Transforming underprivileged communities across India

01 June, 2018

The success of five Aditya Birla Group companies — Hindalco, Idea Cellular, UltraTech, Grasim and Essel Mining was the highlight at the 10th edition of CSR Liveweek conference

The Aditya Birla Group companies’ success in transforming underprivileged communities across India was the highlight of the CSR Liveweek

The success of the Aditya Birla Group (ABG) in transforming underprivileged communities through sustainability initiatives was the highlight of the 10th edition of CSR Liveweek. The event was held on May 22 and 23 in Mumbai.

From ABG, Hindalco (Aditya Aluminium, Utkal Alumina, Hindalco Renukoot, Birla Copper, Lohardaga mines and Kathautia coal mines); Grasim (Indian Rayon, Veraval, Jayashree Textiles); UltraTech (Gujarat Cement Works and Dankuni Cement Works); Essel Mining Barbil; and Idea Cellular; participated in the event.

Idea Cellular

HealthCube, a project powered by Idea Cellular, has been providing quick diagnostic tests with quality results at approximately one-tenth of the market cost. Using HealthCube, over 1.6 lakh diagnostic tests have been conducted with over 1 lakh beneficiaries. Idea also showcased the layout of DURGA, India’s first women-owned solar module manufacturing unit, at the event.

Hindalco Industries

Economic development through entrepreneurship formed the core of Aditya Aluminium and Birla Copper Dahej’s sustainability initiatives. Teaching women marketing techniques and helping them become entrepreneurs had helped women in rural communities supported by the company, earn steady and secure incomes.


The highlight of Dankuni Cement Works’ show was the plant’s success in generating livelihood opportunities for over 1500 women from rural communities.

Grasim Industries

Grasim Vilayat showcased its success in empowering the underprivileged communities through its Sustainable Livelihoods Aajeevika Project. Products c;reated by the project beneficiaries were also displayed on the occasion.

Essel Mining

Empowering women was critical to the development of the community and this was demonstrated in ample measure at the Essel Mining’s stall. The company has trained about 50 rural girls and women to form self-help groups and underwrite change in Odisha.

The conference – based on the theme ‘CSR and Sustainable Development Goals’ – witnessed the participation of over 150 delegates from 45 corporates and public sector undertakings, and 5000+ guests. Stalls to showcase the products c;reated by the beneficiaries were another highlight of the event.

The CSR Good Book – 2018 Edition with a foreword by Mrs. Rajashree Birla, Chairperson – Aditya Birla Centre for Community Initiatives and Rural Development, was also launched on the occasion. Dr. Pragnya Ram, Group Executive President, Corporate Communications &; CSR, also attended the event.

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