PEOPLE achieves a significant milestone

Madura Fashion &; Lifestyle''s leading fast-fashion youth brand, PEOPLE celebrates the launch of its 100th store

PEOPLE, a Madura Fashion &; Lifestyle brand, opened its 100th store in the country in Bangalore, marking a significant milestone in the brand''s journey. PEOPLE, launched in 2009, has managed to strike a chord with customers in tier 1 and tier 2 cities alike within the short span of only six years.

Speaking about the brand''s journey so far, Mr. R. Sathyajit, COO, International Brands &; New Businesses, Madura F&;L, said, “The success of PEOPLE reflects the confidence our consumers and business partners have shown in us. We have also been successful in bringing emerging fashion and fast fashion trends to cities in which we can see western wear is growing steadily.”

Fuelled by increasing demand for fast-fashion and a successful business model, the expansion plans of the brand involve spreading across all regions and covering all town classes, right from the metros to the tier 2 and tier 3 towns. Moreover, apart from its aggressive growth plans, the brand aims to foray into several new categories such as non-apparel and formal wear in the near future.

“One of the youngest home-grown brands from the house of the Aditya Birla Group, PEOPLE is India’s only fast fashion brand for the youth,” said Mr. Abhay Bahugune, Brand Head, PEOPLE. “The brand offers the latest international trends in the value based category and has shown tremendous acceptance amongst the youth in the country.”

PEOPLE has a retail network spanning across over 45 cities in 11 states. With a strong loyal consumer base, the brand saw over 78 per cent of its retail sales contributed by its loyalty members, and a strong 35 per cent contribution by repeat customers last year.