Our Corporate Logo
ShareA brand new journey: a new mark for new milestones
A major step that our iconic Group has taken under the stewardship of our Chairman, Mr. Kumar Mangalam Birla, is to introduce a brand new avatar of our Aditya Birla logo. To set the context, it is worthwhile to bring you excerpts from our Chairman's address to all of us – over 187,000 colleagues globally, given that the new mark is reflective of his vision, first and foremost, and from there it plays down the organisation.
Our new mark for new milestones
Our new mark for new milestones – It's all about us, our glorious past, our unmatchable legacy, our ongoing success and our exciting journey into the future. Our Aditya Birla logo in its brand new avatar that crystallises our fascinating story of change and transformation. We have changed, and how. What we were two decades ago when we launched our first Aditya Birla logo and what we are today, is phenomenal. These 20 years have seen us evolve and scale new heights. It has been truly a transformative journey.
We have grown
From
US $2 billion To
$65 billion
From
8 countries To
40 countries
From
60,000 To over
187,000
colleagues
From
42 nationalities To
100 nationalities
From an average age of
56 years To
36 years
From
0.4% women in the managerial cadre To
14%
In essence, we are a much more dynamic, vibrant, youthful Group across five continents. In keeping with this change, I felt the need to refresh our earlier logo. Contemporising it made sense. It has served its time and helped build our Group identity and lent heft to our Group's business identity.
Our new corporate mark is a fine blend of continuity and change. So it admirably captures our legacy and moves on with modernity. Our energy derives from the sun, termed Aditya in our mythology, and so closely linked with the name of our legendary leader and my father, Aditya Vikram Birla. His persona evoked all that is positive in business and in life."
— Mr. Kumar Mangalam Birla, Chairman