr. Shital Mehta, CEO - Pantaloons, Aditya Birla Fashion and Retail Limited, said, “Pantaloons is the most loved family retail destination across segments. We are excited to build a new relationship with Snapdeal and reach out to a fresh consumer base in new markets. With our wide range of brands for men, women, kids and infants, we hope to make our consumers more fashionable and stylish.”

He further commented, “Pantaloons continues to be the preferred `Retailer of Choice’ amongst consumers.Our latest initiative `Wow Fashion at Wow Prices’ is creating considerable excitement amongst our fan followers.”
Speaking about the partnership, Mr. Rahul Taneja, Vice President, Category Management, Snapdeal, said, “We are excited to partner with Pantaloons to bring their assortment online.We have the widest range of choices for our fashion buying customers and Pantaloonsbrands will be a great addition to our portfolio.”

Pantaloons’ leadership strength in the offline fashion retail space with 125 large format stores across the country, coupled with its vast portfolio of well established Exclusive Brands would complement Snapdeal’s reach to millions of consumers in the online space.