Financial Services

Aditya Birla Capital Limited (ABCL)

Chemicals

Aditya Birla Chemicals (Thailand) (ABCTL)

Fashion

Aditya Birla Fashion and Retail Limited (ABFRL)

Aditya Birla Lifestyle Brands Limited

Real Estate

Aditya Birla Real Estate

Aditya Birla Sun Life AMC Limited (ABSLAMC)

Carbon Black

Birla Carbon

Paints

Birla Opus Paints

Cellulosic Fibre

Textiles

Grasim Industries Limited

Metals

Hindalco Industries Limited

Jewellery

Indriya

Novelis Inc

Cement

UltraTech Cement Limited

Telecom

Vodafone Idea Limited (Vi)

Aditya Birla Capital (ABCL) is the finance flagship of Aditya Birla Group. ABCL is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses.&nbsp;ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 61,600 employees, the businesses of ABCL have a nationwide reach with over 1,690 branches and more than 200,000 agents/channel partners along with several bank partners.ABCL and its subsidiaries/JVs manage aggregate assets under management of over Rs. 5.11 Lakh Crore with a consolidated lending book of over Rs 1.65 Lakh Crore as of June 30, 2025. &nbsp;<h3>Aditya Birla Capital Limited is the holding company of all the following financial services businesses:</h3><ul><li>Aditya Birla Health Insurance Co. Limited</li><li>Aditya Birla Housing Finance Limited</li><li>Aditya Birla Sun Life AMC Limited</li><li>Aditya Birla Sun Life Pension Fund Management Limited</li><li>Aditya Birla Asset Reconstruction Company Limited&nbsp;</li><li>Aditya Birla Money Limited</li><li>Aditya Birla Wellness Private Limited</li><li>Aditya Birla Capital Digital Limited &nbsp;</li></ul><h3>Products</h3><h4>Finance</h4><ul><li>Home finance</li><li>Personal finance</li><li>SME finance</li><li>Real estate finance</li><li>Project finance</li><li>Loan again securities</li><li>Corporate finance</li><li>Debt capital market</li><li>Loan syndication &nbsp;</li></ul><h4>Asset management</h4><ul><li>Mutual funds</li><li>Wealth</li><li>Stocks and securities</li><li>Private equity</li><li>PMS</li><li>Real estate investment</li><li>Pension funds &nbsp;</li></ul><h4>Insurance</h4><ul><li>Life insurance</li><li>Health insurance</li><li>Motor insurance</li><li>Corp general insurance</li><li>Travel insurance &nbsp;</li></ul><h4>Advisory</h4><ul><li>Money advise tool</li></ul>

<ul><li>Consolidated Revenue1: &nbsp;₹12,481 crore (↑4% y-o-y)&nbsp;</li><li>Consolidated Profit after tax1,2: ₹855 crore (↑3% y-o-y)&nbsp;</li><li>Total lending portfolio: ₹1,77,855 crore (↑ 29% y-o-y and 7% q-o-q)</li><li>Portfolio quality holds strong amidst uncertain environment</li><li>Mutual fund quarterly average AUM: ₹4,25,171 crore (↑ 11% y-o-y)</li><li>Life insurance individual first year premium: ₹1,880 crore in H1 FY26 (↑ 19% y-o-y)</li><li>Health insurance gross written premium: ₹2,839 crore in H1 FY26 (↑ 31% y-o-y)&nbsp;</li><li>Udyog Plus, B2B platform for MSMEs reached ₹4,397 crore AUM&nbsp;</li><li>ABCD, omnichannel D2C platform with 7.6</li></ul> Aditya Birla Capital Limited (“The Company”) announced its unaudited financial results for the quarter and half year ended September 30, 2025.The consolidated revenue1 grew by 4% year-on-year to ₹12,481 crore. The consolidated profit after tax, excluding one-off items, grew by 3% year-on-year to ₹855 crore. The overall lending portfolio (NBFC and HFC) grew by 29% year-on-year and 7% sequentially to ₹1,77,855 crore as on September 30, 2025. The total AUM (AMC, life insurance and health insurance) grew by 10% year-on-year to ₹5,50,240 crore as on September 30, 2025. The life insurance individual first year premium grew by 19% year-on-year to ₹1,880 crore in H1 FY26 and health insurance gross written premium grew by 31% year-on-year to ₹2,838 crore in H1 FY26.The Company’s D2C platform, ABCD offers a comprehensive portfolio of more than 26 products and services such as payments, loans, insurance, and investments. It helps customers to fulfil their financial needs and serves as an acquisition engine for the Company. The platform has witnessed a strong response with more than 76 lakh customer acquisitions as of September 30, 2025.The comprehensive B2B platform for the MSME ecosystem, Udyog Plus, offers seamless, paperless digital journey for business loans, supply chain financing and a host of other value-added services. It has scaled up significantly with 24 lakh registrations and reached an AUM of ₹4,397 crore as of September 30, 2025.The Company also continues to expand its pan-India network with 22 new branches added taking the total branch count across all businesses to 1,712 as of September 30, 2025. The branch expansion is targeted at driving penetration into tier 3 and tier 4 towns and new customer segments. &nbsp;<h3>Highlights of NBFC business in Q2 FY26</h3><ul><li>Disbursements grew by 14% year-on-year and 39% sequentially to ₹21,990 crore</li><li>AUM grew by 22% year-on-year and 6% sequentially to &nbsp;₹1,39,585 crore&nbsp;</li><li>Profit before tax grew by 13% year-on-year and 3% sequentially to ₹956 crore&nbsp;</li><li>Return on assets was 2.20%&nbsp;</li><li>Gross stage 2 and 3 ratio improved by 121 bps year-on-year and 67 bps sequentially to 3.03%</li></ul><h3> Highlights of Housing Finance business in Q2 FY26</h3><ul><li>Disbursements grew by 44% year-on-year and 7% sequentially to ₹5,786 crore&nbsp;</li><li>AUM grew by 65% year-on-year and 11% sequentially to &nbsp;₹38,270 crore&nbsp;</li><li>Profit before tax grew by 87% year-on-year and 26% sequentially to ₹194 crore&nbsp;</li><li>Return on assets increased by 23 bps sequentially to 1.82%</li><li>Return on equity increased by 168 bps sequentially to 13.95%</li><li>Gross stage 2 and 3 ratio improved by 24 bps sequentially and 112 bps year-on-year to 1.10%</li></ul><h3> Highlights of Asset Management business in Q2 FY26</h3><ul><li>Mutual fund quarterly average assets under management grew by 11% year-on-year to ₹4,25,171 crore with equity mix at 45.3%</li><li>Equity QAAUM grew by 7% year-on-year to ₹1,92,401 crore&nbsp;</li><li>Individual monthly average assets under management grew by 2% year-on-year to ₹2,06,554 crore</li><li>Folios serviced increased by 5% year-on-year to more than ₹1 crore</li><li>Operating profit grew by 13% year-on-year to ₹270 crore</li></ul><h3> Highlights of Life Insurance business in H1 FY26</h3><ul><li>Individual First Year Premium (FYP) grew by 19% year-on-year to ₹1,880 crore&nbsp;</li><li>Market share in individual FYP increased by 50 bps year-on-year to 4.9%&nbsp;</li><li>Renewal premium grew by 18% year-on-year to ₹4,664 crore&nbsp;</li><li>13th month persistency: continued to be top quartile in industry at 86%</li><li>Net value of new business (VNB) margin increased by 420 bps year-on-year to 11.6%</li><li>Absolute net VNB grew by 74% year-on-year to ₹237 crore</li></ul><h3> Highlights of Health Insurance business in H1 FY26</h3><ul><li>Gross written premium (GWP) grew by 31% year-on-year to ₹2,839 crore</li><li>Standalone health insurer (SAHI) market share increased by 170 bps year-on-year to 13.6%&nbsp;</li><li>Combined ratio improved to 112% (H1 FY25: 113%)</li></ul>

Aditya Birla Capital Q2 FY26 Financial Results | Consol. PAT rises 3% YoY to Rs 855 Crore

UltraTech Cement Limited is the cement flagship company of Aditya Birla Group. A USD 8.9 billion company, UltraTech is the largest manufacturer of grey cement, ready-mix concrete (RMC) and white cement in India. In 2025, UltraTech extended its footprint in the construction value chain, through wires and cables segment with a planned capital expenditure of ~ INR 1,800 crore over the next 2 years.UltraTech is the third largest cement company in the world, excluding China, with a consolidated production capacity of 192.26 Million Tonnes Per Annum (MTPA) of grey cement. UltraTech is the only cement company globally (outside of China) to have 175+ MTPA of cement manufacturing capacity in a single country. The Company’s business operations span UAE, Bahrain, Sri Lanka and India.UltraTech’s manufacturing footprint comprises of 24 integrated manufacturing units, one Clinkerisation unit, 33 grinding units and 8 bulk packaging terminals. With 316 Ready Mix Concrete (RMC) plants in 139 cities, UltraTech is the largest manufacturer of concrete in India. It has a slew of speciality concretes that meet specific needs of discerning customers.&nbsp;UltraTech has 34 integrated manufacturing units, 34 grinding units, one Clinkerisation unit and 9 Bulk Packaging Terminals. UltraTech has a network of over 1.4 lakh channel partners across the country and has a market reach of more than 80% across India. In the white cement segment, UltraTech goes to market under the brand name of Birla White. It has two White Cement units and three Wall Care putty units, with a current capacity of 2.6 MTPA. With 395 Ready Mix Concrete (RMC) plants in 155 cities, UltraTech is the largest manufacturer of concrete in India.UltraTech is also a founding member of Global Cement and Concrete Association (GCCA). It is a signatory to the GCCA Climate Ambition 2050 and has committed to the Net Zero Concrete Roadmap announced by GCCA. UltraTech is focused on accelerating the decarbonisation of its operations, and is the first company in India and the second company in Asia to issue dollar-based sustainability linked bonds. UltraTech works to actively contribute to the social and economic development of the communities in which it operates in. The Company’s social initiatives focus on education, healthcare, sustainable livelihoods, community infrastructure and social causes.

UltraTech Cement Limited, an Aditya Birla Group company has announced its financial results for the quarter ended 30th September, 2025.<figure class="table" style="width:40.23%;"><table class="ck-table-resized"><colgroup><col style="width:39.33%;"><col style="width:30.54%;"><col style="width:30.13%;"></colgroup><tbody><tr><td>&nbsp;</td><td colspan="2">Consolidated</td></tr><tr><td>Particulars&nbsp;</td><td>Q2FY26</td><td>Q2FY25</td></tr><tr><td>Net Sales</td><td>19,371</td><td>15,967</td></tr><tr><td>PBIDT</td><td>3,268</td><td>2,253</td></tr><tr><td>PAT</td><td>1,232</td><td>703</td></tr></tbody></table><figcaption>(Rs. in crores)</figcaption></figure>The Composite Scheme of Arrangement between Kesoram Industries Limited (“Kesoram”), the Company and their respective shareholders and creditors, was effective from 1st March, 2025. The Appointed Date of the Scheme is 1st April, 2024. Consequently, the Company has restated its financial results with effect from 1st April, 2024.<h3> FINANCIALS</h3>Consolidated Net Sales was Rs. 19,371 crores vis-à-vis Rs. 15,967 crores over the corresponding period of the previous year, registering a growth of 21.3%. Profit before interest, depreciation and tax was Rs. 3,268 crores compared to Rs. 2,253 crores. Profit after tax was Rs. 1,232 crores compared to Rs. 703 crores.<h3> OPERATIONS</h3>UltraTech achieved a growth of 22.3% in domestic <a href="/businesses/companies/ultratech-cement-limited/">grey cement</a> without considering the sales volumes of India Cements and Kesoram in the previous year since they were not part of UltraTech during that period. The Company has delivered a remarkable growth during this quarter. Notably, this growth has exceeded the expected industry growth of around 5% for the same period. This achievement highlights the Company's strong performance and its ability to surpass prevailing market trends.Energy costs were lower by 7% YoY, while raw material costs rose 5% on account an increase in the cost of flyash and slag.Operating EBITDA per ton for the existing UltraTech assets of 166.76 mtpa is at Rs. 966 per ton.The acquired assets of <a href="/media/press-releases/ultratech-cement-commits-fresh-capex-of-rs-10255-crores-cement-capacity-to-top-24076-mtpa-at-the-end-of-this-capex-cycle/">India Cements</a> and Kesoram have generated an operating EBITDA of Rs 386 per ton and Rs 755 per ton respectively. Both the acquisitions are rapidly improving with 55% of Kesoram volumes and 31% of India Cements volumes already transitioned to the power of UltraTech brand.The Company transitioned into GST 2.0 with effect from 22nd September 2025, passing on the full benefit of reduction in GST rates to its customers<h3> CAPACITY EXPANSION</h3>UltraTech’s expansion program is progressing as scheduled, with the Company continuously enhancing its production capabilities.UltraTech’s domestic grey cement capacity is 186.86 mtpa, on a consolidated basis. Together with its overseas capacity of 5.4 mtpa, the Company’s global capacity stands at 192.26 mtpa.<h3> SUSTAINABILITY</h3>UltraTech operationalised a 7.5 MW round-the-clock (RTC) hybrid renewable energy project at Sewagram Cement Works, Gujarat. This innovative solution integrates solar using bifacial modules with trackers and wind energy alongside battery storage, co-located on-site, to provide uninterrupted energy during the <a href="/media/stories/becoming-indias-number-one-cement-manufacturer-the-ultratech-story/">cement manufacturing</a> process without any reliance on grid power. It marks the country’s first (RTC) hybrid renewable energy project for industrial power consumption and showcases UltraTech’s vision to use advanced technologies to reduce CO2 emissions. This project represents a new benchmark in India’s clean energy transition.In line with its stated commitment towards enhancing environment conservation measures, UltraTech commenced 9 MW of WHRS capacity during the quarter. With this, the Company’s total WHRS capacity stands augmented to 369 MW. The share of green power (including WHRS and RE Power) in the Company’s power mix is 41.6% for the quarter.

UltraTech Q2FY26 Financial Results

Mr. Kumar Mangalam Birla: Fresh investment reflects sustained confidence in the economy and the scale of its infrastructure ambitions.UltraTech Cement announced an investment of Rs 10,255 crores to expand its <a href="/media/press-releases/ultratech-q2fy26-financial-results/">cement production</a> capacity by 22.8 mtpa, including that of its subsidiary India Cements Limited. This expansion, approved by the Board of Directors at its meeting held today, will be executed through a mix of brownfield and greenfield projects.This move reinforces UltraTech's commitment to sustained growth and its role in meeting the evolving demands of the Indian market.Commenting on the development, Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group stated, “India is now a commanding force in the <a href="/media/stories/becoming-indias-number-one-cement-manufacturer-the-ultratech-story/">global cement</a> landscape, and UltraTech stands at the helm as its foremost champion. This latest capacity expansion follows more than Rs.50,000 crores invested over the past five years, underscoring deep and sustained confidence in the Indian economy and the scale of its infrastructure ambitions. Capital, when deployed strategically, has a catalytic effect. It energises ecosystems, deepens industrial linkages, and creates durable employment. With this investment, we are reinforcing momentum across core sectors and contributing meaningfully to the acceleration of India’s economic flywheel. As India enters a transformative era of infrastructure and economic development, UltraTech is well-positioned to meet the rising demand for cement and contribute meaningfully to the nation’s journey towards Viksit Bharat 2047.”Over the past decade, UltraTech has demonstrated resilience and stewardship, adding over 65 mtpa capacity through the inorganic growth. UltraTech ranks as the second <a href="/businesses/companies/ultratech-cement-limited/">largest cement company</a> globally by capacity and the largest by sales volume, (excluding China) - a testament to its strategic foresight and operational excellence.Commercial production from these new capacities is expected to go fully on stream in a phased manner, starting from FY28 and will catapult the Company’s cement capacity to 240.76 mtpa globally.

UltraTech Cement Commits fresh capex of Rs. 10,255 crores; Cement Capacity to top 240.76 mtpa at the end of this capex cycle

Aditya Birla Lifestyle Brands Limited (ABFRL) emerged after the consolidation of the apparel businesses of Aditya Birla Group, comprising ABNL's Madura Fashion division and ABNL's subsidiary Madura Lifestyle into Pantaloons Fashion and Retail (PFRL) in 2015.Post-consolidation, PFRL was renamed to Aditya Birla Fashion and Retail Ltd (ABFRL). In 2025, ABFRL underwent a vertical demerger of western wear brands within the Madura Fashion and Lifestyle’s business into a newly incorporated entity named Aditya Birla Lifestyle Brands Limited (ABLBL).ABFRL now includes constituents that operate in several high-growth segments. These are<ol><li>Masstige and value retail chains: Pantaloons and Style Up</li><li>Ethnic wear portfolio: Designer-led brands of Sabyasachi, Shantnu &amp; Nikhil, Tarun Tahiliani, and House of Masaba; and premium wear ethnic brands of TASVA, Jaypore and the recently amalgamated TCNS brands such as W, Aurelia, Wishful, Elleven, and Folksong</li><li>Luxury retail business: The Collective, select mono brands and Galeries Lafayette</li><li>Digital-first portfolio: Technology-led ‘House of D2C Brands’ under its venture, TMRW &nbsp;</li></ol>As of 31 March 2025, ABFRL boasts a vast retail footprint, covering over 7.2 million sq. ft. across India, with a robust network of 1,187 brand stores.

<h3>The debut flagship in Mumbai’s Kala Ghoda district will bring global fashion, beauty, and experiential retail to India’s luxury market</h3>Galeries Lafayette, one of the world’s most celebrated department stores, is set to open its first Indian flagship at the historic Turner Morrison and Voltas House buildings in Kala Ghoda, Mumbai. The debut marks a defining moment in India’s luxury journey, bringing together the French icon’s 130-year legacy of fashion, art, and culture with Aditya Birla Group’s deep understanding of the Indian market.This opening follows the exclusive partnership announced between Galeries Lafayette and <a href="/businesses/companies/aditya-birla-fashion-and-retail-limited-abfrl/">Aditya Birla Fashion and Retail Limited (ABFRL)</a> in 2022, a part of leading Indian multinational Aditya Birla Group, to establish the brand’s presence in India through flagship stores and an omnichannel retail model.India’s luxury market, projected to reach USD 85 billion by 2030, continues to see rapid growth driven by rising affluence, digital influence, and aspirational consumption. Mumbai, the country’s financial and cultural capital, accounts for a significant share of this opportunity, making it the natural home for Galeries Lafayette’s first flagship in India.Commenting on the launch, <a href="/our-story/leadership/mr-kumar-mangalam-birla/">Mr. Kumar Mangalam Birla</a>, Chairman, Aditya Birla Group, said: “ Luxury in India today stands at the threshold of transformation. With one of the fastest-growing affluent populations in the world and a new generation of globally exposed consumers, the appetite for high-end experiences has never been stronger. A new India is emerging which is youthful, ambitious, and globally connected. One that embraces luxury as a statement of aspiration and identity.Our partnership with Galeries Lafayette, therefore, marks a coming-of-age moment for Indian luxury retail. Together, we are creating an iconic destination in the heart of Mumbai—a world-class showcase where the best of global luxury engages with the rising confidence of the Indian consumer. For the first time, India will welcome a luxury department store, housed in landmark real estate, executed with precision, and infused with the elegance of Indian sensibilities.”Mr. Nicolas Houzé, Executive Chairman, Galeries Lafayette Group, commented. “Opening our first store in Mumbai is a defining moment for Galeries Lafayette and a new chapter in our international journey. Partnering with the Aditya Birla Group, a renowned family-owned conglomerate whose values resonate with ours, gives this project a particularly strong foundation. With Mumbai as our anchor point, we are proud to introduce an experience that brings together French heritage, creativity, and innovation, while embracing the energy and cultural richness of India. This flagship will stand as a symbol of our ambition to make the French Art of Living shine on the global stage.”The partnership combines Galeries Lafayette’s global retail expertise with ABFRL’s proven leadership across India’s premium and luxury segments. Together, the two entities aim to create a structured, scalable model for the country’s high-value retail market. The Mumbai flagship serves as a strategic platform to showcase curated luxury merchandising and experiential offerings while generating insights that inform ABFRL’s long-term growth in this segment.Mr. Ashish Dikshit, Managing Director, Aditya Birla Fashion and Retail Limited said: “Galeries Lafayette ushers in a new paradigm of luxury for India, one that goes beyond retail to create cultural experiences. At ABFRL, our focus has always been on shaping aspirations while building <a href="/media/press-releases/aditya-birla-group-announces-partnership-with-galeries-lafayette/">leadership in premium and luxury retail</a> through strategic investment and execution. With this flagship, we are setting new benchmarks in assortment, service and experience, while building on the momentum that has already placed India on the global luxury map. Our aim is to further elevate this trajectory, amplifying India’s influence and visibility in the world of luxury. This milestone reflects not only our retail vision but also our commitment to nurturing a stronger luxury ecosystem in India, one that is both aspirational and sustainable.”Spanning 90,000 sq. ft. across five levels, the flagship has been designed by the London-based architectural firm Virgile + Partners. The space reinterprets Galeries Lafayette’s global concept through an Indian lens, blending Parisian refinement with Mumbai’s architectural heritage to create a destination that balances legacy and modernity.The curated portfolio brings together more than 250 revered luxury and designer brands from across the globe. Beyond retail, the flagship introduces personal styling, private lounges, concierge services, and curated cultural programs designed to deepen engagement and drive repeat experiences.These initiatives aim to enhance customer loyalty, provide data-led insights, and support ABFRL’s strategic vision for long-term growth in luxury retail.Galeries Lafayette Mumbai embodies Art de Vivre and Joie de Vivre, offering India’s next-generation consumers a seamless fusion of fashion, culture, and design. The alliance was shaped with strategic counsel from Pike Preston, ensuring the partnership aligns with global best practices while adapting to India’s evolving retail landscape.The flagship officially opens its doors early next month at Turner Morrison Building, 16 G. Vaidya Road, Kala Ghoda, Fort, Mumbai.

Galeries Lafayette To Open Doors in India with Aditya Birla Group early next month

Aditya Birla Group forayed into branded jewellery retail business in 2024 with the launch of its brand, Indriya, under the company, Novel Jewels.Rooted in Sanskrit, Indriya signifies strength and the power of the five senses—elements that drive our consciousness and shape our experiences. The brand's insignia, a graceful Female Gazelle, symbolises the senses and epitomises feminine beauty and elegance. Indriya is not just about our identity; it’s about celebrating the profound love women have for jewellery.Indriya is a "New Age Jewellery" brand that transforms the jewellery experience for every Indian. With a projected 50% CAGR and 3x the industry growth over the next decade, Indirya aspires to become one of the top three jewellery retailers within the first five years of its launch, and potentially the largest direct-to-consumer retailer under Aditya Birla Group.Indriya offers over 20,000 curated and 8,000 exclusive designs, crafted for various occasions. Currently Indriya has 27 stores across New Delhi, Hyderabad, Mumbai, Pune, Ahmedabad, Jaipur, Patna, Indore, Surat, Lucknow, Vijayawada, and &nbsp;Bhubaneswar. It plans to open 100 stores across India by FY2026.Mr. Sandeep Kohli is the Chief Executive Officer of Novel Jewels.

<h3>The campaign features real-life couple Aditi Rao Hydari and Siddarth in the musical celebration; recreates legendary song, ‘Dil Abhi Bhara Nahin’.</h3>&nbsp;<div class="video-responsive"><iframe src="https://www.youtube.com/embed/0rqTDCiZj9E?si=0FSIvNjfH3Tr5RDq&amp;" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>&nbsp;<a href="/businesses/companies/indriya/">Indriya</a> by Aditya Birla Group celebrates the festive season with its new collection, ‘Alka’, unveiled in a soulful music video with a recreated legendary song, ‘Dil Abhi Bhara Nahin’. The video features Aditi Rao Hydari and Siddharth coming together for the first time on screen, showcasing their real-life chemistry in a story that redefines modern romance.Soulfully composed by Sneha Khanwalkar, and written and directed by Anvita Dutt, the film tells an endearing tale of a couple stealing special moments amid festive grandeur. It taps into a cultural shift—deepening bonds and cherishing moments with the people who matter most. The story is about finding the ‘us’ in the ‘we’—discovering intimate, personal connections within our closest circle. From a woman’s love for her jewellery to her love for those she holds dear, Indriya’s jewellery becomes a timeless expression of these emotions.The festive collection is inspired by the mythical city of Kubera, the God of Wealth and Prosperity, and celebrates the beauty and abundance of festivity. Crafted in gold, diamonds, and polki, the collection features opulent necklaces, earrings, and bangles — perfect for every festive moment. Rooted in ancient lore where lotuses bloom eternally, swans glide gracefully, and peacocks shine in moonlit palaces - every design of Alka brings to life timeless symbols of grace, prosperity and celebration. Crafted with festive joy, Indriya’s Alka Collection will make you fall in endless love as your heart sings “Dil Abhi Bhara Nahin”.Speaking on the campaign, Sandeep Kohli, CEO, Indriya, said, “We see jewellery as a powerful symbol of the bonds that truly matter. This campaign is our ode to the quiet, personal moments that make the festive season so special—the ones you share with the people who are closest to your heart. Aditi and Siddharth’s real-life chemistry brought this narrative to life beautifully, showing that true luxury isn't in grand displays, but in the small, heartfelt connections we cherish."Shantiswarup Panda, CMO, Indriya, added “Indriya’s exquisitely designed festive collection, ‘Alka’, is inspired by the beauty and bountifulness of Alkapuri, the mythical abode of Kubera the God of wealth. This collection embodies the warmth &amp; prosperity of the festive season, &nbsp;along with the deep longing for those closest to our hearts. Our campaign beautifully brings out this endless love through endearing chemistry between Aditi Rao and Siddharth stealing a moment amid festive celebrations. This festive season, Indriya unveils the full version of the soulful, reimagined rendition of the classic song, Dil Abhi Bhara Nahi, offering a fresh, emotional ode to the endless love the brand celebrates.”Tanuja Bhat, Senior Executive Creative Director &amp; Creative Head, Beauty &amp; Luxury Collective, Ogilvy West, added, “For a brand like Indriya that stands for endless love for her jewellery, we wanted to carve out a new, intimate space within the festive narrative. The film captures a sweet story of Aditi stealing a special moment with Siddharth during a Diwali party, using an Indriya ring, creating her own ‘us’ within the ‘we’.”With 29 stores in 15 cities, Indriya continues to grow its presence across India and captivate consumers with expert craftsmanship and intricate designs, each crafted with endless love. Indriya celebrates a woman’s love for jewellery by offering a variety of designs for all occasions, from everyday wear to special celebrations, and exquisite bridal jewellery, with over 20,000 designs in gold, polki and diamond.

Indriya launches festive collection Alka

<a href="/businesses/companies/aditya-birla-fashion-and-retail-limited-abfrl/">Aditya Birla Fashion and Retail Ltd. (ABFRL)</a> announces the launch of OWND!, a bold new fashion brand designed for India's Gen Z and youthful, trend-conscious consumers.The launch marks the debut of a new proposition complete with a new brand name, new identity, contemporary shop layouts, along with hottest trend-driven products for the vibrant and dynamic lifestyle of young India. &nbsp;OWND! is inspired by youth culture with a core mission to spark conversations and empower the youth to own every moment with their unmistakable charisma. This new brand proposition, with its dynamic energy will bring a wave of fashion retailing that resonates with the fashion conscious &amp; value driven GenZ. &nbsp;Speaking about the launch, Sangeeta Tanwani, Chief Executive Officer, <a href="/businesses/brands/pantaloons/">Pantaloons</a> and OWND! said, “The momentum with which the young consumer is reshaping the fashion landscape and its influential role in defining cultural trends is undeniable. Inspired by sharp insights into this segment, our strategy is a bold move, designed to forge a deep connection and a true sense of brand love. This new chapter, anchored in a vibrant brand name, a distinct identity, and a robust business model, will be a strong catalyst for our next wave of exponential growth.”With OWND!, ABRFL aims to accelerate its play in the value fashion category. The company plans to convert the existing StyleUp stores into OWND! &amp; expand its footprint to 100 stores by the end of this financial year. &nbsp;

ABRFL launches OWND! – A new brand built for Gen Z 

Paints is one of the latest sectoral forays of Aditya Birla Group.Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers decorative painting solutions to consumers in India.Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes and wallpapers.Birla Opus invested $1.2 billion to set up six strategically located, fully automated, integrated, and global scale manufacturing plants with a total commercial capacity of 1,332 MLPA (million litres per annum) - a quantum leap of 40% addition to the current industry capacity. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category.Birla Opus has a current installed capacity of 1,096 MLPA across 5 manufacturing facilities— Panipat (Haryana), Ludhiana (Punjab), Cheyyar (Tamil Nadu), Chamarajanagar (Karnataka), and Mahad (Maharashtra). It’s sixth facility, in Kharagpur (West Bengal), is expected to commence production over the course of FY25. Through these Birla Opus offers the widest range of water-based paints, enamel paints, wood finishes, waterproofing and wallpapers.All 6 manufacturing plants are fully sustainable with zero liquid discharge and equipped with 4th generation manufacturing technology to manage supply chain processes at lightning speed, zero defects and end-to-end traceability.The brand also has a painting services brand, PaintCraft.Mr. Rakshit Hargave is the Chief Executive Officer of Birla Opus Paints.&nbsp;

&nbsp;<div class="video-responsive"><iframe src="https://www.youtube.com/embed/yNQroqRo1TI?si=0FSIvNjfH3Tr5RDq&amp;" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>&nbsp;Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, marks this Ganesh Chaturthi with the launch of its new digital film. Rooted in the brand’s Duniya Ko Rang Do philosophy, the film celebrates the joy, devotion and togetherness that echoes with the arrival of Bappa in every household, while showcasing how paints can transform both homes and hearts during this special occasion.Ganesh Chaturthi in India is not just a festival, it is an emotion that unites families, neighbours, and communities in devotion and joy. This heartfelt digital film narrates the story of a young boy’s unwavering desire of welcoming Lord Ganesha into his home for the very first time. At first, the parents didn’t realize the yearning of kid for his own Bappa, but convinced with his determination the family decides to welcome Bappa, leaving aside hesitations of work, extra work, guests or painting.The narrative beautifully shows the role of painting or beautifying our spaces as a precursor to festive celebrations. It beautifully conveys a heartwarming message of inviting divinity to our homes through the innocence of a kid, this Ganesh Chaturthi. It closes with a warm festive wish from <a target="_blank" rel="noopener noreferrer" href="https://www.adityabirla.com/businesses/companies/birla-opus-paints/">Birla Opus Paints</a>, “Rangon Ko Khushiyan Phailane Do, Duniya Ko Rang Do”, celebrating the spirit of Ganesh Chaturthi.Conceptualised by Leo India, the campaign celebrates the power of colours in enriching traditions and making every Ganesh Chaturthi truly memorable. Available across platforms, YouTube, Facebook, Instagram and LinkedIn, inspiring families everywhere to prepare their homes and hearts for Bappa’s arrival.Commenting on the film launch, Inderpreet Singh, Head – Marketing, Birla Opus Paints said, “Ganesh Chaturthi is a time of celebration, bringing homes and neighbourhoods alive. With this heartwarming film, we wanted to tell this story through the eyes of a child welcoming Bappa home for the very first time. Paints play a unique role on such occasions, transforming spaces and adding colour to the memories that will be cherished for years.”Sachin Kamble, Chief Creative Officer, Leo, South Asia, said: "Birla Opus has always celebrated the transformational power of colours in our lives. With this film, we capture that sentiment through the innocent eyes of a child and his heartfelt wish to welcome Bappa home. The film shows how Birla Opus goes beyond just beautifying walls, they help transform homes into spaces of celebration and love."

Birla Opus Paints’ new digital film on Ganesh Chaturthi captures the joy of welcoming Bappa home

New TVC Campaign showcases Free Repainting Assurance featuring Vicky Kaushal and Rashmika Mandanna<div class="video-responsive"><iframe src="https://www.youtube.com/embed/3oVZu1mY-tA?si=9_SG4NfBuB4LYuu8&amp;controls=0&amp;muted=1&amp;rel=0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="">
 </iframe></div>&nbsp;<div class="video-responsive"><iframe src="https://www.youtube.com/embed/tTwezP9bwj4?si=9_SG4NfBuB4LYuu8&amp;controls=0&amp;muted=1&amp;rel=0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="">
 </iframe></div>&nbsp;Building on the significant traction gained in the decorative paints sector, <a href="/businesses/companies/birla-opus-paints/">Birla Opus Paints</a>, housed under Aditya Birla Group’s <a href="/businesses/companies/grasim-industries-limited/">Grasim Industries</a>, today announced the launch of its latest campaign – ‘Birla Opus Assurance’. This initiative, a first-of-its-kind assurance in the Indian paint industry, underscores Birla Opus Paints’ unwavering confidence in its advanced product quality and its commitment to exceptional customer satisfaction.The brand films highlight the unique ‘Birla Opus Assurance’ proposition in an engaging manner, where Birla Opus Paints commits to redoing the painting service completely free of charge. The one-year re-painting warranty has been thoughtfully designed to cover all possible weather conditions, ensuring that the walls have withstood and been tested across all four seasons. Birla Opus Assurance thereby is an additional guarantee, over and above the existing product’s warranty.The ad campaign features the charismatic brand ambassadors, Vicky Kaushal and Rashmika Mandanna who continue their successful association with Birla Opus Paints. The TVC campaign also features a talented ensemble cast of Ranveer Shorey, Murali Sharma, Seema Pahwa and Jaaved Jaaferi in separate films, where in Vicky and Rashmika don various looks and deliver the brand’s promise while thanking the design and construction community for recommending Birla Opus Paint products in a creative interruption advertising style. Through this campaign, Birla Opus Paints aims to further establish itself as a truly trustworthy brand with advanced products.Commenting on the campaign, Rakshit Hargave, CEO, Birla Opus Paints, said, “Our ‘Birla Opus Assurance’ initiative reflects our deep-rooted belief in the exceptional quality and performance of our products. We understand that painting homes is a significant decision for consumers, and ‘Birla Opus Assurance’ is our way of providing them with complete peace of mind, reinforcing our commitment to being a truly consumer-centric brand.”Inderpreet Singh, Marketing Head, Birla Opus Paints, added, “We unveil ‘Birla Opus Assurance’ as we ascend in our communication journey, it is a bold statement of confidence in our products’ quality. &nbsp;The films strike a perfect balance between humour and reassurance, with Vicky and Rashmika adding their charm in different looks and situations. Through Birla Opus Assurance, we are building a brand that truly delivers on its word.”Bollywood superstar Vicky Kaushal mentioned, “I am thrilled to continue my association with Birla Opus Paints for this groundbreaking campaign. ‘Birla Opus Assurance’ is a bold move that I believe will resonate deeply with homeowners, and I enjoyed conveying and bringing this to life on screen.”Pan India star Rashmika Mandanna added, “I have always believed in making choices that offer both quality and reliability. Birla Opus Paints’ ‘Assurance’ campaign reflects this very belief. I am delighted to be a part of such an initiative for a brand like Birla Opus Paints.”The ‘Birla Opus Assurance’ campaign will be amplified across Hindi and all major regional languages through a comprehensive activation encompassing TV, Digital, and Print aiming to drive consumer confidence and encourage trials.

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