Re-imagining Grasim
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How the proposed Grasim-AB Nuvo merger will c;reate a mega company with several focused businesses
"The idea was to c;reate strong parentage from the financial services point of view and faster growth opportunities from Grasim's point of view"— Sushil Agarwal, Group CFO, Aditya Birla Group
THE MEGA MERGER RATIONALE
- Housing all textile and related businesses from Grasim and AB Nuvo under one entity (Grasim)
- Pairing the group's capitaI-hungry, fast-growing businesses (finance and telecom) with steady businesses (textile) with strong cash flows
- Unlocking value in the financial services business by listing it separately
- Untangling cross-holdings between the two companies
















