19 November, 2015Share
VDOT and Viacom18 Consumer Products recently launched The Roadies VDOT Collection by Van Heusen in New Delhi.
With the launch of this collection, VDOT brings to life a biker-centric lifestyle that is associated with Roadies. The collection features infusion of elements that co-exist to c;reate a sense of functionality, yet are unique in design. Detailing like coated biker jackets, denim-leather mix and metal embellishments give the collection a grunge-biker feel. The addition of bike denims with reflective tape details and reflective branding add to the ergonomic functional appeal. T-shirts and shirts with strong directional prints add the much needed sense of drama to the collection.
On the occasion, Mr. Vinay Bhopatkar, COO, Van Heusen and People, commented, “We are very excited with this association. VDOT strives to epitomise effortless style, while being bold and edgy. With the launch of this exclusive collection that exudes the Roadies’ spirit of today’s self-made youngsters combined with the fashion and style quotient of VDOT; we want to appeal to not only the explorers but also the free spirited minds. The range provides a complete style solution to the youth of today that reflects the unabashed attitude, individuality and self-expression.”
Speaking about the collaboration, Mr. Saugato Bhowmick, Senior VP, Viacom18 Consumer Products, said, “We are extremely excited to partner with VDOT, from the house of Madura Fashion and Lifestyle, a brand that comes with impeccable fashion credentials. Together, we believe we are offering a very exciting, edgy and super fashionable youth casual wear line that belongs to the self-made all conquering young men of today and the future."