Birla Opus Paints introduces India’s first-ever paint promise

New TVC Campaign showcases Free Repainting Assurance featuring Vicky Kaushal and Rashmika Mandanna

Building on the significant traction gained in the decorative paints sector, Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, today announced the launch of its latest campaign – ‘Birla Opus Assurance’. This initiative, a first-of-its-kind assurance in the Indian paint industry, underscores Birla Opus Paints’ unwavering confidence in its advanced product quality and its commitment to exceptional customer satisfaction.

The brand films highlight the unique ‘Birla Opus Assurance’ proposition in an engaging manner, where Birla Opus Paints commits to redoing the painting service completely free of charge. The one-year re-painting warranty has been thoughtfully designed to cover all possible weather conditions, ensuring that the walls have withstood and been tested across all four seasons. Birla Opus Assurance thereby is an additional guarantee, over and above the existing product’s warranty.

The ad campaign features the charismatic brand ambassadors, Vicky Kaushal and Rashmika Mandanna who continue their successful association with Birla Opus Paints. The TVC campaign also features a talented ensemble cast of Ranveer Shorey, Murali Sharma, Seema Pahwa and Jaaved Jaaferi in separate films, where in Vicky and Rashmika don various looks and deliver the brand’s promise while thanking the design and construction community for recommending Birla Opus Paint products in a creative interruption advertising style. Through this campaign, Birla Opus Paints aims to further establish itself as a truly trustworthy brand with advanced products.

Commenting on the campaign, Rakshit Hargave, CEO, Birla Opus Paints, said, “Our ‘Birla Opus Assurance’ initiative reflects our deep-rooted belief in the exceptional quality and performance of our products. We understand that painting homes is a significant decision for consumers, and ‘Birla Opus Assurance’ is our way of providing them with complete peace of mind, reinforcing our commitment to being a truly consumer-centric brand.”

Inderpreet Singh, Marketing Head, Birla Opus Paints, added, “We unveil ‘Birla Opus Assurance’ as we ascend in our communication journey, it is a bold statement of confidence in our products’ quality.  The films strike a perfect balance between humour and reassurance, with Vicky and Rashmika adding their charm in different looks and situations. Through Birla Opus Assurance, we are building a brand that truly delivers on its word.”

Bollywood superstar Vicky Kaushal mentioned, “I am thrilled to continue my association with Birla Opus Paints for this groundbreaking campaign. ‘Birla Opus Assurance’ is a bold move that I believe will resonate deeply with homeowners, and I enjoyed conveying and bringing this to life on screen.”

Pan India star Rashmika Mandanna added, “I have always believed in making choices that offer both quality and reliability. Birla Opus Paints’ ‘Assurance’ campaign reflects this very belief. I am delighted to be a part of such an initiative for a brand like Birla Opus Paints.”

The ‘Birla Opus Assurance’ campaign will be amplified across Hindi and all major regional languages through a comprehensive activation encompassing TV, Digital, and Print aiming to drive consumer confidence and encourage trials.